Hire a Top Designer

Employ a top designer to produce a new range of smaller suitcase and shoulder bags aimed
at business people travelling in Europe and at rich, younger, fashion-conscious buyers. Sell
the products under a new label

I am in complete agreement with your suggestion to employ a top designer. Bringing in a

creative mind with a strong understanding of European fashion trends will be instrumental
in crafting a new range of smaller suitcases and shoulder bags. This approach aligns with our
goal of targeting business travelers in Europe while simultaneously appealing to a younger,
fashion-conscious demographic. To distinguish our new product range effectively, I propose
creating a distinct label that reflects the sophistication and style we aim to achieve. A unique
brand identity will not only set our products apart in the market but also contribute to
establishing a strong presence among our target audience.