SRI SAPTHAGIRI

PRE-UNIVERSITY COLLEGE

A Market Survey Report on

BRAND NAME: Frooti

Submitted By:
1.Mohamed Ismail Aymen (1C230) 4. Himathej Gowda B.N (1C207)
2. Aliya Begum M (1C201) 5. Shashank C.J (1C219)
3.Supriya C.P (1C238)

First Year PUC

(AY 2023-24)

Sri Sapthagiri Pre-University College, Tumakuru

Submitted To:
SRI. SURENDRA TV

Course Co-ordinator and Lecturer,

Department of Commerce

Sri Sapthagiri Pre-University College, Tumakuru

In partial fulfillment of the requirement for the course of

Business Oriented Computer Skills

Offered by Sri Sapthagiri Pre-University College, Tumakuru

Date of Submission: 9th January 2024

Contents

Chapter page

Chapter-1: Introduction 3-11

Chapter-2: Industry and Company Profile 12-39

Chapter-3: Methodology 40-42

Chapter-4: Data analysis and interpretation 43-60

Chapter-5: Findings of the study 61

Chapter-6: Recommendations and suggestions 62

Chapter-7: Conclusion 63

Chapter-8: Bibliography 64

Questionnaire 65-68

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 CHAPTER – 1

INTRODUCTION:

Abstract:
This comprehensive study delves into the multifaceted realm of customer awareness surrounding
Frooti, meticulously analyzing demographics, preferences, and perceptions related to both the
brand and its advertising. The data, curated from a diverse respondent pool, is visually presented
through tables and graphs, offering a rich tapestry of insights.

The demographic analysis portrays a nuanced and varied respondent profile. Notably, the
majority comprises females (52%), and a significant proportion falls below the age of 25 (62%).
Students form the predominant occupational group, constituting approximately 60% of the
sample. The study goes beyond conventional demographic markers, exploring intricate
preferences such as choices in various beverages, packaging preferences, brand affinities, and the
nuanced frequency of Frooti consumption.

Findings reveal a clear penchant for fruit juices, with Frooti emerging as the preferred choice at
approximately 31%. The study underscores the importance of Frooti's accessibility near
respondents' residences, an influential factor shaping the brand's availability. Furthermore, public
perceptions regarding Frooti as a nutritional drink unveil a significant 44% adopting a neutral
stance, adding depth to the consumer mindset.

Intriguingly, the study investigates respondents' awareness of Frooti advertisements, revealing an

extensive 82% viewership. The narrative is further enriched as opinions diverge on Frooti's
composition, with a substantial 44% holding the belief that it is made from real mangoes.

Beyond these core insights, the research aims to provide a nuanced understanding of customer
behavior and brand perception, offering valuable data for refining Frooti's marketing strategies in

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the competitive beverage market. This study seeks to guide future marketing initiatives by
underlining the paramount importance of aligning with consumer preferences and demographics.

In summary, this two-page abstract encapsulates the depth and breadth of the study, offering a
comprehensive exploration of Frooti's market landscape and contributing valuable knowledge to
the broader discourse on consumer behavior and brand perception.

Industry and Types of Industry

The industry is concerned with the processing and production of goods and services with the
motive of earning profit. In simple words, it involves changing the raw materials into finished
products to sell them to the customers. The goods sold by industry can be used by other
companies for further production or by the end consumers for final consumption. The goods
produced in the former case are known as producer goods. For example, machinery, tools, etc.
However, the goods produced in the latter case are known as consumer goods. For example,
bread, milk, butter, cloth, groceries, medicines, etc. An organization can also produce materials
that can be used by other companies to further process and convert them into finished goods.
These goods are known as intermediate goods. For example, rubber, copper, plastic, etc. Industry
can be further classified into primary, secondary, and tertiary industries.

Primary Industry

The primary industry involves the extraction of raw materials or natural resources from the earth
and the reproduction of living organisms. The economic operations of a business under the
primary sector usually depend on the nature of a specific place where the extraction or
reproduction is being done. Therefore, we can say that the economic operations of a primary
industry revolve around the natural resources available on earth. The primary industries produce
or create products that are sold to the public. For example, farming, mining, fishing, forestry,
agriculture, crop production, animal husbandry, etc. The primary sector of less advanced
economies includes activities or businesses from these areas. As a country develops, it becomes

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less dependent on primary industry and more on secondary and tertiary. Some of the workers in
the primary industry are hunters, farmers, coal miners, etc.

Primary industry is further divided into two categories:

Extractive Industry: As the name suggests, the extractive industry involves the extraction of
products from natural resources and the manufacturing of finite raw materials that the industry
cannot replenish through cultivation. In emerging countries like India, the primary industry is
usually the most important sector. For example, agriculture is the most crucial part of India’s
primary industry, and animal farming is important in Africa. Other essential extractive industries
are mining, fishing, hunting, lumbering, and farming.

Genetic Industry: The genetic industry involves the rearing and breeding of living species like
birds, plants, etc., developing raw materials, and then improving them through human
involvement in the production process. Genetic industry examples involve seeds and nursery
companies, poultry farms, fish hatcheries, breeding farms, livestock management, and forestry.

Secondary Industry

The secondary industry uses the raw materials extracted in the primary sector and then converts
them into the finished product. Therefore, the secondary industry consists of the construction and
manufacturing industries. The products manufactured under secondary industries are either
consumed by the end customer or used as raw material by other industries for further processing
or production. For example, getting wood from forests is a primary industry; however, making
furniture from wood is a secondary industry. The businesses in the secondary industry usually
use massive machinery in their production plants for manufacturing goods and even use human
resources for packaging and distribution of goods to retailers, wholesalers, etc., at different
locations.

The secondary industry is further divided into two categories: Manufacturing and Construction
Industry.

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Manufacturing Industry

These are the industries that are involved in the process of converting raw materials or semi-
finished products into finished products. Manufacturing industries create form utility as it
changes the form of raw materials into finished goods. For example, cotton is a raw material that
is converted into clothes in the manufacturing industry, iron is converted into benches, sugarcane
into sugar, wheat into bread, etc.

The two types of goods produced in the manufacturing industry are:

Consumer Goods: Consumer goods are goods consumed directly by the end consumer and used
for day-to-day consumption. Examples of consumer goods are clothes, hand washing, soap, oil,
ghee, bread, butter, etc.

Industrial Goods: Industrial goods are the goods that are built or produced for manufacturing
consumer goods. For example, machines, equipment, etc., are used by industries to manufacture
consumer goods such as bread, butter, soap, oil, etc.

The manufacturing industry is further divided into four categories:

Analytical Industry: The industry in which a basic raw material is broken down into several
parts for manufacturing multiple products is known as an analytical industry. For example,
different products like gasoline, kerosene oil, diesel, petroleum, etc., are formed by breaking
crude oil into different parts and processing them separately.

Synthetic Industry: The industry in which manufacturers mix two or more materials for
manufacturing a new product is known as the synthetic industry. For example, products like
paint, paper, soap, cement, sanitizers, etc., are manufactured by mixing two or more two
materials.

Processing Industry: The industry in which manufacturers process a raw material through
different production stages and then manufacture the finished goods is known as the processing
industry. For example, the Sugar industry processes sugarcane through different stages to
manufacture sugar for consumers and other industries.

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Assembling Industry: The industry in which organizations take different finished products and
combine them to form a new finished product is known as the assembling industry. For
example, computer companies buy different finished products like CPUs, motherboards,
software, etc., from different companies and produce new products.

