Business Analytics – MIS171

Trimester 3 2023
DUE DATE AND TIME:

The online test link will be opened for the students to attempt at the end of week 4 at 8:00am on Thursday 16
November and will be closed at 11:59pm on Sunday 19 November 2023.

QUIZ WINDOW:

The online test window is 2 hours. Once you start the test, you will have 2 hours to complete it.

PERCENTAGE OF FINAL GRADE:

The online test based on this assignment is 10% of the final grade

LEARNING OUTCOMES DETAILS:

Learning outcome covered

ULO1: Apply quantitative reasoning skills to analyse business problems.
ULO2: Create data-driven/fact-based solutions to complex business scenarios.
ULO3: Implement contemporary data analysis tools to analyse business performance.

Assessment Feedback:
Students who complete their test by the due date will receive their marks and the solutions to the questions on Moodle
within 15 business days

In order to understand areas where improvement is required, students are encouraged to review the quiz after
receiving the results.

General Description / Requirements

This is an individual assignment, and it focuses on materials presented up to and including Week 3 and the questions
specific for this project.

To complete the assignment, you should:

 analyse the data set to answer the specific questions presented to you (see the scenario below)
 interpret the results and draw conclusions

Once you have done this, you will have the necessary output (i.e., data analysis, related summary information, and
relevant visualisations) to complete the online test.

Please DONOT start the quiz without completing the two steps above.

The test contains

- ten (10) randomly allocated multiple-choice questions (10*0.5 mark) and

- two (2) open-ended questions (2*2.5 marks)

specifically related to your data analysis, its interpretation, and your subsequent conclusions. Please note that you are
required to refer to your study material from week 1-3 to obtain the relevant underpinning knowledge.

The assignment uses the file MIS171-2023-T3-A1 which can be downloaded from Moodle.
Note
You do NOT need to submit any files; however, you will need to refer to your data analysis and written summaries in
order to answer the online test questions successfully.

1. The online test link will be released on Thursday 16 November (in week 4).
2. Once you start the test, you will have 2 hours to complete it.
3. Extensions will not normally be granted for assignments. However,
- Students who are unable to do the test in the given time due to exceptional circumstances, may contact
the Unit Coordinator to discuss options.
- Before contacting the Unit Coordinator, you must obtain appropriate documentation to support your
request.
- All requests must be made prior to the due date.

4. Extensions can only be approved by the Unit Coordinator (Luna Lu: luna.lu@deakin.edu.au )

- When requesting an extension, you need to provide evidence to support your request and a draft of the
work that you have completed on the assessment to date.
- Work or holidays or other assignments are NOT grounds for an extension.
- You are expected to manage these issues as part of your studies.
- You are strongly encouraged to start early and to continually backup your assignment as you progress.
- Computer crashes or corrupted files will NOT be accepted as valid reasons for an extension of any length.
Scenario
'Optima Financial Advisors' is a leading financial advisory firm in Australia, specializing in personal wealth management,
investment strategies, and retirement planning. The firm prides itself on the quality and effectiveness of its advisory
services. The Director of Analytics, Sarah Carlin, is looking to gauge the performance of their financial advisors, the
advisory fees, and client satisfaction to develop and refine the pricing and service delivery strategies for the upcoming
fiscal year. Sarah has reached out to you, Jordan McKenzie, to perform a thorough analysis of the latest client feedback
survey.

Email from Director of Analytics

To: Jordan McKenzie
From: Sarah Carlin – Director of Analytics
Subject: Analysis of Advisor Performance, Advisory Fees, and Client Satisfaction

Dear Jordan,
Following the recent survey of a random sample of 80 clients who have received our advisory services, we need a
detailed analysis to inform the strategic decisions at the executive level. Your insights will significantly impact how
we structure our fees and enhance client satisfaction moving forward. Please refer to the client survey results
provided in the file “MIS171 T3 2023 Assignment 1 Data”.
Could you answer the following queries based on some analysis?

1. Univariate analysis:

a. Please provide a profile of the variable 'Advisory Service Grade’.

You will need to create suitable table(s).
b. Please offer a summary of the variable 'Client Age’. Are there any clients who are too old or too young?
You will need to produce the relevant summary statistics and suitable table(s) and graph(s).
You will need to investigate if there are any outliers.
c. Please provide a profile of the variable 'Advisor Experience Level’
You will need to create suitable table(s).
d. Please give a profile of the variable ' Client Satisfaction’
You will need to create suitable table(s)
e. Can you offer a summary of the variable 'Investment Growth’? Are there any Advisor with extraordinarily
‘Investment Growth’?
You will need to produce the relevant summary statistics and suitable table(s) and graph(s). You will need to
investigate if there are any outliers.
f. Can you summarize the 'Advisory Fees' please? Are there any Advisor with extraordinarily advisory fees?
You will need to produce the relevant summary statistics and suitable table(s) and graph(s).You will need to
investigate if there are any outliers.

2. Bivariate analysis:

a. Are there any differences in the 'Investment Growth' based on different 'Advisory Service Grade’ (i.e.
A,B,C,D,F)?
You will need to generate the relevant comparative summary statistics, suitable table(s), and graph(s).
b. Is there a correlation between 'Investment Growth' and ‘Advisory Fees’?
You will need to calculate suitable measures and create relevant graph(s).
c. Are there any differences in the 'Advisory Fees’ based on different 'Advisor Experience Level' (Junior,
Intermediate, and Senior)?
You will need to generate the relevant comparative summary statistics, suitable table(s), and graph(s)
Assignment instructions
Once you have completed your data analysis, you should summarise the key findings for each question. Before you
attempt the online test, make sure you have a copy of your data analysis, your summaries and visualisations, and your
responses so that you can refer to them as required. Ideally, you should be familiar with all aspects of your assignment
and be resourceful with what you have learned from week 1 to week 3 (inclusive).

The test contains 10 multiple-choice questions and two open-ended questions. Some questions focus on the
appropriateness of the technique, steps in the analysis, specific measures, and the theoretical assumptions you may
have had to make. The rest of the questions relate to interpreting and drawing conclusions from your analysis.

The following two sample questions are indicative of the type of questions you will receive in the online test.

Multiple-choice:

Is there any relationship between the time spent on study and the final mark?

a) Yes, there is a positive relationship.

b) Yes, there is a negative relationship.
c) No, there is no evidence of any relationship.
d) The provided information is inconclusive.

Open-ended:

Based on the summary measures of tuition fees that you produced, write a short report (about 100 words)
summarising the most important features of this measure. You can present your summary comments using dot points
(between 5 and 7 dot points).

Good luck!

The Unit Team