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16 Top
Insights
on the
LinkedIn™
Algorithm
“Digested from the 123-Page
report shared last week”
Last Week we Unleashed the
"Algorithm Insights 2024 Report"

123 power-packed pages dedicated to

skyrocketing your business on LinkedIn™.

Too busy? Distracted? No worries! We've

distilled it down to 16 unmissable nuggets
just for you. Prepare to be amazed!
1 - The Battle
of the Feed!
1. LinkedIn™ is getting wilder than a
Black Friday sale. Paid posts are
elbowing in, soaring from 16% to a
whopping 28%.
2. LinkedIn™ Ads are shopping for
space too. Doubling their presence
from 5% to 11%.
3. Meanwhile, organic company
content? It's like a rare plant, shrinking
from 7% down to a mere 2%.
4. But hold up! Top content creators
are the real rockstars. Their reach
skyrocketing from 15% to an eye-
popping 31%.
5. And for the rest? It's a tough crowd.
Regular creators have seen their share
halve, from 57% to just 28%. Stay sharp
out there!
2 - Back-to-
Back Algo
ShakeUps
In 2023, LinkedIn™ first fine-tuned its
algorithm in February, then rolled out
a major update in September.

This back-to-back shakeup, part of an

annual trend, aims to enhance user
experience and feature integration.

Result? A whopping 50% dip in reach

and 35% in engagement for 95% of
creators.

Our Tip? Forget the vanity metrics, focus

on meaningful engagement!
120 FEBRUARY - MARCH
Reach: From 102 to 80
Engagement: From 118 to 84
Follower Count: From 116 to 86
100

80

60 SEPTEMBER - OCTOBER
Reach: From 102 to 48
Engagement: From 118 to 60
Follower Count: From 116 to 38

40

20

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REACH ENGAGEMENT FOLLOWER COUNT

3 - How to
Influence 60%
of Your Feed
1. New Friends Spotlight: Add someone
on LinkedIn™? Their posts get VIP
treatment in your feed for two weeks.
Don't ghost them – engage or they'll
fade away like a bad first date.

2. You Scratch My Back…: Comment on

a creator's post and bam! You've just
bought a ticket to their content show.
Reciprocity is LinkedIn™'s middle name.
Continuation...
3. Peek-A-Boo Effect: Stare at a post like
it's your crush – the longer you look, the
more similar stuff you get. Creepy but
effective.

4. Direct Message Magic: Slide into

those DMs and watch their future posts
pop up 70% more. It's like LinkedIn™
playing Cupid.

5. Save It, See More: Hit 'save' on a post,

and LinkedIn™'s all, "You liked that?
Here’s 90% more from the same chef."
4 - Master all LinkedIn™ formats
5 - Beware the
External Link
Trap on
LinkedIn™!
1. Member Behavior Speaks: Users aren't
fans of leaving LinkedIn™'s cozy cocoon.
External links? More like exit ramps.
2. Posting direct links? Watch your reach
plummet by up to 50% for personal and
35% for company pages. LinkedIn™ loves
keeping users in-house.
3. Sneaky Link in Comments? Think
again! Since October 2023, LinkedIn™'s
hiding these like secret treasures. Plus,
shared posts lose these buried gems.
4. Conversion Conundrum: Need that
click-through? Weigh the balance
between reach and direct action.
Sometimes, direct is best, even if it's a
reach-killer.
6 - Content
is King,
Consistency
is Queen
1. Consistency outperforms Frequency:
Stick to a 3-4 day weekly posting
schedule. Daily bursts followed by
silence? Not effective.

2. 24-Hour Rule: Post too soon and

you're just dividing your reach, not
doubling it.

3. Engagement is Clue: Got a post still

buzzing? Hold your fire on the next one.

4. Repost with Caution: LinkedIn™

treats a "repost with thoughts" as new
content. Use this strategy wisely.
7 - AI Wave:
A Double-Edged
Sword
AI's arrival on LinkedIn™ has sparked 16
million first-time posters, but it's not all
roses. AI content sees a 30% drop in
reach, 55% engagement plunge, and
60% less click-through rate.

AI-generated hooks and endings?

Overused, losing their charm.

AI images? 70% fewer clicks.

AI comments? Up to 5x less
engagement and 4.2x less author
response.While AI users witness 20%
network growth, they suffer a 15% dip in
personal message responses.

