Module Guide ( 60 Min) - Eduvos

Eduvos (Pty) Ltd (formerly Pearson Institute of Higher Education) is registered with
the Department of Higher Education and Training as a private higher education

institution under the Higher Education Act, 101, of 1997. Registration Certificate
number: 2001/HE07/008.
Date: Wednesday, 14 February 2024, 7:34 AM
COBMA3-11 (2024)
Module Guide [ ± 60 min ]
https://mylms.vossie.net/mod/book/tool/print/index.php?id=384949 2024/02/14, 07 34
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Description
1. Module Information
Faculty Commerce and Law NQF Level 7
Module Code COBMA3 Credit Value 13
Business Management
Module Name Notional Hours 130
3A
Prerequisites/
Year Level 3 COBMA2 and COBMB2
Corequisites
Duration of Module 1 Block Copy Editor Xolisile Mkhasibe
The module guide must be read in conjunction with the myLMS page and prescribed textbook. This
document will be the first port of call to understanding what will be assessed and which assessments form
part of the module.
The purpose of the module guide is to highlight:
The learning outcomes and assessment criteria that need to be met to pass the module
The assessments required to be completed for the module
The additional resources required for the module
The topics that will be focused on for the module
2. Module Aim
The aim of this module is to provide students with theoretical and practical understanding of the strategic
management process, which is divided into three stages: strategy formulation, implementation, and
evaluation. The module will unpack this process.
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3. Module Description
Managers who formulate a strategy for their businesses are faced with the questions: ‘What is strategy?’ and
‘What decisions should management take to define a workable business strategy?’ These questions guide
functional managers in formulating their own strategy in line with the business strategy, and this is what will
be explored in this module.
4. Learning Outcomes
By the end of this module, you will be able to:
Learning Outcome Assessment Criteria
1.1 Discuss the strategic management process and

the three stages: strategy formulation,
implementation, and evaluation activities.
1. Understand the strategic management essentials. 1.2 Define and give examples of key terms in
strategic management.
1.3 Discuss the benefits of engaging in strategic
management and the pitfalls in strategic planning.
2.1 Discuss the nature of doing business globally.

2.2 Explain the advantages and disadvantages of
doing business globally.
2. Explore the outside USA strategic planning. 2.3 Discuss the global challenge facing firms and
why this is a strategic issue.
2.4 Discuss how American culture differs from
foreign business culture.
3.1 Explain why good ethics is good business in

3.2 Discuss why whistleblowing, bribery, and
workplace romance are strategic issues.
3. Understand ethics, social responsibility, and
3.3 Discuss why social responsibility and policy are
sustainability.
key issues in strategic planning.
3.4 Discuss the nature of environmental
sustainability and why it is a key issue in strategic
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planning.
4.1 Discuss and understand the nature of long-term

objectives.
4.2 Identify, discuss, and give an example of the
eleven types of strategies (these are divided into
four categories: integration, intensive, diversification,
and defensive strategies). The guidelines for all of
4. Apply and discuss types of strategies. these strategies must not be ignored.
4.3 Analyse and discuss Porter’s Five Generic
Strategies and means for achieving strategies. The
guidelines for all these strategies must not be
ignored.
4.4 Identify and discuss the tactics for facilitating
strategies.
5.1 Describe the nature and role of vision and

mission statements in strategic management.
5.2 Discuss how clear vision and mission
statements can benefit other strategic management
activities.
5.3 Analyse the characteristics of a good mission
5. Analyse vision and mission statements.
statement.
5.4 Apply and describe the components of mission
statements.
5.5 Evaluate mission statements from different
organisations and write effective vision and mission
statements.
6.1 Describe the nature and role of an internal

assessment and organisational culture in
formulating strategies.
6.2 Identify and analyse the basic functions
(activities) that make up management, marketing,
and financial accounting with their relevance in
formulating strategies.
6. Understand and analyse the internal audit.
6.3 Discuss the nature and role of
production/operations, research and development
(R&D), and management information systems (MIS)
in formulating strategies.
6.4 Explain how to develop and use an Internal
Factor Evaluation (IFE) Matrix.
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7.1 Describe the nature and purpose of an external
assessment in formulating strategies.
7.2 Analyse and discuss ten external forces that
must be examined when formulating strategies:
economic, social, cultural, demographic,
environmental, political, governmental, legal,
7. Understand and analyse the external audit.
technological, and competitive.
7.3 Explain and apply Porter’s Five Forces Model
and its relevance in formulating strategies.
7.4 Discuss forecasting tools and techniques.
7.5 Explain how to develop and use an External
Factor Evaluation (EFE) Matrix.
7.6 Explain how to develop and use a Competitive
Profile Matrix.
8.1 Describe the strategy analysis and choice

process.
8.2 Analyse and explain the three-stage strategy-
formulation analytical framework.
8.3 Develop and explain the Strengths-
8. Understand the strategy generation and selection.
Weaknesses-Opportunities-Threats (SWOT) Matrix.
8.4 Develop and explain the Strategic Position and
Action Evaluation (SPACE) Matrix and BCG matrix.
8.5 Critically analyse and explain the Grand
Strategy Matrix.
9.1 Identify and describe strategic marketing issues

vital for strategy implementation.
9.2 Explain why social media marketing and market
segmentation are important strategy-implementation
tools.
9. Understand the strategy implementation. 9.3 Develop and explain how to use product
positioning (perceptual mapping) as a strategy-
implementation tool.
9.4 Discuss the nature and role of research and
development (R&D) in strategy implementation.
9.5 Explain how management information systems
(MISs) impact strategy-implementation efforts.
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10.1 Describe the transition from formulating to
implementing strategies.
10.2 Discuss five reasons why annual objectives are
essential for effective strategy implementation.
10.3 Identify and discuss six reasons why policies
are essential for effective strategy implementation.
10.4 Explain the role of resource allocation and
managing conflict in strategy implementation.
10.5 Identify, apply, and discuss seven different
10. Describe the strategy execution.
types of organisational structure (advantages and
disadvantages must not be ignored).
10.6 Analyse and discuss four strategic
production/operations issues that are vital for
successful strategy implementation.
10.7 Analyse and discuss seven strategic human
resource issues vital for successful strategy
implementation.
11.1 Discuss the strategy-evaluation process,

criteria, and methods used.
11.2 Discuss three activities that comprise strategy
evaluation.
11.3 Describe a balanced scorecard and six
characteristics of an effective strategy-evaluation
system.
11. Understand and describe strategy monitoring.
11.4 Discuss the nature and role of contingency
planning in strategy evaluation.
11.5 Identify and discuss three twenty-first century
challenges in strategic management.
11.6 Identify and describe 17 guidelines for effective
5. myLMS Module Page
This myLMS page is built to ensure that you receive guidance on how to approach your module and it
includes documentation to assist you in succeeding. You will be required to engage daily with all the material
on your myLMS page to enable you to pass the module. It is important that you utilise the following
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resources available on your myLMS module page:
Module guide
Module lessons
Blended learning activities
Assessments
Important notifications from your lecturer
Module announcements (discussion forums)
Links to lectures, lecture recordings and prescribed videos (where applicable)
Additional academic documents can be found on the myDocuments myLMS page.
6. Prescribed Resources
Textbook(s)
David, F. R. and David, F. R. 2023. Strategic Management: A Competitive Advantage Approach: Concepts
and Cases. 17th ed. Pearson.
ISBN: 9780135199978
7. Recommended Resources
Take note that all disciplines and their corresponding textbooks are frequently updated. Therefore, you
should use the latest editions, where available. Recommended resources should be used for research
purposes. There is a range of resources related to this module, including the following:
Textbook(s)
Ireland, R. D., Hoskisson, R. E., Hitt, M. and Harrison, J.S. 2023. Strategic Management: Competitiveness &
Globalization Concepts and Cases. 14th ed. South Western Cengage Learning.
Lazenby, J.A.A. (red). 2022. The strategic management process: A South African perspective. 3rd edition.
Pretoria: Van Schaik
Online Documents
Porter, M.E. 1996. What Is Strategy?: For starters, it’s not the same as operational effectiveness. [Online]
Available at: https://hbr.org/1996/11/what-is-strategy.
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[Accessed: 28 December 2023].
Online Journal Articles
Foss, N.J. 1996. Research In Strategy, Economics, and Michael Porter. Journal of Management Studies. 33
1, 1-24. [Online] Available at: https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1467-6486.1996.tb00796.x.
[Accessed: 28 December 2023].
Websites
Web pages provide access to a further range of internet information sources. Lecturers may download the
web-related material for you to access offline. You must use this resource with care, justifying the use of
information gathered.
https://www.strategymagazine.org/
Video(s)
Harvard Business Review. 2022. A Plan is Not a Strategy. [Online] Available at:
. Accessed: 28 December 2023].
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8. Supporting Documents
Geyer, L., Levin, A., Makati, P., Pierce, R., Potter, M., and Wheeler, A. 2023. Eduvos Guide to Referencing
(Harvard Referencing Method). Unpublished document. Eduvos.
9. Essential Requirements
Access to the institution’s Learning Management System (myLMS) to access all study material.
Access to Microsoft Teams to attend online lectures and consultations.
Access to a resource centre or an online library with a wide range of relevant resources including
textbooks, newspaper articles, journal articles, organisational publications and databases.
Access to a range of academic journals in electronic format via ProQuest or other databases.
10. Time Allocation Guideline: Full-Time Students
Week Week Week Week Week Week Week Week

