1.

Brand Identity

The company's name, 'Cacau’, was carefully selected. It's the translation of 'Cocoa' into
Brazilian Portuguese. This choice was deeply rooted in the origins of the owners, and it reflects
the genuine Brazilian essence that the company aims to convey through all its communication
materials and the products it creates.

2. Compose a unique selling proposition for your company.

Discover Cacau: a Brazilian-made Vegan Chocolate Delights in Montreal.

Cacau is a local Montreal company that finds inspiration in the flavors of Brazil. We're
dedicated to producing animal-free chocolate treats that respect your values.

Our commitment to using plant-based ingredients means you can enjoy a guilt-free treat. We
use the finest ingredients, such as cocoa, coconut oil, and agave nectar, to create a sustainable
and delicious product.

Join us to satisfy your cravings with our vegan chocolate delights, inspired by the heart of
Brazil.

3. Create a color scheme for your company.

Color Scheme:

Explanation:

The colors I had chosen come straight from a cocoa plant. The color brown can evoke a variety
of feelings, among these: warmth, stability, and reinforce natural and organic resources the
brand use. At the same time, it evokes thoughts of chocolate desserts, and the green shades
are there to add some variety to the predominantly brown hues. Additionally, the green colors
are related to fresh and natural products and they subtly nod to the colors of the Brazilian flag.

Company’s logo: