WHEN STRATEGY MEETS SUCCESS

ASSIGNMENT

Deadline : 5 February 2024

Assignment Brief: Social Media Strategy and Competitor Analysis

Task 1: Social Media Content Calendar

Develop a comprehensive weekly content calendar for our social media platforms to enhance
engagement and visibility.
Ensure diversity in content types, such as promotional, educational, and interactive posts

Task 2: Competitor Analysis

Research and analyse the digital marketing strategies of our main competitors to refine our own
approach. Identify three main competitors in the industry.
Analyse their social media presence, content strategy, and engagement tactics.
Identify strengths and weaknesses in their approach.
Provide insights on potential opportunities and threats based on competitor analysis.

task 3:
Imagine you are the sole marketer responsible for attracting the audience, primarily aged 18 to 25, in
Delhi-NCR. Outline your approach to maximize engagement and grow our social media presence.
Ensure a well-structured response that highlights creativity, understanding of the target audience,
and a strategic approach to achieving marketing goals.

Submission Guidelines:
Attach your work in a PDF File.
Include a brief rationale (max 50 words) explaining your choices.
Ensure all designs align with Delta Options' brand guidelines.

Evaluation Criteria:
Creativity and Originality
Marketing Skills
Alignment with Brand Guidelines
Overall Presentation

We're excited to see your innovative approach. Good luck, and let your creativity shine!

https://deltaoptions.co.in/index.html hr@deltaoptions.co.in

A-25,SF,202,Sector-63, Noida, Uttar Pradesh