Design Brief
Bringing the idea of a healthcare company
OVERVIEW
TARGET AUDIENCE
The company’s primary
audience is the United
Kingdom’s healthcare
market with a particular
emphasis on solutions
that provide services to
the NHS and other
specialised healthcare
providers.
SAAS (Software As A
Service) providers, health
technology founders
and industry players.
DESIGN STYLE
The company name will:
Be simple, unique, catchy,
clever, and memorable.
If possible, reflect the
company’s roots.
Embody the company’s
mission and vision.
Lend itself to a broad range
of applications, prefixes and
suffixes.
FROM A NORDIC RUNE
Helvetica bold
Aa Bb Cc Dd Ee Ff Gg
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PALLETE
#E3831F
#EDC093
#E2E6F0
#FFFFFF
#2B278F
#101C47
#000000
that supports, acquires and propels
healthcare SAAS (Software As A Service)
solutions to life.
The company identity
The company website will:
designs will:
Have a feel that’s minimal Have the capacity to be
and strategic. integrated into the
company’s sales funnel.
Resonate with the target
audience. Support the company’s bid
to acquire and onboard
Personify the company’s new partners.
corporate culture.
Have a minimal layout.
Have the capacity to support
the company’s marketing Contain clear and concise
efforts. copy.
OBJECTIVE
Find out what the present and possible
(future) pain points associated with the
business’s brand might be.
Create a workable brand strategy
Create informed design and copy assets
Bring the founder’s idea to life.
Set the brand on a path to success.
Provide future support and guidance
where necessary.
A brand creation, naming, identity design
and website development project.
For Vaeteer.com
Inspired by FEHU
Old Norse Rune for luck,
financial prosperity, and
creation.
The simple modern feel and
slight abstraction to connote
a body with sprouting branches
depicts Vaeteer’s essence of
being a growing group with
individually prosperous holdings.
Typography
Arial regular
Aa Bb Cc Dd Ee Ff Gg
Hh Ii Jj Kk Ll Mm Nn
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PAT TERNS