Project

SAHIL SOALNKI S BBA PROJECT
A PROJECT REPORT ON
GOPAL SNACKS LIMITED
Topic
Marketing Mix
Prepared by
SAHIL S. SOLANKI
Class: - BBA
SEM: - 6
ACADEMIC YEAR: 2023-2024
COLLEGE: GEETANJALI COLLEGE OF COMPUTER

SCIENCE
AND COMMERCE (BBA)
Guided by: - PROF. HEENAL MORJARIYA
SUBMITTED TO: - SAURASTRA

UNIVERCITY RAJKOT
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DECLARATION
I Am The Undersigned Sahil S. Solanki A Student Of T.Y. B.B.A. Here

By Declares That The Project Work Present In This Report Is My Own Work
And Has Been Carried Out Under The Supervision Of PROF. HEENAL
MORJARIYA OF GEETANJALI COLLEGE Rajkot. This Work Has Not
Been Previously Submitted To Any Other University Of My Examination.
This Unit Which I Had Visited Was Medium Scale Limited. Its Name Is
GOPAL SANCKS LIMITED, Situated At Metoda GIDC, Rajkot, And
Gujarat. I Undersigned This Project And This Project Report Was Not
Previously Submitted To Any Other College.
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ACKNOWLEDGEMENT
During The Industrial Visit At GOPAL SNACKS Ltd. And During The
Preparation Of This Report, I Have Received Help From Many People.
I Will Try My Level Best To Cover The Entire Practical Matter In This Report
By Support Of Company's Administrative Staff.
I Am Thankful To Those People Of Industry Who Have Directly Or Indirectly

Helped Me In My Industrial Visit.
I Am Extremely Thankful To Prof. Heenal Morjariya Who Had Helped Us In

Preparation Of This Report.
I Am Also Thankful To My Senior Friends Who Had Helped And Guided Me

In Preparing This Report.
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PREFACE
Today's world is management world and BBA is given a theoretical

knowledge with practical knowledge. Every coin have two sides, it is true as
like one side is theory and second side is practical side. Not enough only
theatrical knowledge but also necessary a practically knowledge.
Practical knowledge plays a vital role in BBA, no value of

theatrical knowledge without practical knowledge. As a part of BBA I got for
practical knowledge by having an industrial visit in GOPAL SNACKS LTD.
And I am very improving by this project
This project report, which is based on industrial visit, gives the BBA
student a through preparation for future theoretical as well as practical
application.
This visit has been undergone at GOPAL SNACKS LTD for the
knowledge of practical study of unit.
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INDEX
Sr. PAGE
TITLE
No. NO.
1. General Information 06
2. Marketing Department 17
3. Marketing Mix 25
4. Future Plan 53
5. SWOT Analysis 54
6. My Observation 56
7. Suggestion 57
8. Conclusion 58
9. Bibliography 59
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1. GENERAL INFORMATION
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CONTENTS
Sr.
TITLE
No.
I Introduction
II History & Development
III Company At A Glance
IV Brand Name, Product Range
V Team
VI Size & Type Of Organization
VII Location
VIII Milestones and Certification
IX Form Of Organization
X Competitors
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i. INTRODUCTION
 The introduction of the any company is very important. This company

‘GOPAL SNACKS LTD,’ was established in the year 1999.
 Today this industry becomes very famous because of the hard work of the
industries members. The contribution of the workers is very high for the
development of the industry.
 Mr. Bipin Hadvani is the chairman of the Gopal Snacks .Ltd. Gopal Snacks
.Ltd established for manufacturing all kinds of Nankeens & Friems.
 Now, the business of the company is running very smoothly and success
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ii. HISTORY & DEVELOPMENT
 A Good Deal Of Time, Patience And Strong Determination Are Pre-

Requisite To Be Succeeding, Each And Every Successful Companies Has
Glorious History Which Always Work As Measurement And Guide For The
Future. GOPAL NAMKEEN Is One Of The Most Prestigious Companies In
Rajkot.
 They Have Good Infrastructure For Developing Items. They Are Using Most
Of Imported Machine, For Different Types Of Nankeen, Different Types Of
Snacks Etc.
 When Company Is Started No More Consumer But Now GOPAL
NAMKEEN Is Become Most Popular Company And Company Have More
Than 70% Consumer In The Nankeen Market.
 The Journey Of "GOPAL NAMKEEN" Is Started In Year 1965 By The
Member Of Vithhal Bhai Hadvani & Family. For Supplying Snacks And
Namkeen To Local Market At Rajkot.
 By The Huge Retail Success They Inspired To Set A Gruh Plant At Mavdi
Plot, Amar Nagar In Year 2001 To 2009.
 Instead Of Preparing Snack And Namkeens By The Traditional Frying
Method This Semi-Automatic Plant Boosted At Vajadi(Vad) - Rajkot In
Year 2009-2010 For The Quality, Taste And More Sales Also.
 In December 2009 The Gopal Gruh Udyog Is Converted To Gopal Snacks
Ltd.
 The Fame Of Taste Reached To The Whole Gujarat Hence It Was Time To
Take Over The Whole Gujarat So That Biggest Automatic Plant Of Gujarat
Came In To The Picture. GOPAL NAMKEEN Is Now Looking Forward To
March Over India.
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iii. COMPANY AT A GLANCE
 GOPAL NAMKEEN Was Started By Mr. BIPIN BHAI HADVANI On,

2002. Managing Director SHRI BIPIN BHAI HADVANI Is One The
Director Also, Which Already Has Obtained A Prestigious Mark Of Quality
ISO 9001:2000 TUS-SUD, And Manufacturing Different Kinds Of Nankeen
And Snacks.
Name Gopal Snacks Ltd
2322-24, G. I. D. C., Lodhika.

Address Village Metoda
Rajkot-360 021
Contact No (02827) 287370
E-Mail Gopalnamkeen@Gmail.Com
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Fax No (02827) 287377
Chief Promoter Bipin Bhai Hadvani
Size Of Unit Medium Scale
Firm Of Unit Limited Company
Bankers HDFC Bank
Year Of
2002
Establishment
Main Products All Kind Of Namkeens & Friems
Motto Give A Satisfaction To Consumer

Area Covered By
17958 Sq, Feet.
Company
Brand Name GOPAL NAMKEEN
2322-24, G. I. D. C., Lodhika. Village Metoda
Registration Office
Rajkot-360 021
Accounting Year April-March
Accounting System Double Entry
Market National
Slogan Sab Bhoomi Gopal Ki
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iv. BRAND NAME AND PROJECT RANGE
 Brand Name:
Gopal Group Has Selected Brand Name As ‘GOPAL NAMKEEN’ and There
Are So Many Other Brands Like BONOVA, CRISTOS, CORNIGO,
SHOTGO
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 Product range:
NAMKEEN:
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Wafers:
Extruded Snacks:
Namkeen Premium Range:
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Rusk:
Papad:
Spices:
Sweets:
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v. TEAM
This is brief introduction of the managing persons of Gopal Snacks . These

are the person who gave their greatest contribution towards company’s
success.
 Founder Of Company : Mr. Vitthal Bhai H. Hadvani
 Managing Director : Mr. Bipin V. Hadvani
 CHRO Manager : Falguniben Prajapati
 Sales Manager : Navinbhai Gupta
 CFO : Mukeshbhai Shah
 Marketing : Jaydeepbhai Mehta
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vi. SIZE & TYPE OF ORGANIZATION
There Are Four Size Of Business Organization.
1) Tiny / Cottage Enter Price: The Investment Of An Industry In Its Fixed

