As a marketer, I prefer to serve the organizational market because i've learned that it's a

marketing strategy used to persuade customers about the company's goals, achievements,
and values, among other things. It essentially aids in the development of public relationships
with customers by informing them more about the company and providing useful insights into
the company and its procedures. Furthermore, organizational markets are those that purchase
goods for the purpose of production or reselling, and this includes all individuals and
businesses that purchase goods and services for purposes other than personal consumption. It
typically has fewer buyers but purchases far more than consumer markets and is more
geographically concentrated. Organizational markets are classified into four types: Industrial
market, which includes individuals and businesses that purchase goods and services in order
to produce other goods and services; reseller market, which includes individuals and
businesses that purchase goods and services produced by others for resale to consumers;
government market, which includes government agencies at all levels that purchase goods and
services in order to carry out government functions; non-profit organizations are
nongovernmental organizations that serve their customers but do not have profits as
organizational goal.
It is extremely beneficial to me because it enables all marketers to purchase goods for use in
ongoing operations and resale to customers. I chose this because I know that if I choose the
organizational market, I will be able to assist and meet the needs of other companies, such as
in manufacturing, where they will require the materials or product that I have, which they will
then use to make and produce another product. As a result, I must prioritize the organizational
market over the consumer market, which only purchases goods for personal use. I'm also
pleased to have chosen this because I supply manufacturers, wholesalers, and retailers, which
is why I want to distribute the needs that I know are important to them.
The activity of purchasing goods or services by organizations is referred to as organizational
buying. Some characteristics of organizational buying behavior include derived demand,
geographical concentration, a small number of buyers, a large volume of sales, a direct
channel, and so on. And based on my research the organizational purchasing process differs
significantly from the consumer purchasing process. Individual customers make purchasing
decisions relatively quickly and easily, whereas organizational purchasing necessitates
thorough and in-depth analysis. Organizations purchase a wide range of products, from highly
complex machinery to small components.
Purchase decisions in an organization are influenced by several people and are not made
solely by one person. Organizational buyers are more concerned with the price and quality of
the product, as well as the vendor's service. Price is important because the price of raw
materials is the investment from which profits are generated. As a result, price is a significant
factor influencing the firm's profitability. Service is also important, because without it no
business can exist.
Environmental factors, organizational factors, social factors, and personal factors all influence
organizational purchasing decisions. Participants in the organizational buying process can take
on up to seven different roles, including initiator, influencer, user, decider, approver, buyer, and
gatekeeper. Although each organization's purchasing process differs significantly, the various
stages of industrial buying include problem recognition, general need recognition, product
specification, value analysis, vendor analysis, order routine specification, multiple sourcing,
and performance review. Marketers require relevant information about the characteristics of
industries in order to effectively market their goods and services. The primary sources for such
information are government and industrial publications. The Standard Industrial Classification
is a method for categorizing the characteristics of the manufacturing, financial, and service
sectors.