Week 0
1 2 3 4 5 6 7 8
Lecturer-led No live
5 hrs 5 hrs 5 hrs 5 hrs 5 hrs 5 hrs 5 hrs
Sessions sessions
Practicals / No
Tutorials sessions
myLMS
Learning
Lessons and 3 hrs 3 hrs 4 hrs 5 hrs 8 hrs 9 hrs 9 hrs
starts
Activities
Formative No
5 hrs 5 hrs 9 hrs 8 hrs 5 hrs N/A N/A
Assessments [1] classes
Summative No 2 hrs 2 hrs 2 hrs 2 hrs 2 hrs 6 hrs 6 hrs

Assessments [2] classes revision revision revision revision revision revision revision
Total - 15 hrs 15 hrs 20 hrs 20 hrs 20 hrs 20 hrs 20 hrs
Overall Total 130 Hrs
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[1] This time includes the preparation time and assessment time.
[2] This time includes the preparation time and assessment time.
11. Assessment
Assessments will take place continually during the block to evaluate your progress throughout the module.
Assessment = Formative assessments + Summative assessment
All assessments must be submitted through Turnitin, on the assessment tile, within your myLMS module
page. Assessments must not be submitted via Turnitin on the campus page(s).
You may be required to complete some assessments online on myLMS. The following guidelines may apply:
You may be required to write an online assessment directly on myLMS. You will need to log in at a
specified time to attempt the assessment. Once the allocated time expires, the assessment will no longer
be available to complete.
Time limits should be checked before commencing assessments. Refer to the Details of Assessments
table in this module guide.
Ensure that your internet connection is stable.
In some cases, assessments will not be available indefinitely and will be available for only a day or two.
The marks for some assessments may only be available after all students have attempted the
assessment after the assessment due date.
It is the students’ responsibility to retrieve their assessment feedback and verify their marks on the day they
are released. No adjustment of marks will be entertained beyond one week after marks are released.
12. Formative assessments
Formative assessments
Formative assessments are conducted so that you are given feedback on your progress in the achievement
of specific learning outcomes. These assessment tasks may take the form of one of the following:
A five-item multiple-choice test

