Techniques of Persuasion

Have your students become critical media observers

with these techniques of persuasion in advertising. This
resource has a one page breakdown as well as individual
techniques for display purposes. Use these posters as
a way to sort a variety of advertisements found in
magazines, newspapers or online. After sorting them,
look for differences and similarities in each technique.
For additional resources in Media Literacy, click on the
images below. :
 Techniques of Persuasion
Bandwagon Beauty Bribery
-“Everybody has one!”; -Shows beautiful images; -bribing the consumer
persuading you to get the beautiful clothing with a giveaway; think
same product because “toy” in the cereal box
everybody has it

Cartoon Celebrity Evidence

-people or animals in -famous people (for -proven facts that
animation or drawings example, musician, movie something works or
star or athlete) testimonials from people

Expertise Family Fear

-research or expert in -family such as brothers, -stating what could
the field stating that a sisters, parents or even happen if you don’t use
product works; someone grandparents or buy the product
who is knowledgeable (usually a negative
about the product outcome of not using a
certain product)

Friends Fun Humor

-a group of friends at any -having a good time; doing -funny images; makes
age; having a good time fun things; everyone is people laugh
together cheerful and happy

Nature Strength Wealth

-the great outdoors; -strong and powerful -expensive things; cars,
scenes such as images; sometimes jewels, houses, designer
mountains, snow, oceans; danger in situations things
may or may not include
characters

© Mrs. Naufal’s Nook

 Advertising
Techniques

Bandwagon
-“Everybody has one!”; persuading
you to get the same product
because everybody has it
 Beauty
-Shows beautiful images; beautiful
clothing

Bribery
-bribing the consumer with a
giveaway; think “toy” in the cereal
box
 Cartoon
-people or animals in animation or
drawings

Celebrity
-famous people (for example,
musician, movie star or athlete)
 Evidence
-proven facts that something
works or testimonials from people

Expertise
-research or expert in the field stating
that a product works; someone who is
knowledgeable about the product
 Family
-family such as brothers, sisters,
parents or even grandparents

Fear
-stating what could happen if you don’t
use or buy the product (usually a
negative outcome of not using a certain
product)
 Friends
-a group of friends at any age;
having a good time together

Fun
-having a good time; doing fun
things; everyone is cheerful and
happy
 Humor
-funny images; makes people laugh

Nature
-the great outdoors; scenes such
as mountains, snow, oceans; may
or may not include characters
 Strength
-strong and powerful images;
sometimes danger in situations

Wealth
-expensive things; cars, jewels,
houses, designer things
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