Ransomware

Recovery
Partner Marketing and Sales Guide

@purestorage Date Mar 2022

 Introduction
Executive Summary
This guide is designed to help you create awareness and leads in your markets.
Each section will provide details around messaging and assets available as well as links to access.

Solution Overview
Data backups are an organization's last defense against a
ransomware attack. Hackers know that if companies can
successfully recover their data, they won’t pay the ransom.
Therefore, hackers are deliberately targeting backups.

When ransomware strikes, two things are needed for recovery:

First is a valid copy of backup data to recover from. Hackers often
targets backups so you can’t recover and are forced to pay the
ransom. Pure’s Safemode snapshots helps mitigate ransomware
attacks by securing critical data from being altered or destroyed.

Second is the fastest possible restore is critical due to the volume

of data that may be affected and the impact to your business.
Restore Systems quickly and completely. Pure Storage provides
faster recovery than any other disk or hybrid solution on the
market.
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 Key Messaging Pillars
Secure
SafeMode snapshots can’t be
deleted, even by someone
with admin credentials to
FlashBlade
Create data copies that can’t
be eradicated, modified or
encrypted
Recovery speeds not impacted
Provides valid, useable copies
of backup data
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Fast Simple
Fast, scalable recovery of all SafeMode snapshots with
files automated policy; set and forget
via all-flash performance them
Up to 270 TB an hour of
recovery power Investment Protection: SafeMode
snapshots are included at no
additional charge with FlashBlade
as data volume increases
Works with current backup software
or database tools for protection and
recovery
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Primary audience (direct) role & needs
Audience Role and needs

Backup/Storage Admin ● Maintain recovery SLAs and ensure BC/DR without compromising service levels.
● Needs world-class backup and recovery performance compatible with existing apps.
● Cares about simplicity, speed of data access, fast recovery.

VP of Infrastructure ● Responsible for maintaining customer trust, ensuring security and providing transparency to
executive leadership.
● Needs to manage all resources efficiently to deliver high application performance.
● Cares about simplicity, costs, reliability, efficiency and performance.

IT Director/Architect ● Responsible for keeping infrastructure up and running, ownership and management.
● Needs to meet recovery SLAs.
● Cares about simplicity, costs, supportability and controls, vendor management, reliability,
performance.

4 © 2019 PURE STORAGE

INC.
 Ransomware Recovery Copy Blocks
25 Word
Pure Storage all-flash storage solutions
help mitigate ransomware attacks by
securing backup data from being
altered or destroyed, and restoring
systems faster than any other disk and
hybrid solution on the market.
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50 Word
Pure Storage all-flash storage solutions
help mitigate ransomware attacks by
securing backup data from being
altered or destroyed—even if admin
credentials are compromised. And with
the industry's fastest restore of up to
270TB/hour at scale, systems are back
online quickly, ensuring you can retrieve
all your data before attacks become
real threats to your organization.
100 Word
Pure Storage all-flash storage solutions help
mitigate ransomware attacks by securing backup
data from being altered or destroyed, and
restoring systems faster than any other disk and
hybrid products on the market.
Pure SafeMode™ snapshots, included with both
FlashBlade and FlashArray, allows organizations
protect backup data and metadata by creating a
secure copy that can’t be eradicated, modified,
or encrypted—even if admin credentials are
compromised. Snapshot scheduling and retention
are fully customizable and easy to deploy and it
works with your existing backup software.
FlashBlade, the industry's fastest restore of up to
270TB/hour at scale, you’ll recover quickly from
an attack.
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 Partner Demand Generation Assets
Available in Pure Demand

Deliverable Description

HTML Email Multi-touch email nurture to engage with customers / prospects

throughout the sales cycle
Nurture

Social Media Social media banners and copy to promote featured assets

Display Banners Variety of display banners available for paid media campaign

Copy Blocks 25, 50, 100 Words descriptions available to build custom assets

Customer PowerPoint presentation for sales to present to customers - add slides to

the introduction or closing with your unique value proposition
Presentation

Event / Webinar Foundational resources to host an in person or virtual event

in-a-Box

Assets / Resources Marketing resources, end user assets and sales enablement materials
available for download
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 Key Content for Ransomware Recovery
Ransomware Recovery Content Across the Buyer’s Journey

Education
Loosen Status Quo
Ransomware Before-During-After Ongoing Cybersecurity Thought
Data Protection Overview A Hacker's Guide to Ransomware Leadership blog Series
Gorilla Guide to Data Protection Mitigation and Recovery 🔒
🔒

Solution
Commit to a change

Solution brief: ESG Analyst Rpt: Improved

Infographic: Secure Your
Ransomware Ransomware Recoverability
Data
Mitigation from Pure with SafeMode
Storage

Selection
Explore Solutions

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Recovery Bundles
 Ransomware Event in-a-Box
Foundational resources to host an in person or virtual event

Title: Landing Page Customer

Emails
Presentation
Ransomware Attacks- How to
Fight Back

Abstract:
Ransomware attacks are accelerating at
unprecedented rates, morphing their variants to
evade detection, and are now successful targeting
your last line of defense – backup copies.

Join our industry experts for a threat briefing and

the latest countermeasures being deployed to
insulate and rapidly recover critical data – helping
you neutralize the most crippling of extortion Recorded
Presentation Training
threats.

Featured Topics Include:

● Threat landscape and attack economics
● How new variants are targeting backups
● True data immutability to avoid malicious Invitation
encryption Confirmation
● Data copies that can't be eradicated or
modified, even by you
Thank you
● Recover strategies to ensure data is Sorry we missed you
available in mins and hours

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 Data Protection Email Series

Email 1: Modern Data

Protection Gorilla Email 2: ESG Research Email 3: Thought Leadership
Guide Data Protection SLAs Blog Series

Email 4: Hacker’s Guide to

Email 6: SafeMode
Ransomware
Email 5: SafeMode- Portfolio Bundle
IG/SB/AR

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 Partner Sales Readiness

Deliverable Description

Playbook Partner playbook with key information on the market, solution,

use cases, target audiences, and customer stories

Partner PowerPoint presentation introducing the solution and partner

go-to-market information
Presentation

Partner Webinar Partner facing on-demand webinar introducing the solution

and partner go-to-market information
(on-demand)

Partner Portal Dedicated Ransomware page with partner enablement and

go-to-market information

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 Next Steps
Where to access deliverables
Follow up the marketing program with calls to leads. To help
open the conversation, we have provided pitch scripts you can
leverage to guide your conversations.

Let’s work together to maximize the ROI of this campaign and

seize every opportunity.

If you have any questions on the campaign or how to execute,

contact your local marketing manager or reach the team at
partnermarketing@purestorage.com.

Key Links
• Pure Demand Co-Marketing Platform Ransomware
• Pure Partner Portal
• Ransomware Webpage:
https://www.purestorage.com/ransomware

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