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YEAR ONE

Break-even
Cakes Sold per day 100 Lets start with this assumption
Average Retail per Cake $ 80.00
Cakes Sold per year ?

Gross Sales (year) ?


Rent $ 310,600.00
Utilities $ 38,644.00
Labor $ 594,750.00
COGS (50% of Gross Sales) ?
Total Cost ?
Net Income ?
Margin ? Growth Rate 10.0%

Year One Year Two Year Three Year Four


Cakes Sold per day 100.0
Average Retail per Cake $ 80.00
Cakes Sold per year ?

Gross Sales ?
Rent (3% escalation) $ 310,600.00
Utilities (3% escalation) $ 38,644.00
Labor (5% escalation) $ 594,750.00
COGS (50% of Gross Sales) ?
Total Cost ?

Net Income ?
Margin ?
Start-up Cost Left ?
We will start with this assumption

Year Five
Historical Projected
2012 2013 2014 2015 2016 2017 2018 2019
Sales $4,132.5 $7,491.2 $11,000.0 $13,200.0
COGS (excluding depr.) $1,303.4 $1,632.7 $2,397.48
Gross Profit $2,829.1 $5,858.5 $8,602.5

SG&A $2,449.2 $4,342.5 $6,376.5


R&D Exp. $0.0 $0.0 $0.0
EBITDA $379.9 $1,516.0 $2,226.0
EBITDA Margin 9.19% 20.24% 20.24%

Depreciation $41.8 $149.0 $24.75


EBIT $338.1 $1,367.0 $2,201.3
Taxes (35.0%) $4.4 $74.2 $770.4
Tax-effected EBIT $333.7 $1,292.8 $1,430.8

Depreciation $41.8 $149.0 $24.8


Capital Expenditures $142.2 $1,194.4 $33.0 $1,000.0
Change in working capital $10.8 $271.2 $68.0
Free Cash Flow $222.5 ($23.8) $1,354.6

Operating Assumptions
Sales Growth NA 81.3% 46.8% 20.0% 40.0% 25.0% 25.0% 25.0%
COGS (% of sales) 31.5% 21.8% 21.8% 21.8% 21.8% 21.8% 21.8% 21.8%
SG&A (% of sales) 59.3% 58.0% 58.0% 57.0% 56.0% 55.0% 54.0% 53.0%
R&D Exp. (% of sales) 0.0% 0.0% 0.0% 0.1% 0.1% 0.1% 0.1% 0.1%

Primary Expenditure Assumptions


CapEx (% of sales) 3.4% 15.9% 0.3% 7.6% 0.3% 0.3% 0.3% 0.3%
Depreciation (% of CapEx) 29.4% 12.5% 75.0% 80.0% 85.0% 90.0% 95.0% 100.0%
Change in Working Capital (% of ∆ sales) NA 8.1% 1.9% 1.9% 1.9% 1.9% 1.9% 1.9%

Dollar values in thousands


Perpetuity Growth Method
WACC 12.0%
Terminal Growth Rate 4.0%

Years into the future 1 2 3 4 5


FCF ? ? ? ? ?
PV of Cash Flow ? ? ? ? ?
Terminal Value of FCF ?
PV of TV (Discounted 5 Years) ?

Enterprise Value ?
Value Given Up to Investors ?

PV of TV as % of EV ?

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