Assets Does Not Exceed Rs, 5 Laths Is Known As Tiny Or Cottage Industry.
2) Small Scale Enter Price: The Investment Of An Industry In Its Fixed Assets
Does Not Exceed Rs, 3 Crores Are Known As Small Scale Industry.
3) Medium Scale Enter Price: The Investment Of An Industry In Its Fixed

Asset Is More Than Rs, 3 Crores But Not Exceed Rs, 5 Crores Are Known As
Medium Scale Industry.
4) Large Scale Enter Price: The Investment Of Any Industry In Its Fixed
Assets Is More Than Rs, 5 Crores Are Known As Large Scale Industry.
 “Gopal Snacks . Ltd.” Is Medium Scale Enter Price. Its Total Capital Is Rs,
4.5 Crores Investment In Plant And Machinery
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vii. LOCATION
 Location Of Unit Is Most Important Factor For To Be Consideration For

Successful Working Of Any Organization. It Also Plays Vital Role In The
Development Of The Unit. The Total Cost Of Manufacturing Cost Of Any
Business Unit Is Higher Due To The Wrong Selection Of Location Of
Their Business.
 The Main Object Of An Industrial Concern Is To Maximum Profit

Through Minimum Of Production Cost.
 The Present Location Of Gopal Snacks Ltd Is The Lodhika Estate GIDC
Metoda, In Rajkot. In This Location All The Necessary Facilities Are
Easily Available Like The Electricity Supply, Finance, Labor, Etc.
 Company Mainly Consider Following Factor Of The Time Of Selecting

Location.
 Easy Availability Of Raw Materials
 Transport Facility
 Cheap Fuel
 Loan At Cheapest Rate
 Government Policy
 Easily Available Labor
 Above All Factors Are Available To Company, So We Can Say That

GOPAL SNACKS Location Is The Best Location.
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viii. MILESTONES AND CERTIFICATION
ix. FORM OF ORGANIZATION
There Are Three Type Of Organization.

1. Sole Proprietorship
2. Partnership
3. Joint Stocks Company
 SOLE PROPRIETORSHIP: It Means A Single Owner In A Firm, In

This Type Of Firm All Decisions Are Taken By Self.
 PARTNERSHIP: It Means A Two Or Many Person Together Meet For

Profit Objective And Take Every Decision By All Partners.
 JOINT STOCKS COMPANY: It Means When The Company Collect

Fund With The Help Of Issuing Shares, Debenture, Public Deposits Etc.
“GOPAL SNACKS LIMITED Is Sole Proprietorship.”
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x. COMPETITORS
 Today World Is Full Of Competitions. It Is Very Difficult To Survive In

This Competitive World. To Survive In This Competitive World, The
Company Should Try To Satisfy The Needs Of The Consumers By
Providing Good And Services At Reasonable Cost. The Company Can’t
Compromise With Its Quality Of Goods.
 As There Is Competition In The Market It Is Very Important For The

Company To Satisfy Its Consumer To The Fullest And To Live Up To
Their Expectations.
 GOPAL LTD Also Has Many Competitions In The Market. Competitors

Of GOPAL LTD Are As Follows :
 Frito Lays
 Balaji Wafers
 Samrat
 Lay’s
 Haldirams
 Shakti (Because Of Health Related Products)
 Avadh Namkeen
 Radhe Namkeen
 Krishna Food & Namkeen
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2 MARKETING DEPARTMENT
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CONTENTS
Sr. No. TITLE

I Introduction
II Importance Of Department in Organization
III Organization Chart
IV Marketing Of Past & Present
V Covered Area
VI Presence Of The Company For Customers
VII Advertising
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i. INTRODUCTION
 The Functioning Activity Of Marketing Department Starts When The

Product Reaches The Market Form The Production Unit Phillip Kotler
Defines Market As A Market Is An Area For Potential Economics.
 The Shortest Definition Of Marketing Is Meeting The Customer’s Needs

Profitably The Company Should Have A Very Efficient And Excellent
Marketing Department Which Tries To Provide Maximum Satisfaction To
The Customers While Having Reasonable Profit On The Other Hand.
 Marketing Management Represents An Important Functional Area Of

Business Management Efforts For The Flow Of Goods And Services From
The Producers To The Consumer. It Looks After The Marketing System Of
The Enterprise.
 Marketing Management Has To Implement Marketing Strategies,

Programmers And Campaigns. It Must Evaluate The Effectiveness Of Each
Part Of Marketing Mix And Introduce Necessary Modifications To Remove
Discrepancies In The Actual Execution Of Plans, Policies, Strategies,
Procedures And Programmers.
 In GOPAL Snacks LTD Marketing Has Also Vital Importance Its

Marketing Department Is Very Systematic The Marketing Manager Mr.
Jaydeepbhai Mehta Is Very Hard Working And Experienced Person. He
Operates Marketing Department And All The Marketing Activities Of
GOPAL Snacks LTD.
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ii. IMPORTANCE OF DEPARTMENT IN ORGANISARION
 Marketing Management Represents An Important Functional Area Of

Business Management Efforts For The Flow Of Goods And Services From
The Producers To The Consumer. It Looks After The Marketing System Of
The Enterprise.
 Marketing Management Has To Implement Marketing Strategies,

Programmers And Campaigns. It Must Evaluate The Effectiveness Of Each
Part Of Marketing Mix And Introduce Necessary Modifications To Remove
Discrepancies In The Actual Execution Of Plans, Policies, Strategies,
Procedures And Program
 Marketing Management Has To Plan And Develop The Product On The

Basis Of Known Consumer Demand. It Has To Build Up Appropriate
Marketing Plan Or Marketing-Mix To Fulfil The Et-Goals Of The Business.
It Has To Formulate Sound Marketing Policies And Program. It Looks After
Their Implementation And Control. In Essence, Marketer Is A Manager Of
Customer Demand In A Changing Business World.
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iii. ORGANIZATION CHART
 General Organization Chart Is A Blue Print Of Company Organization.

Anybody Understands A Position Of Employees. General Organization
Structure Process Is Very Important And Hard Process.
 We Can Understand An Authority And Responsibility Of Officers And

Employees And Also General Structure Showed A Relationship Between
Officers To Officer, Employees To Employees, And Also Shown A Group
Activity, So Best Structure Means A Best Result.
 According To My Observation, Authority Is In The Hand Of Top Level

Management And Responsibility Rests With Medium And Low Level
Management.
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Chairman
Managing Director
Director
Production Personal Marketing Financial

Department Department Department
Department
Personal Marketing Financial

Production
Manager manager Manager
Manager
Operator Assistant Sales Assistant Account

Executor
Supervisor Clerk
Workers
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iv. MARKETING – PAST & PRESENST
 PAST MARKETING IN ORGANIZATION:

 Before The Internet Arrives GOPAL NAMKEEN Do Their
Advertisement Via Cheesy Infomercials On Radio, Newspapers, Fuzzy
Old Television And Billboard. This Was Golden Era Of Advertising
When The Whole Movement Was Considered A Huge Part Of Society –
Almost Taking On Cultural Status. The Content Of Marketing Was For
Most Part, Traditional Marketing
 PRESENT MARKETING IN ORGANIZATION:
 In Present Time GOPAL NAMKEEN Do Their Marketing And
Advertisement Via Internet, Newspapers Television Ads, Posters,
Yearly Calendars, Lighting Boards, Banners, Wall Clock, Wall Painting
Etc….
v. COVERED AREA
 That Ensures To Supply Fresh Product In Any Corner Of Gujarat
Within 24 Hours. You Can Have GOPAL NAMKEEN in Every 100
Meters of Are In Gujarat.
 Covered Area Of The GOPAL NAMKEEN Product There Are Only
Four Areas For Selling.
State Percentage Of Sales Product

