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Global Business Strategies in India Standardized Vs Localized
Global Business Strategies in India Standardized Vs Localized
Global Business Strategies in India Standardized Vs Localized
by Azad Khan
Introduction
Globalization has brought new opportunities for companies operating in India. But with different
cultures, languages, and regulatory frameworks, choosing the right approach is crucial. In this
section, we present our topic and provide a brief overview of standardized and localized
approaches in global business strategies.
Standardized Approach
Definition Advantages Disadvantages
A standardized approach Cost savings due to Limited responsiveness to
involves using similar economies of scale local market needs and
marketing, distribution, and preferences
Consistent branding and
product strategies across
messaging Difficulty in complying
different geographic markets,
with local regulations
regardless of local
differences.
"Standardization allows for economies of scale. One of the biggest challenges for companies
operating in India is to balance the need for consistency with the need to adapt to the local
context." - John Doe, Business Consultant
Localized Approach
"Localization helps companies to better understand the local market and customer preferences.
But overdoing it can be counterproductive and erode brand value." - Jane Smith, Marketing
Expert
Effectiveness in the India Market
Standardized Approach Localized Approach
Conduct market research and analyze local customer preferences and regulatory frameworks