Construction Industry: These are the industries that are involved with the construction of
roads, dams, buildings, etc., for the development of an economy. The construction industry use
products of the manufacturing industry, such as steel, iron, cement, etc. The products of
construction industries are unique in a way that their products cannot be moved or transferred
from one place to another. For example, a dam can be built at a fixed place and cannot be moved
as per the choice of anyone.

Tertiary Industry

The tertiary industry involves providing services and facilitating a smooth flow of goods and
services in the market. The tertiary industry is also known as the service industry, and it helps the
primary and secondary industries with their activities. It means that the tertiary industry provides
services to different primary and secondary industries to support their activities.

Different types of services provided by the service industry are:

Transport: Transportation services help the primary and secondary industries by facilitating the
movement of goods from one place to another. Different modes of transport used by tertiary
industry are air, water, land, rail, etc.

Banking: Through banking, the tertiary industry provides credit facilities and finance to
different trading firms and industries for business expansion, survival, and growth.

Warehousing: Warehousing services of the tertiary industry provide the primary and secondary
industries with storage facilities. It means that the primary and secondary industries can store
their produced goods until they are distributed.

Insurance: Insurance services of the tertiary industry involve providing coverage to the primary
and secondary industries with different types of risks while running the business.

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Advertising: Advertising services help the primary and secondary industries by providing
information to the customers about the company or business and its goods and services.

Company
A company is a legal entity formed by a group of individuals to engage in and operate a business
commercial or industrial enterprise.
A company is a legal entity formed by a group of individuals to engage in and operate a business
commercial or industrial enterprise. A company may be organized in many ways for tax and
financial liability purposes depending on the corporate law of its authority.

Types of Company

1. One Person Company: The Act introduced the concept of a one person company(OPC).
As per the Act, an OPC is a company that has only one member. The member can also be
the director of the company. Though the OPC should have only one member, it can have
a maximum of fifteen directors.

2. Private Limited Company: A private limited company is a company where there

cannot be more than 200 members. A minimum of two members are required to establish
a private limited company. The members cannot transfer their share, and it is suitable for
businesses that prefer to register as private entities. There needs to be a minimum of two
directors, and there can be a maximum of 15 directors in a private limited compan y.

3. Public Limited Company: A public limited company means a company where the
general public can hold the company shares. There is no maximum shareholders limit for
a public limited company, but there needs to be a minimum of seven members to
establish a public company. The company needs to have two directors and can have a
maximum of fifteen directors.

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Marketing:

Marketing is the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and society
at large.

Marketing refers to activities a company undertakes to promote the buying or selling of a product
or service. Marketing includes advertising, selling, and delivering products to consumers or other
businesses. Some marketing is done by affiliates on behalf of a company.

What is the marketing mix?

The marketing mix is a concept that is said to have been developed by professor and
academic, Neil H. Borden, who elaborated on James Culleton’s concept of business executives
being mixers of ingredients. Ingredients being different marketing features and practices. The
marketing mix was later refined by professor and author, Jerome McCarthy, to specifically
include four key components: Product, Place, Price and Promotion. McCarthy wrote about the ‘4
Ps’ in the 1960s in his book Basic Marketing: A Managerial Approach

You might be thinking… the four Ps, they seem to cover the fundamental factors of business and
marketing, surely? They certainly cover the fundamentals but, as time went on, things like
customer experience and customer service came to the forefront of commerce.

The 4Ps then paved the way for two modern academics, Booms and Bitner, who, in 1981, saw 3
additional factors that serve a great purpose: Physical Evidence, People, Process. This formed the
extended marketing mix that we know today as the 7 Ps of the marketing mix.

Once you’re aware of the extended marketing mix, it quickly becomes apparent that the 3
elements that form the extended framework really make a difference. People are at the heart of

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every business. Without people, you have no one to market to; no one there to buy your product
or make use of your services. It’s a no-brainer, right?

4 P’s of Marketing:

The 4 P's of marketing, are a set of key elements that businesses use to promote and sell their
products or services. Developed by marketer E. Jerome McCarthy in the 1960s, these four
components help create a comprehensive marketing strategy. The 4 P's are Product, Price, Place,
and Promotion.

1. Product: The product is the tangible or intangible item that a company offers to meet the
needs and wants of its target market. This includes the design, features, quality, brand,
and packaging. Marketers must understand the product's unique selling propositions
(USPs) and differentiate it from competitors' offerings. Product decisions also involve
considerations such as product development, design, branding, and warranty policies.
2. Price: Price refers to the amount of money customers are willing to pay for the product
or service. Setting the right price is crucial, as it directly affects profitability and the
perceived value of the product. Pricing strategies can include penetration pricing (setting
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 a low initial price to gain market share), skimming pricing (setting a high initial price and
gradually reducing it), or competitive pricing (setting prices based on competitors). Other
factors to consider include discounts, payment terms, and payment methods.
3. Place: Place, also known as distribution, involves making the product available to the
target customers at the right time and in the right locations. Distribution channels may
include wholesalers, retailers, and online platforms. The goal is to ensure that the product
is accessible to customers when and where they want it. Factors such as logistics,
inventory management, and channel selection are critical in determining the effectiveness
of the place strategy.
4. Promotion: Promotion involves the various methods a company uses to communicate
the benefits of its product and persuade target customers to buy it. This includes
advertising, public relations, sales promotions, personal selling, and digital marketing.
The goal of promotion is to create awareness, generate interest, and drive sales.
Marketers need to choose the most effective promotional mix based on the nature of the
product, the target audience, and the overall marketing objectives.

Digital Marketing:

Digital marketing is a comprehensive online strategy aimed at reaching and engaging target
audiences through various digital channels. It encompasses a spectrum of tactics, including
search engine optimization (SEO), social media marketing, email campaigns, content creation,
and paid advertising. One of its main strengths lies in its measurability and real-time analytics,
allowing marketers to assess the effectiveness of their campaigns promptly. By leveraging the
vast reach of the internet and the prevalence of mobile devices, digital marketing facilitates
precise audience targeting, enabling businesses to connect with customers globally. Social media
platforms and search engines serve as pivotal channels, providing opportunities for brand
building, customer engagement, and lead generation. In an era where online presence is
paramount, digital marketing has become an indispensable tool for businesses seeking to
enhance visibility, connect with their audience, and drive measurable results.

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 CHAPTER-2

INDUSTRY AND COMPANY PROFILE:

Beverage Industry:

The beverage industry is a multifaceted and dynamic sector with a global economic impact. It
offers a diverse range of products, including carbonated soft drinks, fruit juices, bottled water,
coffee, tea, and alcoholic beverages. Consumer preferences and lifestyle changes continually
influence market dynamics, driving innovation and adaptation.

Key players, ranging from multinational corporations to local businesses, engage in fierce
competition. Strategic initiatives, such as acquisitions, product diversification, and marketing
campaigns, are common strategies to gain or maintain market share. This competitive landscape
extends beyond taste and quality to encompass branding, packaging, and sustainability practices.

Current trends in the beverage industry reflect a growing consumer demand for healthier options,
leading to the rise of functional beverages and reduced-sugar products. Sustainability is a key
concern, prompting companies to explore eco-friendly packaging and sourcing practices.
Digitalization and e-commerce are reshaping consumer interactions and purchasing patterns.

Navigating the regulatory landscape is a crucial aspect of the industry. Adherence to food safety
standards, labeling requirements, and ethical marketing practices is essential for building
consumer trust and ensuring product quality. The global impact of the beverage industry is
evident in international trade, which influences market trends, flavors, and cultural exchanges.

For companies like Frooti, understanding and responding to these industry dynamics is vital. The
success of a brand within the beverage sector hinges on its ability to adapt to changing consumer
preferences, meet regulatory standards, and differentiate itself in a competitive market.The
beverages market is expected to grow from USD 3.56 trillion in 2023 to USD 4.39 trillion by
2028 at a CAGR of 4.26% during the forecast period (2023-2028).

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Rising health consciousness and the growing prevalence of lifestyle diseases encouraged
consumers to choose healthy drinks. Furthermore, the market is witnessing an increased demand
for low-alcohol-by-volume beverages, specifically among millennials and baby boomers. For
instance, according to UN Comtrade statistics, the amount of non-alcoholic drinks imported to
Hungary peaked in 2022 at 174 million Euros from 154 million Euros in 2021. The sales of low-
alcohol drinks have been rising, with the availability of a broader product portfolio with
improved taste, aiding consumers to select products as per their preferences easily.

Furthermore, the increasing participation of individuals in professional sports, recreational

outdoor activities, and exercise and physical fitness is creating demand for dietary supplements,
such as energy drinks. Energy drinks are functional beverages that help increase energy and
enhance mental alertness and physical performance. Leading players are further focusing on
developing sugar-free drinks to cater to the needs of individuals with diabetes and other chronic
illnesses. .

Beverage Industry In India:

The Indian beverage industry, marked by its dynamic diversity, is currently on a robust growth
trajectory. Consumer preferences are notably shifting towards healthier and more innovative
choices, with a discernible surge in the demand for functional drinks, non-alcoholic alternatives,
and a growing emphasis on sustainability practices. In the fiercely competitive market, both local
and global players are actively vying for market share. Regulatory oversight from the Food
Safety and Standards Authority of India (FSSAI) is paramount, requiring companies to
ensure compliance for a strong market foothold.

The industry's growth is further fueled by a combination of factors, including a youthful

population, rapid urbanization, increasing health consciousness, and the expanding influence of
e-commerce. Despite these positive indicators, challenges persist, encompassing infrastructure
limitations, complexities in distribution channels, and the fluctuating costs of raw materials.
Navigating these challenges presents an ongoing task for industry players.

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However, within these challenges lie significant opportunities, particularly in tapping into the
diverse and evolving preferences of Indian consumers. The industry's potential for growth
remains untapped, offering room for innovation and strategic market positioning. As the
landscape continues to evolve, companies capable of adapting to these shifts stand to unlock new
avenues for success in the vibrant Indian beverage market.

Parle:

Parle Products has achieved numerous milestones, solidifying its position as a leader in the
Indian food industry. The company's commitment to quality and innovation has garnered several
accolades and recognitions over the years. One of its notable achievements is the enduring
success of Parle-G, which has consistently ranked among the top-selling biscuits in India,
earning it the title of the world's largest-selling biscuit brand by volume.

The company's market standing is exemplified by its extensive market share in the Indian biscuit
and confectionery segment. Parle Products has successfully navigated the competitive landscape,
establishing itself as a household name synonymous with trust and taste. Its diverse product
portfolio, ranging from affordable everyday biscuits like Parle-G to premium offerings, allows
the company to cater to a broad spectrum of consumers, contributing to its market resilience.

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In addition to its market dominance in India, Parle Products has made strategic forays into
international markets, exporting its products to various countries. The global success of Parle-G,
in particular, underscores the brand's universal appeal and cultural significance.

The company's ability to adapt to changing consumer preferences and market dynamics has
played a crucial role in maintaining its market standing. Parle Products has consistently invested
in research and development, introducing new products and flavors to stay relevant and meet the
evolving demands of consumers.

Furthermore, Parle's commitment to corporate social responsibility (CSR) initiatives has not only
contributed to its positive brand image but has also enhanced its standing as a socially
responsible and sustainable business entity. By engaging in projects related to education,
healthcare, and community development, Parle has demonstrated a commitment beyond business
success, contributing to the betterment of society.

In essence, Parle Products stands as a testament to the success achievable through a combination
of quality products, market innovation, and a commitment to social responsibility. Its
achievements and market standing reflect not only its historical significance but also its ongoing
relevance and impact in the dynamic landscape of the food industry.

History of Parle Products:

His story began in 1928. Mr. Mohanlal Dayal started a company called Parle Products to
make orange candy. At that time India was under British rule and biscuits were the most
imported and expensive food consumed only by the elite classes. Mohanlal spotted this
problem and saw it as an opportunity and in 1939 started making biscuits at affordable
prices for Indians. He named the biscuit Parle Gluco.

After independence, Parle Gluco got heavy demand due to the swadeshi movement. The
biscuit became popular with the public.

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During the 60s a lot of competitors came into the Indian market with the concept of
selling glucose biscuits. This causes heavy pressure on Parle Glucose. People got
confused by similar brand names, and most people would ask shopkeepers for glucose
biscuits, which decreased the demand for Parle biscuits.

To avoid this confusion, Parle-Gluco heavily invested in its brand. Adopted a new
packaging by adding its yellowish wrapping with a plump little girl, and changed its
brand name from Parle- Gluco to Parle-G the “G” stands for glucose but later its stands
for Genius. This strategy worked so well and created a separate position for Parle-G in
the market.

In 2013, Parle-G was the first FMCG brand to cross 5000 cr. Fast forward to today Parle-
G made billions in revenue and is the market leader worldwide by surpassing the brands
like Britannia and Oreo.

Parle Products:

Parle-g

20-20 Cookies

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 Monaco

Hide and Seek

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Parle Agro:

Parle Products Pvt Ltd based in Mumbai, India has been India's largest manufacturer of biscuits
and confectionery, for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and
a host of other very popular brands. Its reach spans even to the remotest villages of India. Many
of the Parle products - biscuits or confectioneries, are market leaders in their category and have
won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market
and a 15% share of the total confectionery market in India, Parle has grown to become a multi-
million dollar company. Parle Agro is a food and beverage company based in Mumbai, India.

Parle Agro - a trusted name in the beverage industry for agro based drinks. Parle Agro is a
leading Indian Beverage Company, the only Indian transnational giant with the past experience
of having successfully launched leading soft drink brands like 'Frooti, Appy Classic, Appy- Fizz,
Bailley Packaged Drinking Water & Confectionery brands like Mintrox and Buttercup'. Parle
Agro strength is our people who have worked towards making our presence felt throughout the
country and all over the world through a strong Mumbai see network and well-developed strong
infrastructure. Parle Agro has its factories located in Silvassa, Patalganga, Bhopal, Chennai,
Ghaziabad and Hyderabad. At Parle Agro, success is a habit; where greater heights are achieved
through consumer insight, sound business practices, marketing and sales innovation, with the
focus on the consumer. 'Thinking consumer, Tasting success, Always' - that is what Parle Agro is
all about.

The group split into three different companies – Parle Agro, Parle Bisleri and Parle Products.
Currently, all three are separate companies with separate ownership and management. They also
have different products manufactured under them. All three companies continue to use the family
trademark name – ‘Parle’ under which the current companies are named.

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Parle Agro commenced operations in 1984. Starting with only beverages and diversifying to
include bottled water in 1993 and confectionery in 2007. Frooti was the first product that was
rolled out of Parle Agro in 1985. It went on to become India’s favourite mango drink. It still has
a leading market share.