A short-questions test
Construction of concept maps
Take-home tests with long questions
Short practical tasks
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Short class presentations
12.1. Assignment
This assessment is a group assessment. Groups should consist of 3 - 4 members. The assessment will
contribute 30% towards the final mark. There will not be a deferred opportunity. Refer to the Details of
Assessments table for dates and times of release and submission.
Assignments must be submitted on or before the due date to the lecturer as per arrangement (or as
otherwise stipulated). Five percent (5%) will be deducted for every day that the assignment is late, up to a
maximum of three days. Assignments that are more than three days late will be awarded a zero.
12.2. Online Test
There will be two online tests for this block. These assessments are individual assessments. The
assessments will contribute 10% each towards the final mark. There will be a deferred opportunity.
Refer to the Details of Assessments table for dates and times of release and submission.
If an assessment is missed because of illness, a doctor’s note must be presented within 3 calendar days of
the missed assessment to the academic admin manager/administrator/ coordinator.
To make up for this missed assessment, you may be able to attempt a deferred assessment. However, in
order to gain entry to this assessment, you will have to follow various procedures and meet certain criteria.
You must complete a Deferred Assessment Application Form available on myLMS. You will be required to
pay a non-refundable fee per application. Each assessment missed requires a separate application. This will
be your only opportunity to make up for a missed assessment.
13. Summative Assessment
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Summative assessments quantify students’ understanding of the module as a whole and identify students
who have not yet mastered the module content and need further intervention.
The pass mark for a summative assessment is 50%. In order to pass the module, a sub-minimum mark of
40% or higher is required for the summative assessment and a final average of 50% or higher is required for
the entire module.
A summative assessment schedule will be released to students on myLMS with their timetabled assessment
dates before Week 5 of each block. This schedule will be made available on the MyDocuments page on
myLMS.
13.1. Online Assessment
This assessment is an individual assessment. The assessment will contribute 50% towards the final
mark. There will be a deferred opportunity. Refer to the Details of Assessments table for dates and times of
release and submission.
A summative assessment schedule will be released to students on myLMS with their timetabled assessment
dates before Week 5 of each block. This schedule will be made available on the myDocuments page on
myLMS. The pass mark for a summative assessment is 50%. In order to pass the module, a subminimum
mark of 40% or higher is required for the summative assessment and a final average of 50% or higher is
required for the entire module.
The summative assessment has a sub-minimum requirement of at least 40%. Supplementary

opportunities may be available for selected assessments (refer to the Details of Assessments table) for
students who fail the summative assessment(s), and these will cover the entire module’s content. These will
be scheduled in the allocated weeks as per the academic year calendar and may be in the form of a re-
submission opportunity dependent on the type of summative assessment.
To make up for a missed summative assessment, you may be able to attempt a deferred summative
assessment. This is dependent on the circumstance that affected your ability to attempt the original
assessment. However, to qualify for the deferred assessment, you will have to follow various procedures and
meet certain criteria. You must complete a Deferred Assessment Application Form available on myLMS, and
you will be required to pay a non-refundable fee per application. The deferred summative assessment will be
attempted at the same time as the supplementary summative assessment and will cover the entire module's
content. A student who has been granted a deferred assessment and who does not present themself, or fails
the assessment, will not be permitted a supplementary opportunity, and will need to re-attempt the module as
stipulated in the Conditions of Enrolment.
13.2. Proctored Examination
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This assessment is an individual assessment. The assessment will contribute 50% towards the final
mark. There will be a deferred opportunity. Refer to the Details of Assessments table for dates and times of
release and submission.
The summative assessment has a sub-minimum requirement of at least 40%. Supplementary

opportunities may be available for selected assessments (refer to the Details of Assessments table) for
students who fail the summative assessment(s), and these will cover the entire module’s content. These will
be scheduled in the allocated weeks as per the academic year calendar and may be in the form of a re-
submission opportunity dependent on the type of summative assessment.
To make up for a missed summative assessment, you may be able to attempt a deferred summative
assessment. This is dependent on the circumstance that affected your ability to attempt the original
assessment. However, to qualify for the deferred assessment, you will have to follow various procedures and
meet certain criteria. You must complete a Deferred Assessment Application Form available on myLMS, and
you will be required to pay a non-refundable fee per application. The deferred summative assessment will be
attempted at the same time as the supplementary summative assessment and will cover the entire module's
content. A student who has been granted a deferred assessment and who does not present themself, or fails
the assessment, will not be permitted a supplementary opportunity, and will need to re-attempt the module as
stipulated in the Conditions of Enrolment.
This assessment is available for attempt on campus in an invigilated venue using the campus resources or
remotely using your personal resources with the Respondus proctoring software. This proctoring software is
designed to identify irregularities, such as not remaining seated during the assessment or communicating
with someone, which may result in disciplinary action being taken against you.
Should you choose to attempt the assessment remotely, you will require the following resources and are
responsible to ensure that they are in good working order:
1. Hardware: Computer with a functional webcam and microphone.

