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MRK - Spring 2023 - ECO401 - 1 - BC230205996
MRK - Spring 2023 - ECO401 - 1 - BC230205996
MRK - Spring 2023 - ECO401 - 1 - BC230205996
Economics (ECO401)
Assignment No: - 1
ID no: - bc230205996
The Case:
Suppose XYZ is a coffee shop and located in one of the busy crowded university of Pakistan. This
coffee shop is a popular spot for people to sit and discuss their studies and it is also famous for a
quick cup of coffee on their way to class. The shop is open from 9:00 AM to 6:00 PM, Monday
through Friday. The shop is currently selling 2,000 cups of coffee per day for Rs 200. The owner of
the coffee shop is considering raising the price of a cup of coffee from Rs. 200 to Rs. 250. Coffee
shop demand function is given below 𝑄𝑑=6000−20𝑃
Requirements:
A. Calculate price elasticity of demand when price is Rs. 250.
B. Calculate total revenue both before and after price rise.
C. Also explain what will be the effect of price increase on total revenue by keeping in view the
results of part B?
Answer:
Qd1 =6000-20(200)
Qd1 =6000-4000
Qd1 =2000
Qd2 =6000-20(250)
Qd2 =6000-5000
Qd2 =1000
=
= -50%
=
=25%
Elasticity = Percentage change in quantity / Percentage change in price
=
= -2 MARKS=2 Answer is not according to the requirement.
C. Also explain what will be the effect of price increase on total revenue by
keeping in view the results of part B?
As we can see from all the calculation the increase in price has very negative
effect on sale of coffee. As we know the sale dropped from 2000 to 1000 which leads to
total revenue drop from Rs.400000 to 250000. The price elasticity value 0f -2 the demand
of coffee is elastic. With price change demand is decreased by 50%.
So overall the effect of price change is negative on revenue. MARKS=2