MARKETING MANAGEMENT

The 4Ps, consists of Product, Price, Place, and Promotion.

1. PRODUCT
 Variation: Offer a variety of flavour of frozen ice cream to give
different tastes. Experiment with unique combinations and
seasonal offerings to keep the menu interesting.
 Quality : Ensure that the frozen ice cream is made from high-
quality ingredients, for a luxurious and enjoyable experience.
 Description Focus on the visual attractiveness of the object.
Decorated with extra toppings, sauces, or creative expressions to
make it Instagram-worthy.

2. PRICE
 Value for Money: Determine a pricing strategy that reflects the quality
and area of expertise of your fried ice cream whilst still presenting
perceived price for customers.
 Bundling: Consider growing combo deals or circle of relatives
applications to inspire large purchases and increase the average
transaction price.
 Seasonal Pricing: Adjust fees seasonally or provide promotions for the
duration of precise instances to attract greater customers for the
duration of peak durations.

3. PLACE
 Location: Choose strategic places which includes busy shopping districts,
enjoyment centers, or near popular eating spots to maximise foot site
visitors.
 Online Presence: Establish an online presence through a user-pleasant
website or cell app for on-line orders and deliveries. Collaborate with
meals shipping systems to attain a much broader audience.
 Ambiance: If you have a bodily store, create a cozy and welcoming
surroundings that enhances the indulgent nature of fried ice cream.

4. PLACE
 Social Media Campaigns: Leverage systems like Instagram and Facebook
to exhibit visually appealing snap shots and films of your fried ice cream.
Encourage consumer-generated content material through hashtags and
contests.
 Loyalty Programs: Implement a loyalty software to reward frequent
customers. Offer discounts, loose toppings, or different flavors for repeat
visits.
 Collaborations: Partner with influencers, food bloggers, or local
corporations to pass-promote and make bigger your attain. Consider
collaborating on special edition flavors or events.