ECOS Framework (“ECOS”)

This strategy will focus on integrating sustainability into every aspect of Aritzia’s operations,
from product creation to consumer engagement, aligning with the brand's commitment to luxury
and responsible fashion.

E - Eco-Insight Labels (EIL)

C - Conscious Style Education (CSE)
O - Our ReVogue Hub (Thriftia)
S - Sustainable Wardrobe Subscription (SWS)

Eco-Insight Labels (EIL)

Objective: Providing detailed information about the sustainability of each product through
innovative labeling.
Action Steps:
● Develop tags that highlight the sustainable aspects of each product (e.g., materials
used, ethical manufacturing processes).
● Integrate this information into Aritzia's online platforms, allowing customers to access
detailed sustainability data for each product.
● Train staff to understand and communicate this information to customers in-store.
Impact: Builds customer trust and showcases commitment to sustainable practices.

Conscious Style Education (CSE)

Objective: Educate customers on sustainable practices and the importance of conscious
consumption.
Action Steps:
● Create a series of engaging and informative videos covering topics like the impact of
sustainability in fashion, tips for clothing care, and restorative services.
● Develop a reward system where customers earn points for watching these videos and
engaging with the content, which can be redeemed in-store or online.
● Encourage customers to share their own stories and tips for sustainable fashion on
social media, fostering a community of conscious consumers.
Impact: Fosters a community of informed and responsible consumers.

Our ReVogue Hub (Thriftia)

Objective: Establish a thrift store (with online and offline presence) for Aritzia products,
promoting reuse and extending the lifecycle of fashion items.
Action Steps:
● Set up a small section within existing stores, and dedicated page in the existing website
of Aritzia for Thriftia.
● Create an integrated system where customers can bring in their gently used Aritzia
clothing, inspect for redeemable value and receive store credit.
 ● Ensure the Thriftia section is aligned with Aritzia's brand image, presenting pre-owned
items attractively.
Impact: Encourages a circular economy and extends the life of fashion products.

Sustainable Wardrobe Subscription (SWS)

Objective: Offer a subscription-based model as a sustainable alternative to fast fashion.
Action Steps:
● A subscription service where customers can rent Aritzia clothing for a period, promoting
longer wear and reducing waste.
● Develop a variety of subscription plans to cater to different customer needs and
preferences.
● Implement a system for the return and refurbishment of clothes to ensure they remain in
good condition for future subscribers.
Impact: Encourages conscious use of clothing and minimizes fashion waste.