**Business Plan for Poolside Happy Hour**

**Executive Summary:**

*Name of the Event:* Splash & Sip Friday (Happy hour)

*Objective:* Establish a weekly poolside happy hour event, "Splash & Sip Fridays," aimed at providing a
vibrant and relaxing atmosphere for individuals to unwind, socialize, and enjoy refreshing drinks by the
Aljaziks pool.

**Business Concept:**

Splash & Sip Fridays will offer a unique and enticing poolside happy hour experience, attracting locals
and visitors alike. The event aims to become a staple Friday evening destination, providing a blend of
relaxation, socializing, and entertainment.

**Target Market:**

1. *Local Residents:* Individuals looking for a relaxing start to the weekend.

2. *Tourists:* Visitors seeking a unique and enjoyable Friday night experience.

3. *Young Professionals:* Those looking for a trendy and laid-back social setting.

4. *Couples:* Seeking a romantic and enjoyable evening by the pool.

**Event Details:**

1. **Date and Venue:**

- Every Friday evening.

- Venue: The Poolside Aljaziks Hotel & Resort, equipped with comfortable seating, ambient lighting,
and a well-stocked bar.

2. **Happy Hour Offerings:**

- Discounted prices on selected cocktails, beers, and non-alcoholic beverages.

- Special happy hour menu featuring appetizers and snacks.

- Loyalty programs or exclusive discounts for regular attendees.

3. **Ambiance and Entertainment:**

- Live music or DJ playing upbeat and relaxing tunes.

- Themed nights or special events (e.g., Afro Fridays, Retro Nights, Karaoke Nights, Birthdays).

- Poolside games and activities.

4. **Promotion and Marketing:**

- Social media promotion with engaging content and visuals.

- Collaborate with local influence-rs to amplify reach.

- Partner with nearby businesses for cross-promotions.

- Record audio jingles that advertises Splash & Sip Fridays and other events hosted by the Resort for
both radio play and internet sharing.

5. **Customer Engagement:**

- Interactive social media contests and giveaways.

- Customer feedback mechanisms for continuous improvement.

- Loyalty programs or memberships offering exclusive perks.

**Financial Projections:**

1. **Revenue Streams:**

- Sales from beverage and food offerings during happy hour.

- Admission fees for special events or themed nights.

- Sponsorship collaborations with beverage brands.

2. **Expense Categories:**

- Beverage and food supplies.

- Staffing (bartenders, servers, security).

- Marketing and promotional expenses.

- Entertainment costs.

- Decor and ambiance enhancements.

3. **Profitability:**

- Competitive pricing and attractive offerings to ensure high attendance.

- Consistent and growing revenue through customer loyalty.

- Strategic cost management for sustained profitability.

**Risk Management:**

1. **Weather Contingency Plans:**

- Have covered or indoor areas available in case of adverse weather.

- Flexible scheduling or alternative activities during inclement weather.

2. **Compliance with Regulations:**

- Ensure adherence to local alcohol licensing laws and regulations.

- Maintain health and safety standards to prevent any legal issues.

**Conclusion:**

Splash & Sip Fridays seeks to create a go-to destination for individuals looking to kick start their
weekends in a relaxed and enjoyable setting. The event's success will be measured by the consistently
high attendance, positive customer feedback, and the establishment of a vibrant and inclusive
community around the poolside happy hour experience.