Gujarat 85%
Maharashtra 10%
Rajasthan 5%
TOTAL 100%
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vi. PRESENCE OF COMPANY FOR CUSTOMERS
 Consumer are the source of real growth. Brain combines in depth

consumer insights expertise in operations and economics to help
our clients create sustainable, organic growth.
 Understand your consumer’s needs and behavior’s by developing

superior segmentation capabilities, augmented by advanced
analytics and testing that gets results. Provide them with great
experiences at radically lower cost as you transform your
marketing function.
 Break down barriers to innovation and improve ongoing customer

led product development to re imagine your offering as an
integrated suite that delights your customers and meets an
expanding array of their needs.
 Identify quick, targeted customized solutions and strategic,

operational improvements that can boost underperforming sales
organization and enhance your go to market strategy.
 Align your marketing and brand strategy with your overarching

business objectives and combine hard metrics with creative magic
to build a customer focused brand strategy that goes far beyond
brand communication.
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vii. ADVERTISING
 Advertisement Is An Important Aspect In Marketing. It Is Concerned With

The Preparation Of Visual And Oral Messages For Making People Aware Of
And Favorable Inclined Towards Product, Brand, Service, Quality And
Institution And So On. The Ultimate Aim Of Advertising Is To Contribute
Towards Increase Sales And To Increase Profit. It Is A Specialized
Technique Of Popularizing The Product And Is Indispensable In The
Marketing Of Goods.
 Advertising Is A Powerful Promotion Tool To Establish And Retain Brand

Loyalty, Whether A Company Is Introducing New Products Or Expanding
The Existing One. Advertising Is Inevitable In This Modern Competition
Market. It Can Be Done Through Various Ways.
 So Far As “Gopal” Is Concerned It Also Spent A Good Amount On

Advertising. It Makes Advertising By Following Ways:-
1. Lighting Board
2. Banners
3. Calendar
4. Wall Painting
5. Wall Clock
6. Television Ads
 GOPAL NAMKEEN'S Slogan Is "Pure Quality And Complete Faith". The

Company's Vision Is "Har Ghar, Gopal Ghar"
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3. MARKETING MIX
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CONTENTS
SR
Title
No.
1. Introduction
2. Meaning & Definition
3. Elements :
1. Product Mix :
I Product Mix Of Company
II Who Decide On Product?
III New Product, Reasons To Develop
IV Brief Idea About Branding, Packaging, Labelling And Service
2. Price Mix :
I Pricing As A Decision
II Company’s General Pricing Policy
III PLC & Pricing Strategy
IV Price Setting Method & Factors Affected To Decision
3. Promotion Mix
A) Introduction
B) Elements Of Promotion Mix
C) Advertising :
I) Role Of Advertising In Contemporary Environment
II) Advertising Object Of Company
III) Advertising Message & Ad. Copy
IV) Advertising Media
V) Advertising Budget & Agency
D) Personal Selling :
I) Meaning & Significance
E) Sales Promotion :
I) Introduction & Meaning
II) Role & Objective According To Company View Point
III) Who Decides On Sales Promotion
F) Publicity :
I) Concept & Role
G) Public Relation :
I) Introduction
4. Place Mix :
II) Company’s Physical Distribution Objectives
III) Who Decide On Physical Activity
IV) Types Of Marketing Channel
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1. INTRODUCTION
 Marketing Mix Is The Bridge That Diminishes The Gap Between The
Products And Consumes Without Marketing All Production Activities
Would Be Fulfil.
 Therefore More Production Is Not Enough. It Is Equally Important To Make

The Consumer Aware Of The Goods Produced. After The Consumer
Importance To Distribute The Goods To All Prospective Consumers. But
The Marketing Activities Do Not Here The View And Ideas Of The
Consumers Are Taken Into And The Product Is To Be Changed According
To The Consumer’s Needs. Thus The Sum Total of All the Activities
Undertaken to Satisfy the Consumer’s wants and Demands Constitutes the
Activities of Marketing.
 Marketing Is Comprehensive Firm And It Includes All Resources And Asset

Of Activities Necessary To Direct And Facilities To Direct The Flow Of
Goods And Services From Product To Utility Consumer In The Process Of
Distributing. In Other Words Marketing Comprises Of All The Activities
Involved In The Determination And Satisfaction Of Consumer Needs At A
Profit. Thus Marketing Encompasses All Activities Of Exchange Conducted
By Producers And Middleman In Commerce For The Purpose Of Satisfying
Consumer Demand.
 In Marketing Planning, Marketing Information Is Used To Assess The

Situation Specific Marketing Targets Are Selected In The Form Market
Segments For Each Segment Of Market A Combination Of A Number Of
Devices Or Types Of Marketing Activities That Are Coordinated Into A
Single Management Programs To Reach A Particular Target Or Market
Segment Is Formulated. The Combination Of These Marketing Methods Or
Devices Is Known As The Marketing Mix.
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2. MEANING & DEFINATION

 Meaning :
 To Take The Decision On Some Specific Areas To Satisfy Need And
Want Of Customer That Area Called As Marketing Mix. Marketing Mix
Is Also Known As Marketing Programs.
 Decisions Pertaining To Product Price, Promotion and Place Taken By

Marketing Manager or Top Level Authority.
 In The Marketing Planning We Are Marketing Information To Assess

The Situation. We Have To Select Specific Marketing Targets In The
Form Of Market Segments For Each Segment Or Sub-Division Of
Market We Formulate Activities That Are Integrated Into Single Market
Programmed To Reach A Particular Target Or Market Segments.
 Definition :
 “ Group Of Various Policies Used By Producer To Successes In
Market Can Be Said As Marketing Mix” - R.S.DAVER
 “ Marketing Mix Is The Set Of Marketing Tools That The Firm

The User To Purpose Its Marketing Objectives In The Target
Market ’’ - PHILIP KOTLER
 “Marketing classified there tools into four broad groups that the
called the four P’s of marketing: PRODUCT, PRICE,
PROMOTION, and PLACE.
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3. ELEMENTS
1) Product Mix:
Product Is The Basic Element Of The Marketing. Product Mix Is The

Tangible Offer To The Market Which Includes Product Lines, Quality, Designs,
Features, Branding And Packaging.
2) Price Mix:
Price Is The Value Of The Product In The Monetary Terms. Price Mix Is
The Valuation Placed Upon The Various Products By The Company. Price Mix
Includes Price Lists, Discounts, Allowances, Payment Period And Credit
Terms.
3) Promotion Mix:
The Promotion Mix Includes All The Activities Undertaken By The

Company To Communicate And Promote Its Products To The Target Markets.
It Includes Activities Like Sales Promotion, Advertising, Maintaining Sales
Force, Public Relations, Direct Marketing, Personal Selling, Demonstrations
And Exhibitions, Etc.
4) Place Mix:
Place Is another Important Element of the Marketing Mix. It Includes

Various Activities Undertaken By Any Organization In Order To Move All The
Products And Make It Available To The Top Target Customers. It Includes
Channels Of Distribution, Assortment Location, Inventory And Transport.
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1. PRODUCT MIX
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INRTODUCTION
 Product Is The Heart Of The Marketing Mix. Product Is A Key Element In

The Market Offering. Marketing-Mix Planning Begins with Formulating an
Offering to Meet Target Customer’s Need and Wants.
 A Product Is Anything That Can Be Offered To A Market To Satisfy A

Want Or Need. Products That Are Marketed Include Physical Goods,
Services, Experiences, Events, Persons, Places, Properties, Organizations,
Information, And Ideas.
 A Product Conveys A Message Indicating A Bundle Of Utilities And

