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Brand Style Guide Presentation

You will present your brand style guides to the class at the end of the course. You will need to describe
all aspects of your style guide and show the class what is your brand about. You may use PowerPoint to
facilitate this, if you wish.
Your presentation must be ten to twelve minutes, equally distributed among the team members.

Include the following information in your Presentation:

• Company name and meaning

• Product/Service (description)

• USP

• Target market

• Business'goals

• Brand attributes

o Personality

o Market positioning

o Beliefs

• Visual Identity

o Colours

o Typefaces

o Logo

o Images/ Photos

o DON'Ts

• Brand tone

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