Fall 2023 - ENG301 - 1

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Business Communication (ENG301)

Fall 2023
Assignment: 1
Total Marks: 20
Lessons: 23-29

Instructions:
 Upload your assignments in a proper format, i.e. MS word file. Corrupt files will be
awarded zero marks.
 The assignments should be zoomed in at 100%.
 Please avoid plagiarism; plagiarized work will be marked zero.
 After the due date, the assignments submitted via email would not be entertained.
 Please avoid submitting copied assignments; otherwise, such a case would be referred to
the discipline committee.
 The font color should be black and font size 12 Times New Roman.

Q1. Choose a real or fictional company.


(a) Conduct a SWOT analysis for the chosen company. Evaluate the internal Strengths
and Weaknesses and external Opportunities and Threats. (10 marks)
(b) Provide a detailed explanation of each aspect and support your analysis with
relevant data.(5 marks
(c) Based on the findings from the SWOT analysis, formulate strategic
recommendations for the company.
You may see this video to get an insight on how to perform SWOT analysis:
https://www.youtube.com/watch?v=JXXHqM6RzZQ

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