Expectations To A Buyer. The Total Product Concept Includes Not Only
Physical Attributes Or Characteristics Of The Product But Also Pre-Sale
And Post-Sale Services And A Bundle Of Satisfactions.
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i. PRODUCT MIX OF COMPANY
 A Product Mix Is The Set Of All Products And Items That A Particular
Sellers Offers For Sale. A Company’s Product Mix Has A Certain Width,
Length, Depth And Consistency.
 The Width Of A Product Mix Refers To How Many Different Product Lines
The Company Carries. GOPAL NAMKEEN Has Many Product Line
 The Depth Of The Product Mix Refers To How Many Variants Are Offered
Of Each Product In The Line.
 The Consistency Of The Product Mix Refers To How Closely Relate The
Various Product Lines Are In End Use, Production Requirements,
Distribution Channels Or Some Other Way.
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ii. WHO DECIDE ON PRODUCT?
 Good Products Are Key To Market Success. The Product Represents A

Bundle Of Expectations Of The Consumers. The Product Satisfies The
Needs Of Society. A Successful Product Ensures Its Own Promotion If
Satisfies The Needs Of Consumers, That Is The Product Is Right To The
Market. A Good Product Should Be Able To Generate Extra Amount Of
Enthusiasm Which Is Important To Market Organization.
 The Company Director, Marketing Dept. And Sales Dept. Responsible For
Deciding Product.
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iii. NEW PRODUCTS / REASONS TO DEVELOP
 GOPAL SANCKS LIMITED Was Thinking On The Put Something New

Product In The Market. GOPAL SANCKS LIMITED Understand A
Demand Of Consumers And Put A New Product In Market As Per Demand
Of The Market. Company Was Try To Develop The New Product To Create
Brand Name Of Gopal.
 Gopal Recently Introduced A Fat-Free Range Which Has Clicked Pretty

Well With The Health Conscious And Promises More Variants In This
Segment. Given Its Strong Relationship With Dealer, Most Of The Times It
Is The Latter That Help Identify Consumer Behavior And Preference.
 Currently With A 16-Product Portfolio, The Company’s Present In Three

Steps Gujarat, Maharashtra And Rajasthan Plans To Enter The South
(Chennai And Bangalore) And North (Delhi).
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Iv. BRIEF IDEA ABOUT BRANDING, PACKAGING,

LABLING AND AFTER SALES SERVICE
 A Brand Is A Name, Which Identify The Goods Or Services Of The Seller.
 It Identifies The Product For A Buyer And Gives The Company A Chance
To Earn Goodwill And Operated Patronage. The Owner Of Registered
Brand Generally Stands Behind The Branded Product And Offers Personal
Guarantee For Maintaining The Quality And Standards.
 Brand Name Of The GOPAL SNACKS LIMITED Is Gopal. The Company

Has Single Brand Name And Markets All Their Products In One Single
Brand.
 GOPAL SNACKS LIMITED Has Its Logo, Which Is Associated With Its
Brand Name.
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 PACKING:
Packing May Be Defined As A Group Of Activities Like Designing And
Producing The Container Or Wrappers For A Product. It Is The Combination
Of The Designer’s Creative Skills And The Product And Marketing And
Sales Knowledge Of Marketing Manager.
 LABELING:
Label Is Another Important Thing By Which A Product Is Identified And
Marketed In The Market. Labelling Gives Helpful Information On The
Brand Name, Name And Address Of The Producer And The Type Of The
Machine. It Can Be Said As Part Of The Product Which Carries All The
Important Information About The Product And Manufacturer.
GOPAL SNACKS LIMITED Makes Use Of Labelling For Marketing
Purpose.
1. Brand Name 4. Total Weight

2. Packet Size 5. Manufacturing Date
3. Packet Price
 SALES SERVICE:
GOPAL SNACKS LIMITED. Has Very Effective Sales Service Which
Works Suitable To The Requirement Of Its Product. Satisfaction To The
Intermediate Is Very Necessary. New Form Of Distributing Can’t Be,
Selected Blindly. What Problem Can Be Created If, New System Followed
Without Proper Consideration
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2. PRICE MIX
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i. PRICING AS A DECISION
• Pricing Is A Very Critical Decision In Marketing Management. The Main

Objective Of The Firm, That Is, To Earn Profit Very Much Depends Upon
The Correct Price Decision. After Meeting All The Cost Involved, The Sale
Revenue Generated Must Yield A Surplus Before There Can Be Profit.
“Price Is The Only Element In The Marketing Might Cerates Sales
Revenue; The Other Elements Are Costs.” What Price Should Be Changed
For A Product Is A Crucial Question. Several Factors-Economic Social,
Political And Other Factors Influence The Pricing Decisions. Moreover
Marketing Conditions Or Company Product In The Market Or Competitive
Situation Affected The Pricing Decisions.
• GOPAL SNACKS LIMITED Decided Price Of Their Products Depend On

Market Monopoly, Cost Of Raw Material, Government Policy And Most
Important Thing Is Their Competitor Products Price. All Include These
Factors Then They Has To Take Price Decision. In GOPAL SNACKS
Company Product Price Was Decided By Marketing Team, Sales Team
Was Responsible To Decide The Price And The Company Was Follow
Them Because Marketing Team, Sales Team Was Decided Price At Watch
Many Expenses And Some Time Market Price.
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ii. COMPANY’S GENERAL PRICING POLICY

• Cost, Demand And Competition Underlie Different Pricing Methods That A
Firm May Adopt. Let’s Turn To These Methods And See The Benefits That
Each Of Them Offers.
A) Cost Oriented Pricing:
Cost-Based Pricing Is A Pricing Method That Is Based On The Cost Of

Production, Manufacturing, And Distribution Of A Product. Essentially, The
Price Of A Product Is Determined By Adding A Percentage Of The
Manufacturing Costs To The Selling Price To Make A Profit. There Are
Two Pricing Methods Under This Group. One Is Based On The Full Cost
And The Other Is On Variable Cost.
 Full Cost Or Markup Pricing:
 Marginal Cost Or Contribution Pricing:
B) Going Rate Pricing:
Going Rate Pricing Is When A Business Sets The Price Of Its Product Or
Service Based On The Market Price. This Pricing Strategy Is Often Used To
Price Similar Products, Like Commodities Or Generic Items That Have Little
Variation In Design And Function.
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C) Sealed Bid Pricing:

Sealed Bid Pricing Is The Process Of Offering To Buy Or Sell Products
At Prices Designated In Sealed Bids. Companies Must Submit Their Bids By A
Certain Time. The Bids Are Later Reviewed All At Once, And The Most
Desirable One Is Chosen. Sealed Bids Can Occur On Either The Supplier Or
The Buyer Side.
D) Customer Oriented Or Perceived Value Pricing:

Customer-Driven Pricing Is The Practice Of Setting Prices According To
Customers' Perceived Value Of A Company's Goods Or Services. The
Assumption Basis For This Model Is That A Customer Is Willing To Pay A
Certain Price When The Value Delivered Exceeds That Cost.
• GOPAL SNACKS LIMITED Adopts Cost Plus Method Of Pricing For Their
Products. This Method Of Pricing Is Most Common In Tiles Business. It Has
Also Two Type of Price I.E. Ex-Factory Price and For Sale Price. GOPAL
NAMKEEN Has Kept Different Prices For Different Shape Products And
Different Size Product.
45 | P a g e
iii. PLC & PRICING STRATEGY
Product Life Cycle Is Divided Into Four Stages:-

1. Introduction 3. Maturity
2. Growth 4. Decline
• The Products Of GOPAL NAMKEEN Is In The Stage Of Maturity In
Gujarat. But In Other States It Is In A Growth Stage. GOPAL NAMKEEN
Introduces Some New Product In Local Market Also Which Is In A
Introduction Stage. No Any Product Of GOPAL NAMKEEN In A Decline
Stage. So It Is Very Good Aspect For GOPAL NAMKEEN.
Pricing strategy:
Here are some of the various strategies that business implement when
setting prices on their products and services.
• Pricing at a premium
• Price for market penetration
• Economy pricing.
• Price skimming.
• Psychology pricing.
• Bundle pricing.
46 | P a g e
iv. PRICE SETTING METHOD & FACTORS AFFECTED TO