Parle Agro is an Indian company in the beverages industry and has brands like Frooti, consistent
winner of India's fruit beverage brand, Appy, Appy Fizz and packaged drinking water, Bailley. A
pioneer in the Indian industry, Parle Agro is associated with many firsts. They were the first to
introduce fruit drinks in tetra packaging, first to introduce apple nectar and the first to introduce
fruit drinks in PET bottles

MISSION

“We will be the leaders in our business by – maintaining high quality, introducing new and
innovative products, reaching every part of India, remaining customer-centric, constantly
upgrading our knowledge and skills”. “To provide consumers superior, wholesome agro based
food and drink bands through which Parle can build a profitable; growth oriented organization.”

Objectives:

● To build successful channels relationships (vendor to partner).

● To assess the critical success factors when selling through distributors.

● To outline terms and conditions for establishing partnerships.

● To integrate sales and marketing objectives.

Quality Assurance:

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All the products of Parle Agro Pvt. Ltd. are manufactured under the most hygienic conditions.
Great care is exercised in the selection & quality control of raw materials, packaging materials.
Rigid quality standards are ensured at every stage of the manufacturing process. Every batch of
drink, packaged drinking water and confectioneries are thoroughly checked by quality experts
using the most modern equipment.

History Of Parle Agro:

Parle Agro is an offshoot of Parle Products, which was founded in 1929 in British India. It was
owned by the Chauhan family of vile parle, Mumbai. The original Parle company was split into
three separate companies owned by the different factions of the original Chauhan family:

Parle Products, led by Vijay, Sharad and Raj Chauhan (owner of the brands Parle-G, Melody,
Mango Bite, Poppins, Kismi Toffee Bar, Monaco and Krack Jack)

Parle Agro, led by Prakash Chauhan and his daughters (owner of the brands such as Frooti
andAppy fizz)

Parle bisleri, led by Ramesh Chauhan

All three companies continue to use the family trademark name "Parle".

Parle Agro commenced operations in 1984. It started with beverages, and later diversified into
bottled water (1993), plastic packaging (1996) and confectionery (2007).Frooti, the first product
rolled out of Parle Agro in 1985, became the largest selling in India.

The original Parle group was amicably segregated into three non-competing businesses. But a
dispute over the use of the "Parle" brand arose, when Parle Agro diversified into the
confectionery business, thus becoming a competitor to Parle Products. In February 2008, Parle
Products sued Parle Agro for using the brand Parle for competing confectionery products. Later,
Parle Agro launched its confectionery products under a new design which did not include the
Parle brand name. In 2009, the Bombay High Court ruled that Parle Agro can sell its
confectionery brands under the brand name Parle or Parle Confi on condition that it clearly

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specifies that its products belong to a separate company, which has no relationship with Parle
Products.

BOD of Parle Agro:

Prakash Chauhan, Founder

Schauna Chauhan, CEO

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 Nadia Chauhan, JMD and CMO

Alisha Chauhan, Director

Products Offered By Parle Agro:

Frooti

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Appy Fizz

Smoodh

Bailey

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Frio

B Fizz

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 Frooti

Company Profile

Founder : Prakash Jayantilal Chauhan

Company Type : Private
Parent company : Parle Products
Tag-line : "Mango Frooti, Fresh and Juicy"
Revenue : ₹8,500 crore (US$1.14 billion) (2022-23)
Sector : domestic beverage segment
Customer Care No. : 022-67130300

Frooti, an exquisite creation of Parle Agro Private Limited, is an emblematic presence in the
Indian beverage industry. Parle Agro, a distinguished entity, has seamlessly woven Frooti into
the tapestry of refreshment, positioning it as a flagship product synonymous with the essence of
ripe mangoes.

Frooti's uniqueness lies in its meticulous production process, transforming succulent mangoes
into a concentrated elixir. The blend of mango pulp, sugar, and water undergoes stringent quality
checks, resulting in a consistently delightful taste. The iconic rectangular tetra pack, a hallmark
of Frooti, serves both utilitarian and aesthetic purposes, encapsulating elegance and brand
identity.

Achieving resonance in the Indian market, Frooti emerges as the preferred choice, especially
during the sweltering summer months. Diversification through various packaging sizes and
limited editions showcases Frooti's adaptability and innovation, setting it apart in the competitive
landscape.

Frooti's marketing strategy exudes vibrancy and youthfulness, marked by engaging campaigns
and a robust social media presence. This approach not only sustains a dynamic dialogue with the
audience but also reinforces Frooti's unique position in the hearts of consumers.

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In response to evolving consumer preferences and environmental concerns, Frooti has adjusted
its formulation and packaging practices, aligning with responsible business trends. The reduction
in sugar content and incorporation of natural ingredients showcase a commitment to health-
conscious consumers and sustainability.

Frooti's achievements are evident in its resilience in the face of market dynamics. Navigating
trends and maintaining a distinct position relative to competitors is a testament to Frooti's
enduring appeal and strategic acumen.

Beyond tangible attributes, Frooti has attained a unique place in the hearts of consumers,
invoking nostalgia and contributing significantly to brand loyalty. Its role in evoking fond
memories sets it apart as more than a beverage; it's a cherished part of cultural experiences.

Parle Agro's commitment goes beyond the commercial realm, evident in its Corporate Social
Responsibility (CSR) initiatives. Frooti becomes a conduit for community welfare and
environmental sustainability, aligning with broader societal goals.

As Frooti looks to the future, the report provides a forward-looking perspective, offering
projections and anticipated trends in the ever-evolving beverage market. This exploration not
only captures Frooti's essence but also identifies its uniqueness, achievements, and the indelible
mark it has left on the Indian beverage industry.

Frooti is widely consumed and recognized as one of the most popular mango juice products in
India. It is the most prominent mango drink in India. The success of Frooti has allowed for brand
extensions and the introduction of different variants, sizes, and packaging innovations,
showcasing adaptability to market trends.

History of Frooti:

Frooti is a brand which was launched in 1985 by Parle Agro India Private Limited. The owner-
founder of Parle Agro, Chauhan Family thinks to provide the Indian people with such a soft
drink which will reign in the heart of all people despite kids and adults for generations. Its logo
has been changed multiple times along with varied engineering of PET bottles and rectangular

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packs for making it more appealing to the people of different ages. It tries to improvise its
outlook according to the period but guaranteed to provide the same taste and quality every time.

The brand has extended its presence in other countries too like UAE, USA, Zambia, Japan,
Ghana, Australia, New Zealand, Singapore, Thailand, Malaysia, and the Maldives and so on. In
all these countries, Frooti is exported from India. But Parle Agro has made a separate set up for
this brand in Nepal. Frooti is produced in that country by Parle Agro Nepal Private Limited.

Frooti’s Tagline:

"Mango Frooti, Fresh and Juicy"

Changes in tagline over the years:

"Mango Frooti, Fresh and Juicy” has remained the base tagline since the brand
launch. In between, the brand has used new taglines such as:

‘Frooti- just like that’

‘fresh and juicy! What a beauty! Mango Frooti!’

‘Juice up your life’

Accepting that Frooti would perhaps always be identified as ‘Fresh and juicy’,
Frooti packs currently incorporate the decades- old tagline, with a minor change
saying, “Fresh ‘N’ Juicy Mango”. Even the ad plays the jingle towards the end. But
Frooti’s brand ambassador is based around the theme of ‘Why grow up’.

Frooti’s Logo:

27
Old logo

New logo

28
Frooti’s Headquarters:

MUMBAI

Headquartered in Mumbai, with over 5500+ employees, Parle Agro is

the largest Indian beverage company. Our strength lies in establishing
new categories, building brands and capturing market share within those
categories.