The verdict? AI boosts quantity but

sacrifices the personal touch.
8 - LinkedIn™’s
Tagging Tactics
Tagging on LinkedIn™ can skyrocket your
post's reach by 48% when done right.
Engagement from tagged individuals
boosts visibility, making comments from
them 1.5 times more effective.
But beware, over-tagging spells trouble.
More than 8 tags? You're risking a
'tag penalty'.
Tag more than 15, and you're in the
spam danger zone with a 90% risk
of flagging.

The sweet spot?

Up to 4 relevant tags for a 15%
engagement bump. Tag in
comments for a safer bet, but avoid
being untagged – it's a spam red
flag!
9 - Throw Gated
Content over
the Fence
1. Gated Content: Trades info for value
but faces a 90% user resistance,
resulting in 95% less visibility and a 7x
drop in clicks. Plus, 80% unsubscribe
soon after.

2. Commitment Content: Asks for

engagement upfront. No major reach
hit, but only 65% as effective as Free
Content and struggles with content
delivery.

3. Free Content: Reigns supreme with

no strings attached, yielding the highest
reach and genuine engagement, vastly
outshining Gated and Commitment
strategies.
10 - Tune In:
Crank Up Your
LinkedIn™
Audio Events!
1. Audio Revolution:
The interactive easy-to-set-up
stage for your voice
2. Speak, Engage, Convert:
Turn talks into action.
3. Epic Duration: Keep
it tight, 30-60 min tops!
4. Balance the Mic:
You max 60% -
Audience 40%
5. Afterparty:
Slice, dice & repurpose
for endless echo!
6. KPI Jukebox:
Attendance, engagement,
conversions - your success playlist!
11 - Beyond Basic
Engagement:
Performance
Drivers
Performance Drivers are important
elements to grow your reach:

1. Network Power: Size and buzz matter.

Post when it's hot!
2. Followers & Friends: The right ratio
spreads your word further.
3. Consistency Counts: Your Rhythm
over Frequency
4. Trendy & Relevant: Tap into the now
for more wow.
5. Prime Time Post: Share when your
audience is alive.
6. Language Lanes: English rules with
-15% reach for other languages
8. Influence Impact: Big creators can
supercharge your stage.
12 - The
Engagement
Hierarchy:
Boosting Both
Sides of the
Conversation
Impact on the Reach of

Type of Person Who

Original Post
Engagement engages

Like 1 1

Comment 15 12

Repost Instantly 10 5

Repost with
3 2
Thoughts

Save 8 0

Click "see more" 5 0

13 - Repost
Rumble: Instant
Report vs.
Repost with
Thoughts
Instant Boost: Like a high-five to the
creator, adds a modest 4% to their
reach. For you? Barely a blip on the
radar.

Thoughtful Share: Spice it up with

your insights, and with speedy
engagement, you could see a reach
rise from 8% to 20%. Go beyond a mere
nod; 100-word wisdom can triple your
impact.
14 - LinkedIn™’s
Hot List: Trending
Topics to Watch
Top 5 most Popular Topics(*) on
LinkedIn:

1. Job Seeker Advice / Career

Development
2. AI / ChatGPT
3. Work-Life Balance
4. Sustainability
5. Mental well-being

(*) Tapping into trending topics gives

you an extra push forward.
 15 - Performance
of Company
Pages: Riding the
Algorithm Waves
MONTH NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV

REACH 100 81 83 92 75 71 68 70 69 62 70 62 60

ENGAGEMENT 100 83 88 95 97 95 102 108 114 76 102 107 108

FOLLOWER 100 84 89 95 91 94 99 102 89 79 92 98 96

COUNT

Company Pages have shown resilience

to LinkedIn™'s algorithm updates,
unlike Individual Profiles. They've seen a
30-40% dip in reach but countered with
an 8% rise in engagement, likely due to
Employee Advocacy tools.

Follower growth remains stable,

balancing a general decline in interest
with visibility through employee
engagement.
16 - Company
Pages: Size
Impacts the
Best Strategy
Best
Top Formats Top 3 Pillars Used Top Days
frequency

personal storytelling -
text only, image product/service Tue + Thu +
Solopreneur 2 - 3 posts
and documents highlights - behind Saturday
the scenes

thought leadership /
Small documents, Monday to
product / service
Companies (2 images and 2 - 4 posts Thursday +
highlight / personal
- 50) videos Saturday
stories

Medium videos, industry related, event

Monday to
Companies documents and and thought 3 - 5 posts
Friday
(51 - 200) polls leadership

employer branding /
Large videos,
product/service
Companies documents and 5 - 7 posts All week
highlights / thought
(201+) external link
leadership
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