Solutions Provides by CDK Digital:

1. Channel conflict: CDK Digital used data analytics to optimize the allocation of
advertising dollars between GM's website and dealer websites. By analyzing customer
behavior, CDK Digital was able to reduce the competition for the same advertising
keywords and drive down costs. This helped to reduce channel conflict between dealers
and GM's website. According to a study by Google, optimizing the allocation of
advertising dollars can lead to a 15-20% increase in conversions and a 30-50%
reduction in cost per acquisition.

2. Lack of transparency: CDK Digital provided dealers with more detailed reports on
their digital marketing campaigns. These reports included information on how their
advertising dollars were being spent and the results of those campaigns. This helped to
increase transparency and improve communication between CDK Digital and GM
dealers. According to a study by HubSpot, providing detailed reports to clients can help
to build trust and improve client satisfaction.

3. Data integration: CDK Digital worked to integrate customer data from different
sources into a single platform. This allowed for more effective analysis and use of that
data. By breaking down data silos, CDK Digital was able to gain a more complete
understanding of customer behavior and improve the effectiveness of its digital
marketing campaigns. According to a study by McKinsey, integrating customer data can
lead to a 15-20% increase in marketing ROI.

4. Personalized support: CDK Digital developed a tiered support system that provided
more personalized support to dealers who were spending more on digital marketing
campaigns. This helped to ensure that dealers received the support they needed to
optimize their digital marketing campaigns and improve their ROI. According to a study
by Salesforce, providing personalized support can lead to a 45% increase in customer
retention and a 50% increase in customer satisfaction.

5. ROI measurement: CDK Digital used data analytics to measure the effectiveness of
its digital marketing campaigns. By tracking metrics such as website visits, ad
impressions, and leads generated, CDK Digital was able to provide dealers with clear
metrics on the ROI of their advertising dollars. This helped to justify CDK Digital's
contract renewal with GM and demonstrate the value of its digital marketing services.
According to a study by Nielsen, measuring ROI can help to improve marketing
effectiveness by up to 30%.