Materials Today: Proceedings 51 (2022) 2194–2197

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Analyzing the use of internet of things (IoT) in artificial intelligence and

its impact on business environment
Veena Prasad Vemuri a, Priya b, V. Ramesh Naik c, Vijesh Chaudhary d,⇑, K. RameshBabu e, Mesay Mengstie f
a
NKES College of Arts Commerce and Science, Mumbai, India
b
Department of Computer Science, Arya P.G. College, Panipat, Haryana, India
c
Management Studies, Gates Institute of Technology affiliated to JNT University Anantapur, India
d
Department of Management, Gian Jyoti College of Education, Rajol, Himachal Pradesh (affiliated to Himachal Pradesh University), India
e
Electronic Communication Technology Department, Ethiopian Technical University, Ethiopia
f
Electronic Communication Technology, Ethiopian Technical University, Ethiopia

a r t i c l e i n f o a b s t r a c t

Article history: IoT is a network of devices that emerge with connectivity, software, and exchange data. Performing on
Available online 9 December 2021 the internet is constantly converting from the ‘‘Internet of computers (IoC)” to the ‘‘Internet of things
(IoT)”. Especially in the business world, the adoption of IoT is becoming highly required in order to pro-
Keywords: tect data and resources. In the case of coming and collecting multiple essential data makes the device dif-
Internet of things (IoT) ficult to store them, so in that scenario, IoT Device is considered as effective. As IoT is capable of sharing
Software vital data through a wireless network, the data remains safe and protected. All the processes of business
Network
and its development underlying the procedure of data exchange along with gathering. In this scenario,
Exchange data
Productivity
IoT has the ability to handle the data and record the pattern of the business process. In addition, customer
Business development interaction with the devices also can be managed by the IoT network. The business process can be effec-
tively preceded with the help of IoT technology.
In the business process, better information with high quality, productivity can be balanced in order to
draw the attention of the consumers with this advanced technology system. IoT devices have many ben-
efits, which can improve the business value, and it is described in the discussion part of the research
work. In this study, primary along with secondary data analysis have been conducted based on a thematic
approach and in that regard, four themes have been prepared and discussed in accordance with different
research objectives. The study concluded about the business development by using IoT devices and high-
lighted the future scope of the research. Here, in this research, the descriptive method was applied to ana-
lyze the primary and secondary data. Thematic analysis of the data has become beneficial in getting the
best understanding of the topic. Moreover, this study will be helpful for business leaders to understand
both the positive and negative approaches of this network system.
Copyright Ó 2022 Elsevier Ltd. All rights reserved.
Selection and peer-review under responsibility of the scientific committee of the International Confer-
ence on Advances in Materials Science

1. Introduction technological development, IoT has become an important part of

Artificial intelligence plays a remarkable role in the develop-
ment of IoT firms to lead an individual business process. The work
process in an organization has become more smooth and easier
within the implementation of artificial intelligence. Since 2008
with the invention of the Internet of Things (IoT) has been
developed in a booming way. Accompanied with the constant
⇑ Corresponding author.
E-mail address: vijeshchaudhary1992@gmail.com (V. Chaudhary).
daily life in various houses and businesses. The devices with artifi-
cial intelligence are capable of completing required activities and
functions in an individual organization. In order to deploy along
with developing IoT applications, AI has maintained a great role
in leading business processes towards success. As IoT is a network
of devices that emerge with connectivity, software, and exchange
data, it needs advanced and modern technology to support the
transaction without lagging devices.
IoT has the ability to handle the data transaction and record the
pattern of the business process. Based on the record of 2019, it can

https://doi.org/10.1016/j.matpr.2021.11.264
2214-7853/Copyright Ó 2022 Elsevier Ltd. All rights reserved.
Selection and peer-review under responsibility of the scientific committee of the International Conference on Advances in Materials Science
Veena Prasad Vemuri, Priya, V. Ramesh Naik et al. Materials Today: Proceedings 51 (2022) 2194–2197