DECISION
 Price setting method :

• Firms Resolve The Pricing Issue By Selected Pricing Methods, Which
Include One Or More Of This Consideration. The Pricing Methods Will
Than Lead to Specific Price. There Are So Many Methods Of Setting
The Price And They Are As Follows:
1. Mark-Up Pricing
2. Target-Return Pricing
3. Perceived Value Pricing
4. Going Rate Pricing
5. Value Pricing
• The Above Methods Are Thus Highly Applicable During The Settings
Of A Specific Price. In Case Of GOPAL NAMKEEN, Right Price Can
Be Determined By Price Research And “Right Price At The Right
Time.” GOPAL NAMKEEN Adopts The Techniques Of Going Rate
Pricing In The Sale Of Namkeen Observed In India.
47 | P a g e
 Factors affected to pricing decision:

There are two type of factors affecting pricing decision, which are as
follows:
Internal factors:
1. Objectives of the business
2. Cost of the product
3. Market position
4. Distribution channel policy
5. Price elasticity
6. Demand elasticity
7. Product life cycle
External factors:
1. Nature of the material demanded
2. Government policy
3. Taxes
4. Economic Environment
5. Social & Ethical Conditions
48 | P a g e
• Above all the different factors affect the price changes in GOPAL
NAMKEEN. The pricing decision is largely affected by the cost, profit
motive, current market condition, the competitor’s price, market demand,
consumer affordability, government rules, etc.
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3. PROMOTION MIX
50 | P a g e
a) INTRODUCTION
• The Word Promotion Means To Push Forward. In Marketing Term Promotion

Means A Group Of Such Activities That Increase The Sales Volume. It Is
Communicating Information Between Producer And Seller.
• According To Mason & Rath, “Promotion Consists Of Those Activities That

Are Designed To Bring A Company’s Goods and Services to the Favorable
Attention of Customers.”
• In This Competitive Age, It Is Believed A Very Effective Tool For Attracting

Customer For A Product For Promotion Various Tools Like Personal Selling,
Advertising, Sales Promotion Information About Product To The Potential
Customer Through This Tools.
• In This Way, This 4 P’s Of Marketing Is Very Efficient And Effective ‘P’
51 | P a g e
b) ELEMENTS OF PROMOTION MIX
 Element Of Promotion Mix Are Also Called As Tools Means Or Components Of

Promotion Mix. Basically There Are Five Elements Involved In Promotional
Mix. Some Authors Have Considered More Elements Also. However We Will
Consider Following Five Elements.
 Advertising:
“Advertising Is Any Paid Form Of Non Personal Presentation And

Promotion Of Idea, Goods And Services By An Individual Sponsor”
 Personal Selling :
“ Salesman Ship Is An Ability To Pursued People To Buy Goods & Services At

A Profit To Seller With A Benefit To Buyer”
 Sales Promotion:
“Those Marketing Activities Other Than Personal Selling, Advertising &

Publicity That Stimulate Consumer Purchasing And Dealer Effectiveness. Such As
Display Trade Show Demonstration And Various Other Noncurrent Selling Effort Not In
Ordinary Routine”
52 | P a g e
 Publicity :
“Public Is Any Promotional Communication Regarding On Organization Or Its

Products Where The Message Is Not Paid For Organization Benefiting From It”
 Public Relation:
“A Public Is Any Group That Has An Actual Or Potential Interest In Or Impact

Or Company Ability To Achieve Its Objects. Public Relations Involves Variety
Of Programmers Design To Promote Or Protect Company Image Or Of
Individual Product”
 Advertising, Sales Promotion That Elements Are Adopted By GOPAL
NAMKEEN.
 Social Media Marketing :
 YOUTUBE CHANNEL GOPAL SNACKS LIMITED
 FACEBOOK GOPAL SNACKS LIMITED
 INSTAGRAM gopal_namkeen
 TWITTER Gopal_Namkeen
53 | P a g e
c) Advertising
i) Role Of Advertising In Contemporary Environment
Many Type Of Role Advertising In Contemporary Environment Are As

Under
• Advertising Is To Give Information About A New Product.

• It Create Demand In The Market.
• Advertising Is To Support Sales Man Efforts.
• Advertising Is Maintain Demand.
• Advertising Leads To Increase In Sales.
• Advertising Removal Of Misunderstanding About The Product.
• Advertising Its Expansion Of Market
• Advertising Is Collect Favorable Public Opinions.
54 | P a g e
i) Advertising objective of company
 The long term objective of advertising are broad and general and concern
the contribution advertising should make to the achievement of overall
company objectives.
 The GOPAL SNACKS LIMITED have the following advertising

objectives. The main object is to remind the customer about the availability
of the product. The other secondary objectives are:
 To do the entire selling job.

 To build brand Preference.
 To remind users to buy the product.
 To provide rationalization
 Increasing sales volume there by reducing unit production cost.
 Stabilize the company’s business
 Secure leadership or domination
 Protect company from the consequence of revolutionary competitor’s
tactics.
55 | P a g e
ii) Advertising Message & Ad. Copy
 Advertising Message: The Advertiser Of GOPAL NAMKEEN Conducts

Market Analysis And Research To Determine That Which Appeal Is Most Likely
To Succeed With The Target Audience. As GOPAL NAMKEEN Is Concerned
With Solar Products Preparing Solar Water Heater.
• GOPAL SNACKS Limited, Hence Found A Style Tone Words For

Executing The Message.
• Slice Of Product: GOPAL NAMKEEN Has Prepared Advertising For

The Product Of WAFERS & NAMKEEN Showing The Whole Family
Which Expresses Satisfaction With A Wafers & Namkeen Of GOPAL
NAMKEEN.
• Advertising Copy: Advertising Copy Is A Specialized Form Of

Communicating Ideas That Are Meant To Serve The Requirement Of
Modern Marketing. It Helps In Establishing Links Between Advertisers
And Their Prospects. Creativity Is Of Paramount Importance In
Initiating The Process Of Writing An Advertising Copy. An
Advertising Copy May Be Defined As All The Written Or Spoken
Matter In An Advertisement Including Words, Sentences And Figures
Aimed At Conveying Some Desired Message To Target Customers.
56 | P a g e
iii) Advertising Media
 “Media Are The Channel Or Vehicles Through Which The Product Is Available
To The Ultimate Consumers From The Producers.” There Are Many Medias
Through Which Company Can Advertise. The Selection Of Media Depends
Upon Various Factors Such As. The Financial Allocation For Advertising. The
Nature Of Product And Demand For It.
 Right Media Of Advertisement Will Enable The Advertiser To Deliver The
Message Effectively To The Intended Markets Or Prospects.
 The Different Types Of Media Can Be Enlisted As Under:-
 Press Media : Newspapers, Magazines, Trade Journals
 Outdoor Media: Posters, Wall Painting, Hoarding.
 Broadcast Media: TV, Film.
 Direct Mailing : Circular Letter , Catalogue, Price List
 The Media Of GOPAL NAMKEEN Is Depends Upon The Product. But It
Generally Adventures Its Product On Print Media Such As Newspaper,
Internet, Brochure, Other Etc. GOPAL NAMKEEN Was Give Their
Advertisement In Divyabhaskar News Paper Since Few Years And Website Of
Company Is mailto:www.Gopalnamkeen.com
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iv) Advertising Budget & Agency
 Advertising Budget:
After Determining Advertising Media The Company Can Proceed To
Establish Its Advertising Budget For Product. Estimation Of Advertising
Expenditure In Relation To Gross Margins Or Net Profit Is Not Feasible.
 Advertising Agency:
An Advertising Agency Is An Independent Concern Acting As A
Specialist In Advertising. Even Companies with Strong Advertising
Departments Use Advertising Agencies. It Acts As Agent Or Consultant Of
The Advertiser Who Is Manufacturers, Wholesaler, Or Retailer. It Is Not An
Agent In The Legal Sense. Originally, It Acted As A Pace Broker For
Advertisements Given To The Media Opener.
 GOPAL NAMKEEN Has Not Taken The Help Of Very Popular Advertising
Agency. Finally The Media Owner Pays The Agency. The Company Pays
Nothing For The Use of An Agency While Buying Advertising Space.
 Company Can Not Adopted Any Advertising Agency. So That Company Can
Personally Handle The Advertisement.
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d) PERSONAL SELELING
i) Meaning & Definition :