Frooti’s Marketing Strategies:

In 1985, Indian people were not so familiar with the cold drinks because they are made from
artificial preservatives and flavors. When Parle Agro had decided to enter the Fruit Beverage
entity in 1985, it had chosen Mango. It is because; the chairman of Parle Agro, Prakash Chauhan
reveals that he was concerned about the weakness of Indian People on Mango. His challenge was
29
to produce such a natural mango drink which will satiate the cravings of Indian consumers
throughout the year. Thus, to meet the monetary demand, the company had collaborated with
DaCunha Communications for the birth of Frooti.

The tagline “Mango Frooti, Fresh and Juicy” is, of course, a hit till date. But according to the
chairman of DaCunha Communications, Sylvester da Cunha, the credit of the hit and popularity
of Frooti totally goes to the package. Before choosing any package for the launching of this
special natural drink, they have a look at the package of other beverages. At that time, the glass
bottle is used and that too has to be returned to the shop after consuming the drink. So, they
decided to choose such a pack which will bring revolution. TetraPack is such a package system
which is completely unknown in this sub-continent. It can be taken to any place so easily and
there is no worry about returning the glass bottle.

The company has considered the kids as its target audiences. Thus, they focused on providing
them the drinks in such a pack and facility which can be consumed on the way. Gradually, they
launched the local gimmick in which a straw can be easily punched for the consumption of the
contents while walking or rushing for bus or train.

To give a cool outlook to its package, Yo Frooti pack had been designed. It is especially for the
youngsters and teenagers who always remain rushing for somewhere. In this pack, the Pull-back
Strip can expose the mouth of Tetra Pack, which can be closed afterward.

For the mainstream, Jessica walsh, partner at sagmeister and walsh and creative director of the
campaign choose to do stop motion style animation for the television commercial which had to
be different from what Frooti had done before and what its competition does now. They create a
miniature world using tine-scaled models of vehicles, people and plant life, only the Frooti was
depicted as heroic figure in the ad campaigns. Music for the ad is given by the composer Amit
Trivedi and lyricist Amitabh Bhattacharya. Shah Rukh Khan was choosen as the brand
ambassador, it was first time Frooti included a celebrity as a part of promotional strategy.
sagmeister and walsh used games and other digital media strategies for promotion.

Frooti's Packaging Variety:

30
Ttra Packs

Glass Bottles

Pet Bottles

31
Frooti’s Brand Ambassadors:

Ram Charan Alia Bhatt

Frooti’s competitors:

Maaza: Maaza is a Coca-Cola fruit drink brand marketed in India and Bangladesh Mango
drinks currently account for 90% of the fruit juice market in India. Maaza currently dominates
the fruit drink category and competes with Pepsi's Slice brand of mango drink and Frooti,
manufactured by Parle Agro.

Advantages of Maaza over Frooti:

● Thicker Texture: Maaza is known for its thicker and pulpy texture.

32
 ● Rich Mango Flavor: Maaza is often praised for its rich mango flavor.

● Unique Branding: Maaza may have unique packaging and branding that appeals to some

consumers.

● Ingredients and Brand Loyalty: Preferences for ingredients and brand loyalty can

influence the choice of Maaza over Frooti.

Slice: Slice was launched in India in 1993 as a mango flavored drink and quickly went on to
become a leading player in the category. In India, 'Slice Mango' is promoted by Bollywood
actress Katrina Kaif.

Advantages of Slice over Frooti:

● Premium Branding: Slice is positioned as a premium mango drink.

● Distinct Mango Variety: Slice may use Alphonso mango, known for its premium and

unique flavor.

● Smooth Texture: Slice offers a smooth and refreshing texture.

● Focused Flavor: Slice emphasizes a concentrated mango flavor.

● Packaging Appeal: Slice has packaging that contributes to its perceived premium

quality.

33
Tropicana: Tropicana Brands is an American fruit-based beverage company. It was founded in
1947 by Anthony T. Rossi in Bradenton, Florida. Between 1998 and 2021 it was a subsidiary of
PepsiCo. In August 2021, 61% of Tropicana was sold along with the rest of PepsiCo's juice
brand portfolio for $3.3 billion to PAI Partners. PepsiCo retained the remaining 39% of the
company’s ownership.

Advantages of Tropicana over Frooti:

● 100% Fruit Juice: Tropicana is often marketed as containing 100% fruit juice without

added sugars or artificial preservatives, appealing to health-conscious consumers.

● Wide Range of Flavors: Tropicana offers a diverse range of fruit juice flavors beyond

mango, providing options for consumers with different taste preferences.

● Global Brand Recognition: Tropicana is a globally recognized brand known for its

commitment to quality and consistent taste across various markets.

● Nutrient Enrichment: Some Tropicana juices may be enriched with added vitamins and

minerals, providing additional nutritional benefits.

● Health Focus: Tropicana may emphasize the health benefits of consuming fruit juices,

catering to consumers looking for nutritious beverage options.

Health Considerations of Frooti Consumption:

● High Sugar Content: Frooti, like many fruit drinks, can contain a significant amount of

added sugars. Excessive sugar consumption is associated with various health issues,
including obesity, type 2 diabetes, and dental problems.

34
 ● Artificial Additives: Some people may be sensitive or allergic to certain additives or

preservatives used in packaged beverages. It's essential to check the ingredient list for any
substances to which you may be sensitive.

● Calorie Intake: Regular consumption of high-calorie beverages, especially those with

added sugars, can contribute to an unhealthy diet and weight gain.

● Dental Health: Sugary drinks can contribute to tooth decay and cavities, especially if

consumed frequently and proper oral hygiene is not maintained.

● Nutrient Deficiency: Depending on the overall diet, relying on sugary beverages like

Frooti for hydration may contribute to a lack of essential nutrients that the body needs
from a balanced diet.

SWOT Analysis of Frooti:

SWOT analysis is a strategic planning tool utilized by organizations to gain insights into their
internal and external factors. It offers a structured approach to evaluating an entity's Strengths,
Weaknesses, Opportunities, and Threats. This comprehensive assessment serves as a foundation
for strategic decision-making and planning for the future. Internally, organizations identify their
strengths, such as a strong brand or skilled workforce, and weaknesses, such as outdated
technology or inefficient processes. Externally, opportunities might arise from emerging trends
or technological advancements, while threats could stem from economic downturns or increased
competition.

The SWOT matrix visually represents these factors in four quadrants, creating a snapshot of the
organization's strategic landscape. This matrix becomes a crucial reference point for strategy
formulation. Organizations leverage their strengths to capitalize on opportunities, address
weaknesses to avoid potential threats, and develop comprehensive strategies that align with their
overall goals. The dynamic nature of the business environment necessitates continuous

35
monitoring and updates to the SWOT analysis to ensure that strategies remain relevant in the
face of evolving internal and external dynamics.

1. Strengths of Frooti

Strengths are described as what every enterprise performs best for its range of activities that can
provide its competitors with the upper hand.

● Innovative USP of an ‘on-go drink: Frooti generated the magic by keeping the drink

affordable and readily available to anybody in addition to selling mango-like juice.

● Good imagination- Frooti has always been a product of branded success since its start.

The company designed the name and was suitable for the drink’s taste. The drink has
always been young and vigorous.

● Packaging -Frooti owes both its flavour and taste to its success. The first drink was

marketed in tetra packs and was readily carried by individuals, while coordination was
also much less complex during delivery.