be found that the business process within artificial intelligence IoT Table 1
firms has grown to 212 billion dollars. Observing the development Impact of the internet of things and artificial intelligence on the business environ-
ment. Source: [11].
it will assume that the IoT firms will gain by 2025 around 1.6 tril-
lion [1]. An IoT ecosystem involves a smart device that is able to Impact of internet of things Impact of artificial intelligence
operate the communication hardware process, data transfer, and Helps to enhance the productivity level Helps to enhance the speed of the
collaborate with other relevant devices. Accompanied with artifi- of a business organization business and productivity
cial intelligence technological up-gradation the process is becom- Helps to enhance the level of work safety Helps to enhance the level of
for the employees monitoring
ing easier to access. Due to the constantly developing world, the Helps to enhance the opportunities for Helps to enhance the skills of
utilization of the internet gains absolute control over human lives. the business talent management
In this context, IoT authorized organizations to conduct aut UKo- Helps to enhance the customer service Helps to enhance the capabilities
matic procedures in their work system interaction with artificial policies of the business organization of the business organization
intelligence has made it simple and accessible. In this study, the
researcher will highlight all the positive and negative impacts of
AI technology in IoT based network systems to understand its Table 2
IoT Solution Rate. Source:
impact on the business environment (see Fig. 1).
Statista.com, 2021.

Year IoT solution rate

2. Literature review in
2017 110
2018 151
2.1. The usage of the internet of things in artificial intelligence 2019 212
2020 248
Artificial intelligence is one of the important parts of business 2021 418
nowadays and the usage of artificial intelligence helps for the 2022 594
2023 800
development of any business. Along with artificial intelligence,
2024 1079
the IoT or internet of things is also important for the development 2025 1567
of companies and businesses [9]. There are some devices that are
called the internet of things and the devices are capable to do sev-
eral things and get essential information for the company. There-
2.2. Impact of the internet of things and artificial intelligence on the
fore, the purpose of this particular study is to use some effective
business environment
and efficient devices. In Addition to that, the devices of the internet
of things are capable of self-reporting the products on time and
The impacts of artificial intelligence and the internet of things
developing the productivity of the company (see Tables 1 and 2).
on the business environment are analyzed in this table. Therefore,
Apart from that, the devices are capable of bringing efficient and
the usage of the internet of things and artificial intelligence helps
effective information more quickly. Thereafter, the devices of the
to improve and develop the business environment and along with
internet of things are quicker than humans and this is beneficial
that, it helps to create an established position of the business in the
for the development of the productivity of a company or business
markets [11]. On the other hand, the usage of artificial intelligence
[10]. On the other hand, artificial intelligence is used to control the
and IoT helps to enhance the skills of the business organization and
devices properly and the usage of the internet of things is increas-
that helps to provide better services to the customers of the orga-
ing day by day in the system of artificial intelligence. Furthermore,
nization. In addition to that, the usage of the technologies helps to
the usage of artificial intelligence and the internet of things is effi-
enhance the number of business opportunities for the
cient and effective for the business environment. Therefore, the
organizations.
impacts of artificial intelligence and IoT is analysed in this partic-
ular research
2.3. Literature gap

The usage of the internet of things in artificial intelligence is

analyzed in this particular study but the concept is not analysed
significantly in previous pieces of literature. Apart from that, the
impacts of IoT and artificial intelligence on the business environ-
ment are analysed in this particular research study properly.

2.4. Conceptual framework

See Fig. 2.

