Group 4

How can an
Organization
use Communication
to help achieve its
goal?
Communication and the purpose of an Organization
What is the goal of communication?
Communication is a process that allows all living things to transfer information, be it ideas, needs,
problems, or emotions. The goal of the communication is to increase understanding between people
and groups. This allows for less problems and issues as people would be able to aid those around
them.

The Purpose of Organizations

Organizations are large groups of people that operate together towards a single goal. They are
useful because they allow for the objective to be reached more efficiently. If one person wants to
sell water it would be difficult for them to reach a lot of people and it is easier for them to become
exhausted or drop their plan altogether. But, if they employ maybe 6 other people to also sell
water then they would be able to reach many more people and gain greater profit.

This Photo by Unknown author is licensed under CC BY-SA-NC.

 Importance of
Communication to
an Organization
Because of an organization Better workplace relationships
having an objective with many
different individuals working
Increased teamwork
to achieve, it is essential that
there be effective
communication. The benefits Improves employee attitude
of this effective
communication are as follows: Enhanced innovation and
creativity
|STRATEGIES|
But before we delve into the benefits, let's take a look at
some of the strategies required to reap those benefits.
Make a Plan: Everything starts with a plan,
and to foster a workplace environment
with effective communication, it is
imperative to put in place a plan, that will
answer a few questions like:
• What kinds of communication channels would
be most effective?
• How will employee cooperation be best
encouraged?
• How can the messages be altered, resulting in
the right response?

Another important strategy is:

One-on-One Communication: Being

aware of one another and gaining an
understanding as co-workers, requires a
simple thing: talking. Talking breeds
appreciation of your co-worker which leads
It is especially important
to less conflicts.
for one-on-one
meetings to take place
between supervisor and
subordinate!
 Clear Messages: Most productivity isn't as
fast as it could be because of vague
instructions. When issuing commands, it is
important to be detailed. It is also important
that team leader's encourage feedback from
employees to ensure complete
comprehension of the tasks.

Imagery: To prevent repetition of messages,

visual aids can assist in clean, effective
communication. These images are words or
pictures that allow everyone to understand
without unnecessary communication.
So, now that we understand
some strategies that can help
us...let's discuss the benefits
that come from this.
Active Listening: Listening effectively
is arguably the most important strategy—yet
the most difficult one to do well. Most
people do not display effective listening, as
they listen only to respond, and not to
understand. Encouraging and applying
methods of active listening is important
because when listening is used correctly, it is
less likely for misunderstandings.
Better Workplace
Relationships
To foster an alliance, the kind of communication that needs to be utilized is Interpersonal
Communication.

Interpersonal Communication is the process of exchanging information between two or

more individuals whether through verbal or non-verbal ways.

When we use communication to build a rapport with co-workers, and customers, we are
able to gain a greater understanding of their thoughts, feelings, and ideas. For example, if
an organization sought to provide a specific product, they would take their employees', as
well as the consumers, opinions into account. These opinions could help shape how the
product is improved, marketed, and thereby, accepted by the public.
Increased
Teamwork
Teamwork: the ability of
individuals to come together to
achieve a specific goal through
effective communication.
In the example above, it is shown that without the
foundation of relationships, teamwork will not be
present.

Problem solving is an essential skill, especially when

Teamwork is an essential part of
the equation to achieving a goal.
Since we have now established a
connection between co-workers,
we are now able to understand
each other in a more meaningful
manner.
working with a group of people, who have different
solutions for the problem. So, when we utilize effective
communication, we are able to also make more
effective decisions that promotes the objective of the
organization.
 "Attitude is a little thing
Improves that makes a big
difference." — Winston

Employee Attitude Churchill

This web of communication allows for improved morale. For example, if you are in a
lesson and it is lacking engagement, once the teacher allows individuals to work with
their friends and colleagues, there is greater understanding which promotes a more
positive attitude.

It is the same in the workplace. When co-workers can collaborate and bounce
ideas off one another, their positivity skyrockets which allows them to have more
creativity.

Furthermore, because of this communication, co-workers can place more trust on

one another, allowing for an organization to get closer to its goal.
Enhanced Innovation &
Creativity
Whether you're producing goods or whether you're simply providing services, creativity
is crucial to the workplace.

The innovation that takes place within a

company depends greatly on the relationships
colleagues have with one another. When
creativity is high, the organization is able to
produce better services and products for
its consumers than when it is low. And this
results in a higher demand for products which
leads to greater sales. These sales allow for the
company to reach its goal.
The Goal Achieved
We've explored how an organization can use specific strategies to achieve its overall
objective, and explored the benefits.

By developing these steps to promote effective communication, we can be sure that it is

very probable that the organization's goals will be achieved.

This is the process of communication exemplified through the exchange of the information
between the many senders and receivers in a network of organizational communication.

THANK YOU!
Bibliography
Vaughan, T. (2022, December 1). The importance of communication in an organization:
Unlock the potential. Poppulo. Retrieved March 6, 2023, from
https://www.poppulo.com/blog/importance-of-communication-in-an-organization

Zink, J. (n.d.). Chapter 1: Introducing organizational communication. Organizational

Communication. Retrieved March 12, 2023, from
https://granite.pressbooks.pub/organizationalcommunication/chapter/chapter-1/

Smemark, H. (2023, January 11). 10 effective communication strategies in the workplace.

Blink. Retrieved March 16 2023, from https://joinblink.com/intelligence/organizational-
communication-strategies/

Writer, S. (2021, March 5). 8 Effective Communication Strategies for the Workplace.
Lifesize. Retrieved March 17 2023, from https://www.lifesize.com/blog/communication-
strategies/