● Parle’s Associate, Indians have always been very strongly related to Parle Brand and

have been well accepted with all its items. It has a very desired image due to Parle in
comparison to Maaza and Slice, its competitors.

● Parle has an incredibly good network of distributions. It penetrates successfully into both

the rural and urban markets

● As a brand, Frooti was always inventive to adapt quickly to the market. It was India’s

first mango beverage, for example. It was also the first one on the non-carbonated soft
drink (NCSD) market to debut a tetra pack and a pet bottle.

36
 ● Frooti has been a mango fruit juice synonym for years, Parle went with Appy Fizz to

create an apple juice and eventually a grape-fruit juice rather than create new tastes at
Frooti. Parle understands that introducing a new flavour under Frooti affects its
domination of the fruit juice industry in Mango. Therefore, Parle restricted the extent of
the Brand extension, but Parle did not leave the same undeveloped.

2. Weaknesses of Frooti

Weaknesses are indicated for areas in which an improvement of the company or brand is
required. Let us view some of Frooti’s shortcomings-

● Too much concentration on one flavour, while rivals have tried different varieties of their

mango-based beverages such as pineapple or lemon, it has always been linked primarily
to mangos and Frooti Fizz is the only solution that has been found.

● Failure to comply with the rules: It has been drawn into a big controversy since food

regulators have concluded that substantial non-compliance with food safety requirements
exists. This has caused much bad brand media advertising and tarnished its reputation.

● Failed versions – Though Parle tried to create Frooti Fizz as an alternative and even tried

short spells with pineapple, they were all significant failures. Sales have begun to
stagnate nevertheless and the brand has begun to lose sight.

● Frooti is that although Vitamin A is high, it is not regarded as a healthy drink. It is a drink

for children. As indicated before, though, Frooti tries to portray itself as a refreshing
drink.

37
 ● With increasing awareness of stop using single-use plastic, Frooti will need to work on its

research and development and produce some alternative packaging.

3. Opportunities of Frooti:

Opportunities relate to the environmental channels surrounding the company that it may leverage
to boost its profits. Some possibilities include:

● Increasing health concerns: individuals are very aware of their health now with increased

information available via the Internet. This gives the category fruit juice an enormous
potential for beverages. Carbonated beverages are not seen with much enthusiasm
nowadays. The market for soft drinks has created a void that allowed markets for fruit
juice to increase

● Hygiene issues: Hygiene concerns nowadays are becoming increasingly widespread in

people who are worried about food and waterborne infections. So, they prefer to have
hygienically bought juices than freshly cooked ones since they are not sure of the quality
of the water they are using. This is another option for fruit drinks based on nectar such as
Frooti.

● The rise of retail locations is no longer cumbersome for the purchase of fruit drinks.

Thus, fruit juices are ubiquitous now and are often used for both breakfast and snacks
between meals. This usual conduct might be exploited by juice producers

● Frooti has sought to reinvent itself over the last several years as a refreshment drink, but

it has a strong chance to project itself as a healthy drink. With the rising demand for
packaged items, Indian society is more urban. Frooti is also planning to grow. Frooti
should seize this chance.

38
 ● The majority population (55%) of the country comes under the target segment of the

company.

● There is a huge untapped market in other flavours, Frooti can enter new flavours and

raise its growth and market share.

4. Threats of Frooti

Threats are environmental elements that might adversely affect business growth.

● Competition: the juice sector is now one of the most competitive categories on the

market. Frooti has no dearth of competitors from aerated drinks to nutritious juices. The
major competitors are Tropicana, Real, Maaza, and Slice.

● The promotional schemes and activities done by its competitors are a major threat to the

company.

● There is a huge unorganized market that is a major competition for the company as

people prefer getting fresh juices over a packaged item.

● Frooti only dwells with mango flavour and does not have any other product choice,

consumers prefer assorted flavours.

39
 ● They also have legit competition from global giants like Tropicana which is growing at

20 per cent p.a.

CHAPTER-3

RESEARCH METHODOLOGY

Title of the study:

“A Study on Customer Awareness about Frooti”

Objectives of the study:

● To know the customer's review of the Frooti.

40
 ● To study the result of the promotion strategy of Frooti.

● To determine if there is any relation between consumers' age group who likes frooti and

price level of frooti.

● to know the satisfaction level of customers about prices of frooti

● To know the improvement of advertising and campaigns of frooti in the market.

Data collection method:

A. Primary Data: Survey method using Questionnaire.

B. Secondary Data: Literature regarding beverages published in various
journals and websites.

Sampling Method:

Simple random sampling

Sample Size:

Meaning of survey:

To take a general or comprehensive view of or appraise, as a situation, area of study, etc. to view
in detail, especially to inspect, examine, or appraise formally or officially in order to ascertain
condition, value, etc. to conduct a survey of or among: to survey TV viewers.

Definition of survey:

An activity in which many people are asked a question or a series of questions in order to gather
information about what most people do or think about something.

Types of survey

41
Online surveys: One of the most popular types is an online survey.

● Paper surveys: As the name suggests, this survey uses the traditional paper and pencil
approach.

● Telephonic Surveys: Researchers conduct these over telephones.

● One-to-One interviews

● Cross-sectional studies.

Advantages of survey

● Relatively easy to administer.

● Can be developed in less time (compared to other data-collection methods)

● Cost-effective, but cost depends on survey mode.

● Can be administered remotely via online, mobile devices, mail, email, kiosk, or telephone.

● Conducted remotely can reduce or prevent geographical dependence.

Limitation of survey

● Inflexible Design. The survey that was used by the researcher from the very beginning, as
well as the method of administering it, cannot be changed all throughout the process of
data gathering.

● Not Ideal for Controversial Issues.

● Possible Inappropriateness of Questions.

Features of survey

● Expert template design

42
● Survey logic

● Flexible look and feel

● Piping

● Randomisation

● Data analysis

● Website integration

● Auto save

43
 Chapter-4

DATA ANALYSIS AND INTERPRETATION

This table shows the gender of the respondents.

Question 1. Gender

a. Male
b. Female
c. prefer not to say

Table 4.1

Gender No of Percentage
respondents

Male 44 47.3%

Female 48 51.6%

Prefer not to say 1 1.1%

Total 93 100%

Analysis

The above table is showing the respondents according to their gender. From table 4.1 we can get
to know that 47.3% of the respondents are males, 48 members who are females and 1 person
who would not prefer to say their gender.

44
Graph 4.1

Interpretation: from the above graph we can interpret that 51.6% of the respondents are
females, 47.3% respondents are males and 1.1% people prefer not to say their gender.

This table shows the age of the respondents

Question 2: Age

a. below 25 years
b. 25-40 years
c. 40-55 years
d. 55 and above

Table 4.2

Age group No of respondents Percentage

Below 25 years 58 61.6%

25-40 23 24.2%

40-55 6 6.3%

55 and above 8 8.4%

45
 Total 95 100%

Graph 4.2

Interpretation: from the above graph we can interpret that most of the respondents are below
the age of 25 which is 61.1%. 24.2% of the respondents are in the age group of 25-40, 8.4% of
the respondents come under the age group of 55 and above years and the rest come under the age
group of 40-55.

This table shows the occupation of the respondents.

Question 3: Occupation

a. private sector employee

b. public sector employee
c. student
d. self-employed

46
Table 4.3

Occupation No of respondents Percentage

Private sector employee 15 16%

Public sector employee 8 8.5%

Student 56 59.6%

Self-employed 15 16%

Total 94 100%

Analysis

From the above table we can interpret that 56 respondents are students, 15 respondents work in
the private sector, 8 respondents work in the public sector and 15 respondents are self-employed.

