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Justification:

Research on the impact of socio-economic status on consumer technological gadgets buying behavior
among university students in Malawi is significant for several reasons.

Firstly, understanding the relationship between socio-economic status and consumer behavior is crucial
in the context of the rapidly evolving technological landscape. Technology has become an integral part
of modern society, and consumer buying behavior towards technological gadgets is influenced by
various factors, including socio-economic status. Exploring how socio-economic status affects the
purchasing decisions of university students can provide insights into their preferences, motivations, and
patterns of technology adoption, which can have implications for marketing strategies, product
development, and policy interventions related to technological gadgets.

Secondly, studying the impact of socio-economic status on consumer behavior among university
students in Malawi is particularly relevant because of the unique socio-economic context of the country.
Malawi is a developing country in Sub-Saharan Africa with its own distinct socio-economic challenges,
including income disparities, educational access, and affordability of technological gadgets. Examining
how socio-economic status influences the buying behavior of university students in Malawi can provide
insights into the specific socio-cultural, economic, and educational factors that shape their technology
adoption decisions.

Thirdly, research on this topic can contribute to the existing body of literature on consumer behavior
and technology adoption, filling a gap in the literature with a focus on the context of Malawi. Most of
the existing research on consumer behavior and technology adoption has been conducted in developed
countries, and there is limited research specifically focused on developing countries like Malawi.
Conducting research in this context can provide a unique perspective and contribute to the
generalizability and applicability of consumer behavior theories in diverse socio-economic settings.

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References (in APA style with in-text citation):

Shukla, P. (2019). Consumer behavior and purchase intention for smartphones among young consumers
in India. Journal of Global Marketing, 32(1), 1-14. (Shukla, 2019)

Khalifa, M., & Shen, N. (2018). Explaining the adoption of social commerce services: An empirical study.
Internet Research, 28(2), 325-345. (Khalifa & Shen, 2018)

Nguyen, T. T., & Nguyen, H. T. (2019). Exploring the influence of socio-economic factors on online
purchase intention of Vietnamese consumers. Journal of Asian Finance, Economics, and Business, 6(1),
237-246. (Nguyen & Nguyen, 2019)

Chimombo, J. P., & Gombachika, H. S. (2017). An exploration of factors influencing the adoption of
smartphones by university students in Malawi. International Journal of Business and Economic Sciences
Applied Research, 10(2), 32-40. (Chimombo & Gombachika, 2017)