 Personal Selling Is Where Businesses Use People (The "Sales Force") To Sell
The Product After Meeting Face-To-Face With The Customer. The Sellers
Promote The Product Through Their Attitude, Appearance And Specialist
Product Knowledge. They Aim To Inform And Encourage The Customer To
Buy, Or At Least Trial The Product.
 Personal Selling Is a Face-To-Face Selling Technique by Which A
salesperson uses His or Her Interpersonal Skills to Persuade a Customer in
Buying a Particular Product. The Salesperson Tries To Highlight Various
Features Of The Product To Convince The Customer That It Will Only Add
Value. However, Getting A Customer To Buy A Product Is Not The Motive
Behind Personal Selling Every Time. Often Companies Try To Follow This
Approach With Customers To Make Them Aware Of A New Product.
 Definition :
“Salesmanship Is An Ability To Persuade People To Buy Goods &
Services At A Profit To Seller With A Benefit To Buyer”
 GOPAL SNACKS Limited Does Not Doing Personal Selling.
 Significance: Personal Selling Is A Face-To-Face Selling Technique By Which
A Salesperson Uses His Or Her Interpersonal Skills To Persuade A Customer In
Buying A Particular Product. The Salesperson Tries To Highlight Various
Features Of The Product To Convince The Customer That It Will Only Add
Value.
59 | P a g e
e) Sales Promotion
i) Introduction & Meaning :

 Sales Promotion Is A Key Ingredient In Marketing Campaigns. Sales
Promotion Consists Of Diverse Collection Of Incentive Tools. Mostly Short
Term, Designed To Simulate Quicker Or Greater Purchase Of Particular
Products Or Services By Consumer Or The Trade.
 Sales Promotion Includes Tools For Consumer Protection, Trade Promotion,

Business And Sales Promotion. Today Top Management As An Effective
Sales Tool Accepts Promotion. Sales Promotion Yield Faster And More
Measurable Response To Sales Than Advertising
 Definition :
 “Those Marketing Activities Other Than Personal Selling Advertising &

Publicity That Stimulate Consumer Purchasing and Dealer Effectiveness. Such
As Display Trade Show. Demonstration And Various Other Non-Current Selling
Effort Not In Ordinary Routine”
60 | P a g e
ii) Role & Objective According To Company View Point :
Role & Objective According To GOPAL NAMKEEN Are As Under:

 The Company Concentrator On Sales Promotion Activities So As To Call
Attention Towards New Product And Product Improvement.
 To Inform The Buyers About The New Product.
 Thirdly To Improve The Market Share Of Its Product.
 To Attract The New Customers.
 Sales Promotion Is Carried Not By GOPAL NAMKEEN
 To Increase The Effectiveness & Advertising Of The Company
 To Increase Popularity of The Brand In Market.
 To Clear The Stock Of The Product To Sale Out Old Stock Rapidly In The
Company.
That All Role and Objective Of The Sales Promotion In The GOPAL
NAMKEEN.
iii) Who Decides On Sales Promotion

 Sales Promotion Is Very Common Tool Of Promotion Mix. It Deals With
Stimulate Consumer Purchasing And Dealer Effectiveness. It Supports Personal
Selling And Advertising Efforts. It Is Like A Bridge Between Advertising And
Personal Selling.
 Sales Promotion Tool Related Activity Decided On Company’s Directors.
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f) Publicity
i) Concept :
 Publicity Is A Non-Personnel Stimulation Of Demand For A Project Service Or

A Business Unit By Placing Commercial Significant News About It In A
Publication Or Obtaining Favorable Presentation Of It On radio. TV. On
Magazine that Is Not Paid By the Media Sponsor.
 Publicity Is Under Taking For The Wide Range Of Purpose Like Promoting New
Product, Increasing Sales Of Existing Product, To High Light Employees
Achievement, Companies Social Activities Pollution Control Steps, To Show
The Success Of Research & Development Etc.
 Role :
 Publicity Was Control Of The Producers.
 Publicity Was Very Effective Tools Of Promotion
 Publicity Is Help To Announce New Products And Also Announced New
Policies.
 Company cannot adopt any publicity as a promotional level
62 | P a g e
g) Public Relation
i) Introduction :
 Public Relation Is Believed Indirect Marketing Tool That Means

Smooth Public Relation Can Create A Good Image In The Market. Here
Public Relation means not Only Relation with Customers, Suppliers,
Shareholders, Dealers but Relation with Employee Legislation, Community
Leaders, Should Be Maintained the Public Relation Department Perform the
Function like Press Relations. Product Publicity Corporate Communication
Counselling Etc. It Can Be Helpful In Launching A New developing The
Firm’s Reputation.
 Definition :
“ Public Is Any Group That Has On Actual Or Potential Interest In Or

Impact On Company’s Ability To Achieve Its Objective. Public Relation
Involves Variety of Programs Design To Promote Or Protect Company’s
Image or of Individual Product”
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4. PLACE MIX
64 | P a g e
i. INTRODUCTION
 Place Of Distribution Mix Stands For Matching Arrangement For The

Smooth Flow Of Goods And Services From Producers To Customers. It Is
Concerned With Creation Of Place, Time And Possession Utilities. In The
Field Of Marketing, Channels Of Distribution Indicate Routes Through
Which Goods And Services Flow Or Move From Producer To Customers.
 This Element Of Marketing Mix Involves Choice Of The Place Where

Products Are To Be Dispatched & Made Available To The Customers.
 It Is Concerned With The Decision Relating To Transportation,

Warehousing & Inventory Control. The Objective Of Selecting & Managing
Trade Channels It To Provide The Products Of The Company To The Light
Customer At The Right Time & Place On A Continuing Basis.
 Management Must Development A Physical Distribution System For

Handling Channels. Of Course The Choice Of The Channel Of Distribution
Depends On The Nature Of The Product Financial Resources & The Business
Tradition Etc.
65 | P a g e
ii. COMPANY PHYSICAL DISTRIBUTION OBJECTIVES
 Physical Distribution Is The Group Of Activities Associated With The Supply

Of Finished Product From The Production Line To The Consumers. The Physical
Distribution Considers Many Sales Distribution Channels, Such As Wholesale
And Retail, And Includes Critical Decision Areas Like Customer Service,
Inventory, Materials, Packaging, Order Processing, And Transportation And
Logistics. You Often Will Hear These Processes Be Referred to as Distribution,
Which is used to describe the Marketing and Movement of Products.
 GOPAL NAMKEEN Physical Distribution Objective :
 To Ensure Consumer Convenes.