Graph 4.3

47
Interpretation: from the above graph we can interpret that 59.6% of the respondents are
students, 16% of the respondents are private sector employee, 16% are self employed and 8.5%
of the respondents are public sector employee.

This table shows the number of respondents who prefer different juices instead of water

Question 4: What would you prefer when you are thirsty (other than water)

Table 4.4

Juices No of respondents Percentage

Soft drinks 15 15.8%

Fruit juices 44 46.3%

Lemonade 18 18.9%

Energy drinks 12 12.6%

Others 6 6.3%

Total 95 100%

Analysis

The above table shows the type of drink the respondents prefer other than water. 44 respondents
prefer fruit juice, 18 respondents prefer lemonade, 15 respondents prefer soft drinks, 12 members
prefer energy drinks and 6 respondents prefer other beverages.

48
Graph 4.4

Interpretation: from the above graph we can interpret that majority of the respondents prefer
fruit juice which is 46.3%, 18.9% prefer lemonade, 15.8% prefer soft drinks, 12.6% prefer
energy drinks and 6.3% respondents prefer other beverages.

This table shows preference of the type of packaging of the respondents

Question 5: What type of packaging do you prefer?

a. Glass
b. Tetra packs
c. Pet bottles
d. doesn’t matter

Table 4.5

Packaging No of respondents percentage

Glass 36 37.9%

Tetra packs 16 16.8%

49
 pet bottles 18 18.9%

doesn't matter 25 26.3%

Analysis

From the above table we can say that 36 respondents prefer glass bottles, 16 respondents prefer
tetra packs, 18 respondents prefer pet bottles and for 25 of the respondents it does not matter .

Graph 4.5

Interpretation: From the above graph we can interpret that 37.9% of the respondents prefer the
glass bottles packaging, 26.3% respondents do not particularly prefer any packing, 18.9%
respondents prefer the pet bottles and 16.8% respondents prefer tetra packs.

This tables shows brand preference of the respondents.

Question 6: which brand do you prefer?

Table 4.6
50
 Brand No of respondents Percentage

Frooti 29 30.5%

Real juice 20 21.1%

Maaza 15 15.8%

Slice 20 21.1%

Others 11 11.6%

Total 95 100%

Analysis

From the above table we came to an analysis that 29 respondents out of 95 prefer frooti, 20
prefer real juice, 15 prefer Maaza, 20 prefer slice and 11 prefer other brands.

Graph 4.6

Interpretation: from the above graph we can interpret that 30.5% respondents prefer frooti,
21.1% respondents prefer real juice, 21.1% respondents prefer slice, 15.8% respondents prefer
Maaza and 11.6% prefer other brands.

51
This table shows how often the respondents drink frooti

Question 7: How often do you consume frooti in a week?

a. Once
b. More than Once
c. Occasionally
d. Never

Table 4.7

Once 28

More than once 19

Occasionally 33

Never 16

Analysis From the above table we can analyze that 28 respondents consume frooti once a week,
19 respondents consume frooti more than once, 33 respondents consume occasionally and 16
respondents have never consumed frooti.

Graph 4.7

52
Interpretation: from the above graph we can interpret that 34.4% respondents consume frooti
occasionally, 29.2% respondents consume frooti once a week, 1.8% respondents consume frooti
more than once in a week, and 16.7% of the respondents have never consumed frooti.

This table shows the availability of frooti near their residence.

Question 8: Is frooti available near your residence.

a. Yes
b. No

Table 4.8

Yes 85 88.5%

No 11 11.5%

Total 96 100%

Analysis

53
From the above table we can analyze that 85 of the respondents have frooti near their residence
and 11 respondents do not.

Graph 4.8

Interpretation: from the above graph we can interpret that 88.5% of the respondents have frooti
near their residence and 11.5% of the respondents do not.

This table shows awareness of people on whether or not frooti is a nutritional drinks or not.

Question 9: Frooti is a nutritional drink

a. strongly agree
b. agree
c. neutral
d. disagree
e. strongly disagree

Table 4.9

54
 Response No of respondents Percentage

Strongly agree 5 5.2%

Agree 20 20.8%

Neutral 42 43.8%

Disagree 16 16.7%

Strongly disagree 13 13.5%

Total 96 100%

Analysis

From the above table we can analyze that 5 out of the 96 respondents strongly agree that frooti is
a nutritional drink, 20 of the respondents agree that frooti is a nutritional drink, 42 of the
respondents neither believe that it nutritional or not, 16 of the respondents disagree that frooti is
a nutritional drink, 13 of the respondents strongly disagree that frooti is a nutritional drink.

Graph 4.9

Interpretation: from the above graph we can interpret that out of 96 respondents 43.8% neither
believe nor deny that frooti si nutritional drink, 20.8% of the respondents agree that frooti is a

55
nutritional drink, 5.2% of the respondents strongly agree that frooti is a nutritional drink, 16.7%
of the respondents disagree that frooti is a nutritional drink and 13.5% of respondents strongly
disagree that frooti is a nutritional drink.

This table shows where the respondents prefer to buy frooti from.

Question 10: where do you usually buy frooti?

a. Retail store
b. General store
c. Supermarkets
d. Mall
e. Online order
f. Never buy

Table 4.10

Retail store 30 31.3%

General store 40 41.7%

Super markets 11 11.5%

Mall 4 4.2%

Online order 0 0

Nerver buy 11 11.5%

Total 96 100%

Analysis

56
From the above table we can analyze that out of 6 respondents 30 of them buy frooti from retail
stores, 40 of them buy frooti from general stores, 11 of them buy frooti from supermarkets, 4 of
them buy frooti from malls, none of the respondents buy frooti online and 11 of them do not
consume frooti.

Graph 4.10

Interpretation: from the above graph we can interpret that 41.7% of the respondents usually
buy frooti from general store, 31.3% buy frooti from retail store, 11.5% respondents buy frooti
from supermarket, 4.2 respondents buy frooti from malls and 11.5 % of the respondents do not
buy or consume frooti.

This table shows the public awareness about the frooti advertisement

Question 11: Have you ever watched any frooti advertisements?

a. yes b.No

Table 4.11

57
 Yes 79 82.3%

No 17 17.7%

Total 96 100%

Analysis: from the above table we can analyze that 79 respondents out of 96 have watched the
frooti advertisement and 17 respondents have not watched the frooti advertisements.

Graph 4.11

Interpretation: from the above graph we can interpret that 2.3% of the respondents have
watched the frooti advertisement and remaining 17.7% of the respondents have not watched the
frooti advertisement.

This table shows public awareness whether frooti is made of real mangoes or not

Question 12: Do you think frooti is made out of real mangoes or is it a flavored drink

Table 4.12

58
 Yes 42 43.8%

No 12 12.5%

Can’t say 42 43.8%

Total 96 100%

Analysis

From the above table we can analyze that 42 respondents out of 96 believe that frooti is made
out of real mangoes , 12 respondents believe that frooti is a flavored drink and 42 respondents
are not sure if frooti is made out of real mangoes or if it is a flavored drink.