2. Software: Windows 10 and Google Chrome. Where proctoring software is required for the assessment,
it will be provided to you by Eduvos to download and install (Administrator rights on the device will be
required).
3. Internet: Stable internet connection with a minimum bandwidth of 10Mbps.
4. Power supply: Adequate power supply for the duration of the assessment.
Once you click on the ‘Start attempt’ button, the Respondus proctoring software will be launched and the
video feed from your webcam and audio feed from your microphone will be recorded. Once you have clicked
on the ‘Submit all and finish’ button, the recording will stop.
These recordings will be accessible to the Eduvos National Assessment Office and the software provider,
who has entered into a data protection agreement with Eduvos to ensure the safety and security of the
recordings and their use.
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Students need to take note that the assessment has the above-mentioned time limit, and no extra time will
be awarded. Once the assessment time limit has been reached, all questions that have been answered will
be submitted automatically for grading.
There shall be only one attempt for the scheduled online assessments. Additional attempts of the
assessment will not be afforded to students for the failure of personal resources.
14. Plagiarism
All assignments and reports must be submitted to the online similarity checker (Turnitin) available on myLMS
prior to being submitted for marking. When submitting your assignment/report, it is compulsory to submit the
entire Turnitin report. Marks will be deducted in accordance with the institutional policy.
Also, when submitting assessments you should include the applicable completed and signed assessment
coversheet as an acknowledgement that the work submitted is your own original work, except for source
material explicitly acknowledged. This declaration will serve as proof that you are aware of the institution’s
policies and regulations on academic integrity.
15. Final Mark
In order to pass the module, a final average of 50% or higher is required for the entire module.
The final mark is calculated as follows:
Final Mark [(Formative Assessment: Assignment percentage × 0.30) + (Formative Assessment: Online test
1 percentage × 0.10 + Online test 2 percentage x 0.10 percentage) + (Summative Assessment percentage ×
0.50)]
16. Details of Assessments
Sub-
Assessment Lecture Release Submission Submission
Assessment Weighting Minimum Duration
Method Week Week Week Time
Requirement
Formative Assessment
Online Test 1 10% Week 4 N/A Week 4 Week 4 23:59 1 hour
(Covers Weeks 1 – 3)
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Formative Assessment (if Online Test
10% Week 6 N/A
applicable) 2 Week 6 Week 6 23:59 1 hour
Deferred Formative Assessment Online Tests Week 7 Week 7

10% Week 7 N/A 1 hour
(Covers weeks of missed quiz) 1 or 2 23:59
Formative Assessment
Assignment 30% Week 5 N/A Week 1 Week 5 23:59 5 Weeks
TOTAL WEIGHT OF
50%
FORMATIVE ASSESSMENTS
As per As per As per

Summative Assessment (covers Proctored summative summative summative
50% Week 8 40%
all Learning Outcomes) Examination assessment assessment assessment 3 hours
schedule schedule schedule
As per As per As per As per

Supplementary/Deferred
Proctored module Not summative summative summative
Summative Assessment (covers 50%
Examination content applicable assessment assessment assessment 3 hours
all Learning Outcomes)
table schedule schedule schedule
TOTAL WEIGHT OF
50%
SUMMATIVE ASSESSMENTS
TOTAL WEIGHT 100%
17. Consultations
Lecturers will be available for consultations. Specific details in this regard will be made available on your
campus specific myLMS pages. You must give lecturers 24 hours’ notice for appointments. Consultation
meetings can be requested via email. It is important that you detail the requirements (chapter, section, etc.)
for your consultation.
18. Module Content
You are required to attend all lessons. In addition, exercises and activities, which are supplied by lecturers,
are compulsory.
18.1. First Block
Topics and Assessment
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Learning Weeks Criteria Covered Assessments References
Baseline
Week 0 Induction and Orientation
Assessment
Strategic management
essentials Chapter 1, pp. 31 - 51
AC: 1.1 – 1.3
Week 1
Vision and mission analysis Chapter 2, pp. 71 - 91