 To Help Consumer For Transportation And Logistics.
 To Facilitate Continuous Production.
 To Increase The Competitiveness.
 To Lower Idle Stock.
 To Reduce Degree Of Demand
 To Ensure Continuous Availability
66 | P a g e
iii. WHO DECIDE ON PHYSICAL ACTIVITY
 The Marketing Process Is Not Complete Simply By Creating Super Product And
By Creating Customer By Aggressive Salesmanship.
 There Are Physical Activity Involves Management If Flow Of Raw Material And
Finished Products From The Point Of Origin To The Point Of Consumption To
Meet The Consumer Need At Point.
 The Major Components Of Physical Activities Are:

o Order Processing
o Inventory Management
o Transportation
 The Company Director MR. Raj Bipinbhai Hadvani Was Responsible For
Decision Making Process.
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iv. TYPES OF MARKETING CHANNEL
 Distribution, In The Marketing Content, Is The Process Of Making The Product

Or Services Available To The Consumer And Involves To The End Users.
Marketing Intermediaries Work as a Link between Producers and Users and Fill
the gaps Between the Producers and the End Users.
 The Different Types Of Channel Of Distribution Are:

o 0 Level - Manufacturer To Customer
o 1 Level - Manufacturer To Wholesaler/Retailer To Consumer
o 2 Level - Manufacturer To Wholesaler To Retailer To Consumer
o 3 Level - Manufacturer To Wholesaler To Agents To Retailer To
Consumer
 GOPAL NAMKEEN Was Used 2 Level - Manufacturer To Distributor To

Retailer to Customer Marketing Channel.
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v. WHO DECIDE ON MARKETING CHANNEL
 Directors Of GOPAL SNACKS Limited Decides On Marketing Channel.
vi. FACTORS AFFECTING TO CHANNEL DECISION
 Decision On Channel Of Distribution Is Treated As Strategic One, As It Plays

Significant Role To Satisfy Consumers And Also To Improve Competitive
Strength. Choice Of Marketing Channel Being Very Critical, Must Be Made
Carefully. Marketing Manager Must Take into Account All the Relevant Factors
to Choose the Best Fit Channel of Distribution For The Products
 Factors Related To Products
 Factors Related To Company
 Factors Related To Middlemen
 Factors Related To Market
 Factors Related To Competition
 Factors Related To Environment
 GOPAL NAMKEEN Has Considered All The Above Factors Affecting The
Decision Regarding The Distribution Channels. In Particular Product Market
And Competitors Have Led The Company To Select The Direct Distribution
Channels.
69 | P a g e
vii. PERFORMANCE OF COMPANY MARKETING CHANNEL

IN RELATION TO SALES & PROFIT
 They Are Performance Of Company Markets Channel Of The Router Or Path

Ways Through Which Goods Or Services Flow From Producer To Consumer.
 The Company Market Channel In Relation Are As Under

 In Urban Area GOPAL SNACKS LTD Most Prefer Second Level
channel.
 In Rural Area GOPAL SNACKS LTD. Most Prefer Second Level
Channel.
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Questionaries’ Of Marketing Mix

Gopal Snacks Privet Limited
1. Name:
2. Age :
□ 15-20 □ 21-25 □ 26-30 □ Above 30
3. Would you like to buy packaged food products?
□ Yes □ NO
4. Which brand’s package food products do you like to consume?
□ Balaji □ Gopal □ Lay’s □ Other
5. Which are the main factors influence your buying of packaged food?
□ Price □ Quantity □ Quality □ Attractive
6. Which time you prefer to consume Gopal food products?
□ Routine □ Outing □ Festival □ Parties
71 | P a g e
7. Which packet do you prefer to buy?
□ Wafers □ Namkeens □ Others
8. Which food packet do you prefer to buy and consume?
□ Cup FRIEMS □ Nylon Gathiya □ Dal Muth
□ A B C D FRIEMS □ Tikha mitha Mix □ Masala Peas
□ Doll FRIEMS □ Thick Sev □ Sing Bhujiya
□ Ball FRIEMS □ Thin Sev □ Chiki Box
□ Ring FRIEMS □ Tikhi Sev □ Chiki
□ Rugby ball □ Nadiyadi Chavanu □ Sev
□ Sago Ball □ Sev murmura Plain □ Gathiya
□ Vanela Gathiya □ Garlic Sev Murmura □ Tikha-mora Gathiya
□ Papdi gathiya □ Sakkarpara □ Tikha Chevada
□ Champakali Gathiya □ Farali Chevdo □ Bhavnagari Gathiya
□ Bhavnagari Gathiya □ Dabela Chana □ Sabudana
□ Tikha gathiya □ Chana Dal □ Chana dal
□ Phulavadi Gathiya □ Mug Dal
72 | P a g e
9. Do you like trying new food of Gopal Snacks?
□ Yes □ No
10. Give your opinion about price of Gopal Snacks food products?
□ Reasonable □ Affordable □ High □ Low
11. How did you come to know about Gopal Snacks food products?
□ Advertisement □ Retailers □ Distributors
12. From where do you prefer to buy a Gopal Snacks food products?
□ Company Outlet □ Distributor □ Retailers
13. Do you get the Gopal Snacks food products as per your requirements
by the time and location?
□ Yes □ No
14. Are you satisfied with Gopal Snacks food product?
□ Yes □ No
73 | P a g e
ANALYSIS
1. Age:
□ 15-20 □ 21-25 □ 26-30 □ Above 30
Sr. No. Particulars Respondent %

1 15 – 20 27 52.9%
2 21 – 25 19 37.3%
3 26 – 30 1 2%
4 Above 30 4 7.8%
Total 51 100%
Responds
15 – 20 21 – 25 26 – 30 Above 30
 From the above chart analysis 52% persons are considered in 15-20 years age group, 38%
persons are considered in 21-25 years age group, 2% persons are considered in 26-30 years age
group, 8 % persons are considered in above30 year’s age group. So we can say that most of the
consumer of Gopal Namkeen is youngsters aged 15 to 25.
74 | P a g e
2. Would you like to buy packaged food products?
□ Yes □ No
Sr no. Particulars Respondents %

1 Yes 47 92.2%
2 No 4 7.8%
Total 51 100%
Responds
Yes No
 From the above chart analysis 92% persons says yes who is like to purchase packaged food
products and 8% persons are not like to buy packaged food products.
75 | P a g e
3. Which brand’s package food products do you like toconsume?

□ Balaji □ Gopal □ Lay’s □ Others

1 Balaji 40 40%
2 Gopal 55 55%
3 Lay’s 2 2%
4 others 3 3%
Total 100 100 %
Respondents
Balaji Gopal Lay’s others
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4. Which are the main factors influence your buying ofpackaged

food?
□ Price □ Quantity □ Quality □ Attractive
Sr no. Particulars Respondent %

1 Price 4 78 %
2 Quality 39 76.5 %
3 Quantity 5 9.8 %
4 Attractive 3 5.9 %
Total 51 100 %
Respondent
Price Quality Quantity Attractive
 From the above chart analysis 7.8% people influence price factor to buying packaged food
products, 76.5% people influence quality factor to buying packaged food products, 9.8%
people influence quantity factor to buying packaged food products, 5.9% people influence
attractive packaging factor to buying packaged food products. Gopal Namkeen believes in
quality not in quantity so Gopal Namkeen is popular than some other brands.
77 | P a g e
5. Which time you prefer to consume Gopal food products?
□ Routing □ Outing □ Festival □ Parties

1 Routine 35 62.7 %
2 Outing 15 29.4 %
3 Festival 2 3.9 %
4 Parties 2 3.9 %
Total 51 100 %
Responds
Routine Outing Festival Parties
 From the above chart 62.7% persons are consume Gopal packaged food products at routine
time, 29.4% persons are consume Gopal packaged food products at a outing time, 3.95%
persons are consume Gopal packaged food products at a festival time, 3.95% persons are
consume Gopal packaged food products at a parties time. Most of the consumers are eating
Gopal food in routine. So company should focus on routine basis requirement products.
78 | P a g e
6. Which packet do you prefer to buy?
□ Wafers □ Namkeens □ Others

1 Wafers 45 88.2 %
2 Namkeens 4 7.8 %
3 Others 2 3.9 %
Total 51 100 %
Responds
Wafers Namkeens Others
 From the above chart analysis 88.2% persons are prefer to buy a wafers, 7.08% persons are
prefer to buy a namkeens, another 4.72% people are prefer to buy a other packaged food
products.
 Most of the consumers of Gopal Namkeen are like to buy wafers more than namkeens.
79 | P a g e
7. Which food packet do you prefer to buy and consume?