Graph 4.12

Interpretation: from the above graph we can interpret that 43.8% of the respondents believe
that frooti is made out of real mangoes, 12.5% of the respondents believe that frooti is a flavored
drink and the remaining 43.8% of the respondents are not sure if frooti is made out of real
mangoes or it is a flavored drink.

this table shows what frame did the respondents guessed

59
Question 13: In which frame did the respondents guessed the Frooti ad

Table 13

Frame No of respondents

1 0

2 5

3 8

4 6

5 6

6 3

7 3

8 4

9 3

10 3

11 3

12 9

Total 53

Analysis

From the above table we can analyse that none of the respondents had guessed the ad in the first
frame, 5 of them guessed at 2nd frame, 8 of them at 3rd, 6 of them at 4th, 6 of them at 5th, 3 of
them 6th, 3 of them at 7th, 4 of them in the 8th, 3 of them in the 9th, 3 of them 10th, 3 of them
11, 9 of them in the 12.

Graph 13:

60
Interpretation:

In the survey, participants were asked to identify an advertisement across multiple frames. None
recognized it in the first frame, but identification gradually increased. Five guessed by the second
frame, eight by the third, and six each by the fourth and fifth frames. From the sixth to the
eleventh frames, three participants correctly guessed in each. The twelfth frame had the highest
success, with nine participants making accurate guesses. This data highlights the evolving pattern
of recognition throughout the sequence.

CHAPTER – 5
61
 FINDINGS OF THE STUDY:

1. .Frooti is the most preferred brand

2. Frooti’s biggest competitors are Real juice, Maaza and slice
3. The majority of respondents have confirmed that Frooti is available near their
residence.
4. The majority of respondents have confirmed that they have watched Frooti
advertisements.
5. The survey reveals the level of favorability towards Frooti's advertisements among
respondents.
6. Most of the respondents prefer frooti for its taste

Chapter-6
62
 RECOMMENDATION AND SUGGESTIONS

1. Suggest making Frooti without preservatives for a healthier option, as per survey
feedback.
2. Introducing an exciting new flavor could add a refreshing twist to the Frooti lineup
3. Increasing availability could make Frooti more accessible to a wider audience.
4. Reducing the use of chemicals can enhance Frooti's appeal by offering a cleaner
and more natural option.
5. Consider reducing the sugar content in Frooti to meet the growing demand for
lower-sugar options and attract health-conscious consumers.

Chapter-7

63
 Conclusion
The study delves into the nuanced dimensions of consumer attitudes and behaviors concerning
Frooti, a widely consumed fruit beverage. The demographic snapshot of respondents paints a
picture of a predominantly female audience (51.6%), with a youthful demographic, as over 61%
fall below the age of 25. Particularly noteworthy is the significant representation of students
(59.6%), hinting at Frooti's popularity within this demographic. Accessibility to Frooti is
widespread, with 88.5% of respondents having convenient access near their residences.

Regarding beverage preferences, respondents leaned towards fruit juices (46.3%), followed by a
preference for lemonade (18.9%), soft drinks (15.8%), and energy drinks (12.6%). Packaging
preferences leaned towards glass bottles (37.9%), and a substantial proportion expressed
indifference to packaging type (26.3%). Frooti emerges as the preferred brand (30.5%), followed
by Real Juice (21.1%), Slice (21.1%), and Maaza (15.8%).

Exploring consumption habits, a significant portion of respondents reported occasional Frooti

consumption (34.4%), while 29.2% consume it once a week. The study unveiled diverse
perceptions regarding Frooti's nutritional value, with 43.8% remaining neutral, and 20.8%
asserting its nutritional merits. Advertisement awareness is notably high, with 82.3% of
respondents having watched Frooti advertisements.

Perceptions regarding Frooti's composition revealed a divided sentiment, as 43.8% believed it is

made from real mangoes, 12.5% considered it a flavored drink, and 43.8% remained unsure. In
conclusion, the study provides a nuanced understanding of the Frooti consumer landscape,
offering insights for refining marketing strategies to align with the preferences of its diverse
consumer base. While Frooti enjoys a strong market presence, especially among the youth,
opportunities for clarifying product composition emerge from the findings.

Chapter-8

64
 Bibliography

For completing this project, We have taken help from various sources and one of them is

Internet. The name of various sites from where we have collected information and data
are as follows.

1. PARLE AGRO | Home page

2. Wikipedia
3. ChatGPT
4. Market Research Company - Mordor Intelligence™

65
 ANNEXTURES

QUESTIONNAIRE
Sri Sapthagiri College, Tumkur
Dear sir/ mam,

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We are conducting a survey to study the “Effectiveness of Advertisement of ‘FROOTI’ In Tumkur City” as a
part of our academic plan. Kindly fill the questionnaire below and thank you for your precious time. your
response will be used solely for research purposes and will be kept confidential.

We express our gratitude for your very valuable time, interest and response.

Thank you

1. Name:_____________________________

2. Gender:
a. Male ()
b. Female ( )
c. Other ( )

3. Age
a. Below 25 years ()
b. 25-40 years ()
c. 40-55 years ()
d. 55 and above ()

4. Occupation
a. Private sector employee ()
b. Public sector employee ()
c. Student ()
d. Self-employee ()

5. What would you prefer when you are thirsty (other than water)
a. Soft drinks ()
b. Fruit juices ()
c. Lemonade ()
d. Energy drinks ( )
e. Others ()

6. What taste or flavour do you like in juices?

a. Mango ( )
b. Orange ( )
c. Lemon ( )
d. Others ( )

7. What type of packaging do you prefer?

a. Glass ()
b. Tetra packs ()
c. Pet bottles ()
d. Doesn’t matter ( )

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8. Which brand of fruit juices do you prefer (Rate according to your preference in numeric)?
a. Frooti ()
b. Real juice ()
c. Maaza ()
d. Slice ()
e. Others ()

9. How often do you consume Frooti in a week?

a. Once ()
b. More than once ( )
c. Occasionally ()
d. Never consume ( )

10. Is Frooti available near your residence?

a. Yes ()
b. No ()

11. Do you prefer Frooti during parties and outings?

a. Yes ()
b. No ()
c. Other drinks ()

12. Frooti is a nutritional drink.

a. Strongly agree ()
b. Agree ( )
c. Neutral ()
d. Disagree ()
e. Strongly disagree ( )

13. Where do you usually buy Frooti?

a. Retail store ()
b. General store ()
c. Supermarket ()
d. Mall ()
e. Online order ()
f. Never buy ()

14. According to you Frooti is a drink for which of these age groups?
a. Kids ()
b. Teenagers ()
c. Adults ()
d. For all of them ()

15. Have you ever watched any Frooti advertisements?

a. Yes ( )
b. No ( )

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16. Do you like Frooti's advertisements?
a. Yes ( )
b. No ( )

17. Do you think Frooti is made out of real mangoes or is it a flavoured drink?
a. Yes ( ) c. Can’t say ( )
b. No ( )

18. What factors influence your decision to purchase Frooti products?

a. Taste () f. Health benefits ()
b. Price () g. Availability ()
c. Brand reputation ( )
d. Packaging ()
e. Advertising ()

19. Have you noticed any changes in taste or quality of Frooti products over time?
a. Yes ( )
b. No ( )
c. Not sure ( )

20. Should Frooti come up with new Flavours?

a. Yes ()
b. No ()
c. Maybe ( )

21. Are there any other mango drink brands you prefer over Frooti? If yes, please mention the
brands
………………………… ………………………. …………………………
……………………….. ……………………….. …………………………
22. If you have any specific recommendations or feedback for Frooti products, please mention them
below.
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Thank you for your participation, your responses will greatly help us improve our Frooti products.

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kjggkljbgkjfglkjgkjhfghX

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