 Challenge

My challenge is to improve the user experience of a mobile application designed to help

users track their fitness goals and progress. The current version of the app has received
feedback indicating that users find it difficult to navigate and understand how to input
their data effectively. As a result, user engagement and retention rates have been lower
than expected.

 Selection

I have selected the Mind Mapping tool to address this challenge. Mind mapping is a
visual tool used to organize and represent ideas and concepts in a non-linear format. I
chose this tool because it can help me visually map out the various components of the
app, including user interface elements, navigation paths, and data input methods. By
creating a mind map, I can gain a comprehensive overview of the app's structure and
identify areas for improvement more effectively.

 Application

To apply the Mind Mapping tool to my challenge, I started by listing the key components
of the fitness tracking app, such as homepage, profile settings, activity tracking, and goal
setting. Then, I branched out from each component to identify sub-components and
features. For example, under activity tracking, I included options for inputting workouts,
setting goals, and viewing progress charts. I used different colors and shapes to visually
differentiate between categories and subcategories, making the mind map more visually
engaging and easier to understand.

 Insight

Through the process of creating the mind map, I gained valuable insights into the
structure and functionality of the fitness tracking app. I was able to identify redundant
features, confusing navigation paths, and areas where the user experience could be
streamlined. By visualizing the app's architecture in a non-linear format, I could see
connections and relationships between different components more clearly. This insight
helped me understand the user's perspective better and prioritize improvements that
would have the most significant impact on user satisfaction and engagement.

 Approach

Next time, I would approach the Mind Mapping tool similarly but with a more
collaborative approach, involving other stakeholders such as designers, developers, and
end-users. By brainstorming and collaborating on the mind map creation process, we can
leverage diverse perspectives and expertise to generate more comprehensive insights and
solutions. Additionally, I would consider combining the Mind Mapping tool with other
design thinking tools, such as Storytelling, to create narratives around user personas and
scenarios, further enhancing our understanding of user needs and preferences.