3. Methodology

In the processing of this specific research, the positivism

research philosophy is being selected. As a philosophy, it mentions
that the artificial intelligence services in the business development
process have been gained with the help of proper observations. It is
helpful towards the overall research and information gathering
process [2]. This philosophy helps in keeping the data and informa-
tion reliable and authentic to precede the research further forward
(see Fig. 3).
Due to conducting this research approach, the researcher has
Fig. 1. Development of IoT solutions. Source: Statista.com, 2021. selected a quantitative research strategy. It provides the
2195
Veena Prasad Vemuri, Priya, V. Ramesh Naik et al.
Fig. 2. Conceptual framework. Source: Self-made.
Fig. 3. Positivism Philosophy. Source: Self-developed.
researcher help in identifying appropriate variables to precede the
further research process. This is the way of gathering several types
of knowledge with the help of variables and connections between
the collected data [3]. As it is a numerical analysis with a set of
questionnaires the research outcome can produce reliable
information.
Therefore, to make the study more reliable and authentic, the
researcher has selected a descriptive research design to maintain
a systematic process. This approach helps in finding valid data that
helps the research to conduct forward [4]. Observing the popula-
tion and situation of the business development within AI technol-
ogy in this IoT network system, this research design helps the
researcher to establish a better research outcome. This method of
descriptive research approach can help the researcher to improve
the required material of the study. Based on the different informa-
tion in the relevant resources the data regarding the IoT network
has been established to provide a proper result.
In order to collect relevant and justified data and information,
the research needs to choose a proper data collection method that
helps to conduct the research more valuable [5]. In this scenario, a
mixed data collection method has been selected by the researcher
to get reliable results. Due to the primary data collection method,
the researcher selected 51 participants to get an interview by set-
ting a valuable questionnaire set. The entire interview process will
be done separately and it will be observed that anybody cannot
harm during this procedure. In contrast, in the secondary data col-
lection method, the researcher has given the help of several books,
journals, newspapers, and websites to find the authentic results.
Along with this, a systematic method also has been adopted by
the researcher to make sure about the data and collected informa-
tion. Moreover, all the selected methodological approaches by the
researcher will provide better and reliable outcomes after the end
of the research process regarding the mentioned topic (see Figs. 4
and 5).
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Materials Today: Proceedings 51 (2022) 2194–2197
Fig. 4. Mixed Data Collection Method.
4. Thematic analysis
 The Use Of Internet Of Things (Iot) In Artificial Intelligence
Due to maintaining the competitiveness among the business
process, today’s majority of IoT based organizations are giving full
attention to the growth of artificial intelligence technological sys-
tems [14,15]. The Internet has become one of the common and
easiest ways to connect more people and research them in a few
seconds [6]. Accompanied with the constant growth of artificial
intelligence technology, the business process such as making deci-
sions, machine learning, adoption of the network, transform data,
securing information, and mitigate potential threats of rivals can
be able to mitigate. In order to reimagine daily development in
an organizational environment, balancing the entire work process,
this approach is identified as a useful element.
 The Impact over Business Development
Aligned with artificial intelligence network systems, IoT devices
are able to track along with record patterns of the business process
that assist to make interaction with customers. This innovation
helps to make the organizational device smarter than the previous
version and keep the information data more secure rather than
other traditional approaches [12,13]. The quality of data can be
maintained with the AI technology and it helps in organizational
improvement and growth among the other business competitors.
IoT devices have a great impact on the economic growth as $3.9
to $11.1 trillion per year [7]. Followed by artificial intelligence
technology, the service and software of IoT have become useful
and authentic for leading a business environment.
5. Recommendations and conclusion
 Recommendations
Analysing the entire study it can be identified that IoT devices
have the capability to connect several perspectives by the use of
AI technology but it is still not available in small villages. In order
to develop and modify the business environment positively, the IoT
based organizations need to install their advantages in the small
villages also [8]. In addition, this system needs to be more updated
so that it will balance the risk of bid sized data analysis process [9–
11]. Moreover, within a few transformations and improvements in
technology and system, this network system can sustain for the
long term in order to increase economic revenue of India.
 Conclusion
Depending on the whole study, it can be concluded that in the
future people will engage in IoT based devices completely. Thus
it has a few limitations, with the right approach and adoption of
strategies; the IoT based devices can gain a tremendous impact
on business environment and growth. As in the business process
Veena Prasad Vemuri, Priya, V. Ramesh Naik et al.
Fig. 5. The Impact over Business Development. Source: Carter et al. 2019.
data and information is becoming an essential key element, devel-
oping the system can help to control the entire technological oper-
ations in an IoT based organization.
CRediT authorship contribution statement
Veena Prasad Vemuri: Investigation, Writing – original draft.
Prasad Priya: Conceptualization, Writing – review & editing, Super-
vision. V. Ramesh Naik: Formal analysis, Data curation. Vijesh
Chaudhary: Conceptualization. K. RameshBabu: Writing – review
& editing. Mesay Mengstie: Conceptualization, Writing – review &
editing, Supervision.
Declaration of Competing Interest
The authors declare that they have no known competing finan-
cial interests or personal relationships that could have appeared
to influence the work reported in this paper.
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