ECOLE SUPERIEURE DE MANAGEMENT

Sonatrach’s
Communication
Realized by:
Sebbah sabiha
Seghier ikram
 Introduction
About Sonatrach
Plan work Sonatrach products
Sonatrach services
Activities of Sonatrach
Company profile
Communication of
Sonatrach
internal communication
External communication
Conclusion
 INTRODUCTION
In the intricate landscape of the oil and gas
industry, effective communication is paramount.
This exploration focuses on how Sonatrach,
Algeria's state-owned energy company,
navigates internal cohesion and external
outreach. The central question is:
How does Sonatrach strategically employ
communication to sustain its
competitiveness in the energy sector?
ABOUT SONATRACH
Sonatrach is the national oil and
gas company of Algeria,
established in 1963. As the largest
company in Africa and a key player
in the global energy sector,
Sonatrach operates across the
entire hydrocarbon value chain,
including exploration, production,
refining, and marketing.
SONATRACH
Transformation Hydrocarbures

Société Nationale Recherche Hydrocarbures

“ In French”
SONTRACH PRODUCTS

oil natural gas petroleum

SONTRACH SERVICES

oil exploration production, shipping

manufacturing
 ACTIVITIES OF SONTRACH
1. Hydrocarbon production

The Sonatrach oil and gas group is

involved in the exploration and
production , pipeline transport ,
processing and marketing of
hydrocarbons and their derivatives.
Sonatrach is also developing
activities in petrochemicals ,
electricity generation, new and
renewable energies , seawater
desalination and mining.
 Based in Algeria , Sonatrach is active in several regions of the world:

IN AFRICA

Mali Tunisia Niger Libya Egypt Mauritania

IN EUROPE

Spain Italy Portugal Britain France

IN AMERICA

Peru US
COMPANY PROFILE
COMMUNICATION
Refers to the process of
exchanging information,
ideas, thoughts, or feelings
between individuals or
groups using verbal and
non-verbal methods such
as speech, writing, gestures,
or visuals.
 SONATRACH
Employs various internal communication
methods to keep its employees informed and
engaged. This may include a combination of
email communication for official
announcements, an intranet platform for
sharing important documents and policies,
regular newsletters to highlight key updates,
and internal forums or meetings to facilitate
discussions among employees. Additionally,
given the nature of the industry, safety
protocols and operational updates are likely
communicated through various channels to
ensure a secure and well-informed workforce.
 INTERNAL
COMMUNICATION
 INTRANET AND
EMPLOYEE PORTALS
Sonatrach may have a robust
intranet system or employee
portal where employees can
access company news,
policies, and resources.
 EMAIL
COMMUNICATIONS
Regular email communications
could be used for official
announcements, updates on
projects, and important
company-wide information.
INTERNAL NEWSLETTERS
AND MAGAZINES

Sonatrach may publish internal

newsletters or magazines to
highlight achievements, share
success stories, and
communicate strategic goals.
SAFETY AND OPERATIONAL
UPDATES
Given the nature of the oil and gas
industry, there would likely be a
strong focus on safety
communication. Regular updates on
safety protocols and operational
procedures may be communicated
through various channels.
EMPLOYEE RECOGNITION
PROGRAMS
The company might have
initiatives to recognize and
celebrate employee achievements,
which could be communicated
internally to boost morale.
TOWN HALL MEETINGS AND
CONFERENCES
Periodic town hall meetings or
conferences may be organized to
allow leadership to communicate
directly with employees, address
concerns, and answer questions.
EMPLOYEE TRAINING

Internal communication could

extend to training programs to
ensure that employees are well-
informed about company policies,
industry regulations, and best
the
thetraining
trainingtopics
topicswithin
within Sonatrach group alone
Sonatrach group alone
practices.
 SOCIAL MEDIA OR INTERNAL
COLLABORATION PLATFORMS

Sonatrach might leverage social

media for business or internal
collaboration platforms to foster
communication and collaboration
among employees.
 EXTERNAL
COMMUNICATION
 PRESS RELEASES:
Regularly issue press releases to
announce important events,
milestones, or changes within the
company. This helps in keeping
stakeholders, including the
public, informed.
SOCIAL MEDIA PINDUSTRY
CONFERENCES AND EVENTS:
Participate in and sponsor
relevant industry conferences
and events. This provides
opportunities for networking,
showcasing expertise, and
staying visible within the
industry.
CORPORATE WEBSITE:
Maintain an up-to-date and
informative corporate website.
This platform can include
sections for news, press releases,
annual reports, and other
relevant information.
COMMUNITY ENGAGEMENT:
Foster positive relationships
with local communities through
outreach programs,
sponsorships, and initiatives that
contribute to the well-being of
the community.
SOCIAL MEDIA PRESENCE:
Actively engage in social media
to connect with a wider audience.
Platforms like LinkedIn,
Twitter, and Facebook can be
used to share updates, industry
insights, and respond to
inquiries.
INVESTOR RELATIONS:
Maintain transparent and
effective communication with
shareholders and potential
investors. This involves regular
financial reporting, conference
calls, and meetings to address
concerns and provide updates.
PARTNERSHIPS AND
COLLABORATIONS:
Highlight strategic partnerships
and collaborations with other
organizations. This can enhance
credibility and demonstrate a
commitment to innovation and
industry leadership.
CRISIS COMMUNICATION
PLAN:
Develop a comprehensive crisis
communication plan to address
any unexpected challenges.
Being prepared to communicate
effectively during crises is
crucial for maintaining trust
REGULAR REPORTS:
Publish regular reports on the
company's performance,
sustainability efforts, and
corporate social responsibility
activities. This helps build trust
and transparency.
GOVERNMENT RELATIONS:
Maintain positive relationships
with government bodies, as the
energy sector is often subject to
regulatory changes. This
involves effective lobbying and
participation in policy
discussions.
 CONCLUSION
In conclusion, Sonatrach's communication strategy reflects
a nuanced and strategic orchestration. Internally, it
cultivates transparency and collaboration, setting the stage
for a synchronized workforce. Externally, the company
adeptly conducts its narrative through press releases, social
media acumen, and strategic industry engagements. This
cohesive approach not only disseminates crucial
information to stakeholders but also paints a portrait of
Sonatrach as a resilient player committed to community
engagement and sustainable practices within the intricate
landscape of the oil and gas industry.
THANK YOU.