Team members:

Ahmed latiwala
Yash Patel
Yukta Rajput
Signature slide
 INTRODUCTION
• This is a case study which highlights the campaign that was introduced
by Greenpeace against Facebook for using coal to run its data centers.
• How Facebook should respond to the mounting pressure being created
by Greenpeace's "unfriend coal" campagin,consedering that
the company is in no position to scrap the Prineville Project and
having to maintain its brand image
 Outside concepts that can be applied to this case

• Collaborative Solutions: The confrontation emphasized the need for

collaborative solutions between NGOs and corporations for
environmental sustainability
• Public Pressure: Greenpeace demonstrated the power of public
pressure in urging industry to adopt sustainable practices.
• Deforestation: Facebook's expansion has led to deforestation for
server farms, impacting wildlife and ecosystems.
 Results of the Analysis
• Greenpeace's campaign raised awareness about environmental
responsibility in tech companies.
• It sparked discussions about the environmental impact of data
centers and influenced industry practices.
• Greenpeace's actions led to policy changes and commitments toward
sustainability in tech sector
• Greenpeace had gained significant public support for its cause,
leading to mounting pressure on Facebook to respond to the
environmental concerns
 Recommendations
• Renewable Energy Commitment :Facebook pledged to transition to
100% renewable energy for its global operations.
• Sustainable Data Center Design: Facebook implemented sustainable
design practices to reduce its environmental footprint in data centers.
• Forestation Initiatives: Facebook initiated reforestation projects to
mitigate the impact of deforestation caused by its operations.
• Transparency Improvements: Facebook has made efforts to improve
transparency and reporting on its environmental impact
 Conclusion and call to Action
• In conclusion, the Greenpeace-Facebook confrontation demonstrates
the potential for change when environmental concerns are brought to
the forefront.
• It serves as a call to action for companies to prioritize sustainable
practices and for advocacy groups to continue pushing for
environmental accountability