AC: 5.1 – 5.5
Global and international

issues Chapter 11, pp. 351 -371
AC: 2.1 – 2.4
Week 2
Ethical/social responsibility/
Chapter 10. pp. 327 - 349
sustainability
AC: 3.1 – 3.4
Strategies in action Chapter 5, pp. 155 - 183

Week 3
AC: 4.1 – 4.4
The internal assessment Chapter 4, pp. 123 - 147

AC: 6.1 – 6.4
Week 4 Online Test 1
The external assessment
Chapter 3, pp.93 - 113
AC: 7.1 – 7.6
Strategy analysis and choice Chapter 6, pp.191 - 218

Week 5 Assignment
AC: 8.1 – 8.5
Implementing strategies:
Management & Marketing
issues
AC: 9.1 – 9.5
Implement strategies:
understand the nature and
role of research and
development (R&D) in
Chapter 7, pp. 229 - 259
strategy implementation.
Week 6 Online Test 2
Explain how management

information systems (MISs) Chapter 4, pp. 140 - 141.
impact strategy-
implementation efforts.
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issues
Understand strategy
implementation
AC: 10.1 – 10.7
Strategy evaluation and

Deferred Online
Week 7 governance
Test Chapter 9, pp. 299 - 318
AC: 11.1 – 11.6
Week 8 Summative Assessment
Supplementary/Deferred Assessment
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Eduvos (Pty) Ltd (formerly Pearson Institute of Higher Education) is registered with

the Department of Higher Education and Training as a private higher education

Date: Wednesday, 14 February 2024, 7:34 AM

Faculty Commerce and Law NQF Level 7

Module Code COBMA3 Credit Value 13

Duration of Module 1 Block Copy Editor Xolisile Mkhasibe

The purpose of the module guide is to highlight:

By the end of this module, you will be able to:

Learning Outcome Assessment Criteria

1.1 Discuss the strategic management process and

2.1 Discuss the nature of doing business globally.

3.1 Explain why good ethics is good business in

4.1 Discuss and understand the nature of long-term

5.1 Describe the nature and role of vision and

6.1 Describe the nature and role of an internal

8.1 Describe the strategy analysis and choice

9.1 Identify and describe strategic marketing issues

11.1 Discuss the strategy-evaluation process,

5. myLMS Module Page

Additional academic documents can be found on the myDocuments myLMS page.

Online Journal Articles

. Accessed: 28 December 2023].

10. Time Allocation Guideline: Full-Time Students

Week Week Week Week Week Week Week Week

Summative No 2 hrs 2 hrs 2 hrs 2 hrs 2 hrs 6 hrs 6 hrs

Total - 15 hrs 15 hrs 20 hrs 20 hrs 20 hrs 20 hrs 20 hrs

Overall Total 130 Hrs

Assessment = Formative assessments + Summative assessment

12. Formative assessments

A five-item multiple-choice test

12.2. Online Test

13. Summative Assessment

13.1. Online Assessment

The summative assessment has a sub-minimum requirement of at least 40%. Supplementary

13.2. Proctored Examination

The summative assessment has a sub-minimum requirement of at least 40%. Supplementary

1. Hardware: Computer with a functional webcam and microphone.

15. Final Mark

The final mark is calculated as follows:

16. Details of Assessments

Deferred Formative Assessment Online Tests Week 7 Week 7

As per As per As per

As per As per As per As per

TOTAL WEIGHT 100%

18. Module Content

18.1. First Block

Topics and Assessment

Vision and mission analysis Chapter 2, pp. 71 - 91

Global and international

Strategies in action Chapter 5, pp. 155 - 183

The internal assessment Chapter 4, pp. 123 - 147

Strategy analysis and choice Chapter 6, pp.191 - 218

Explain how management

Strategy evaluation and

Week 8 Summative Assessment

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