1 Cup FRIEMS 1 2%
2 A B C D FRIEMS 2 2%
3 Doll FRIEMS 3 5.9 %
4 Ball FRIEMS 2 3.9 %
5 Ring FRIEMS 18 35.3 %
6 Rugby Ball 4 7.8 %
7 Sago Ball 3 5.9 %
8 Vanela Gathiya 1 2%
9 Papdi Gathiya 11 21.6 %
10 Champakali Gathiya 3 5.9 %
11 Bhavnagari Gathiya 3 5.9 %
12 Tikha Gathiya 1 2%
13 Phulavadi Gathiya - -
14 Nylon Gathiya - -
15 Tikha Mitha Mix - -
16 Thick Sev - -
17 Thin Sev - -
18 Tikhi Sev - -
19 Nadiyadi Chavanu - -
20 Sev Murmura Plain - -
21 Garlic Sev Murmura - -
22 Sakkarpara - -
23 Farali Chevdo - -
24 Dabela Chana - -
25 Chana Dal - -
26 Mug Dal - -
27 Dal Muth - -
Total 51 100 %
98
0
Responds
Cup FRIEMS A B C D FRIEMS Doll FRIEMS

Ball FRIEMS Ring FRIEMS Rugby Ball
Sago Ball Vanela Gathiya Papdi Gathiya
Champakali Gathiya Bhavnagari Gathiya
8. Do you like trying new food of Gopal products?
□ Yes □ No
1 Yes 51 100 %
2 No - -
Total 51 100 %
Responds
Yes No
 From the above chart 100% persons are like to trying new food of Gopal products.
98
1
9. Give your opinion about price of Balaji food products?
□ Reasonable □ Affordable □ High □ Low

1 Reasonable 33 64.7 %
2 Affordable 13 25.5 %
3 High 2 3.9 %
4 low 3 5.9 %
Total 51 100%
Responds
Reasonable Affordable High low
 From the above chart 64.7% persons gives their opinion on Gopal Namkeen that price of
Gopal Namkeen is a reasonable according theirs quality and quantity, 25.5% persons gives
their opinion on Gopal Namkeen that price of Gopal Namkeen is a affordable according theirs
quality and quantity, 4.12% persons gives their opinion on Gopal Namkeen that price of Gopal
Namkeen is a high according theirs quality and quantity. 5.88% persons gives their opinion on
Gopal Namkeen that price of Gopal Namkeen is a low according theirs quality and quantity.
98
2
10. How did you come to know about Gopal food products?
□ Advertisement □ Retailers □ Distributor □ Others
Sr No. Particulars Respondents

1 Advertisement, Retailers,Distributor, Others 2
2 Advertisement, Retailers 3
3 Advertisements, Others 2
4 Advertisements 20
5 Distributors 1
6 Retailers 18
7 Others 5
Total 51
Sr no. Particulars %
1 Advertisements 52.9 %
2 Retailers 45.1 %
3 Distributors 5.9 %
4 Others 17.6 %
total 100 %
Responds
Advertisements Retailers Distributors Others
 From the above chart 52.9% people are comes to know about Gopal products through
advertisement, 45.1% people through retailers, 5.9% people by distributors and remaining
20.00% people are comes to know the Gopal products from other area. company should focus
on advertising so people comes aware about Gopal products and increases sales.
98
3
11. From where do you prefer to buy a Gopal food products?
□ Company Outlet □ Retailer □ Distributor □ Wholesaler

1 Company outlet 5 9.8 %
2 Distributor 2 3.9 %
3 Retailers 41 80.4
4 Wholesaler 3 5.9 %
Total 51 100 %
Responds
Company outlet Distributor Retailers Wholesaler
 From the above chart 9.8% people are prefer to buy Gopal food products from company outlet,
3.9% people are prefer to buy Gopal food products from distributors, 80.4% people are prefer
to buy Gopal food products from retailers, 5.9% people are prefer to buy Gopal food products
from wholesaler.
98
4
12. Do you get the Gopal food products as per your requirementsby the
time and location?
□ NO □ Yes
1 Yes 50 98 %
2 no 1 2%
Total 51 100 %
Responds
Yes no
 From the above chart 98% people are get the Gopal food products as per their time and
location and other remaining 2% people are not get the Gopal food products as per their time
and location. This is very good aspect of Gopal Namkeen that most off consumers are getting
Gopal products as per their requirement by time and location.
98
5
13 Are you satisfied with Gopal food product?
□ Yes □ No

1 Yes 49 96.1 %
2 no 2 3.9 %
Total 51 100 %
Responds
Yes no
 From the above chart 96.1% person are satisfied with Gopal food product, 4.99% person
are not satisfied with Gopal product
101
4. Future Plan
 Future Plan are as under:

 Future plans of GOPAL SNACKS LTD.
1. To get more and cheaper production.
2. To launch new products.
3. To discover new markets.
4. To increase market share and stand against stiff market competition.
5. To increase plant and machinery for reach demand in Gujarat.
6. GOPAL SNACKS plan is to enter into the International market.
7. Also company enters in to potato chips market.
8. And they also want to use more and more latest technology.
9. They want to give more and more satisfaction to customer.
10.To get more and cheaper production.
11.To increase plant and machinery for reach demand in Gujarat.
12. To increase market share and stand against stiff market competition.
102
5. SWOT ANALYSIS
103
SWOT ANAYSIS
The Following Are The Strength, Weakness, Opportunity And Threats Of

GOPAL NAMKEEN LTD:
 STRENGTH
 Gopal Is an Established Brand in Region of Gujarat Hence It Enjoy Very

good Brand Name.
 Gopal Has A Strong Distribution Network In Gujarat.
 Gopal Is The First Company To Launch The Namkeen In Gujarat
Market.
 Company Gives Healthy Profit Margin To Retailers So They Are Also
Very satisfied With Company’s Product.
 To Maintain Quality At Any Cost Is the First and Strong Object Of The
Company.
 Gopal Having the One And Only Fully Automatic Plant For Production
in Gujarat.
 Weakness
 Gopal Does Not Aggressively Advertise On T.V. Or In Other Media.

 In This Company There Is No Facility Of Own Warehouse.
104
 Opportunity
 Gopal Is A Well Known Established Brand In Wafer Market In Gujarat.

Hence It Can Use Its Brand Name Further Established Itself In The
National Market.
 As The Real Income Of The People Increases Day By Day, There Are
Lots of Avenues That Can Be Explored By The Company To Attract
Potential Market In The Urban, Semi Urban And Rural Areas. The
Company Is Now Launching The Products In Maharashtra State.
 Threats
 Gopal Switching Amongst Consumer Has Increased Due To New

Entrances Offering Various Products In The Market So It May Be Possible
That The Regular Customer Of gopal Start Trying To Buy Other Brands Of
Wafer. Hence The company Must Keep Upgrading Its Product List To Suit
And Match The Faster And Ever Changing Demand Of Customer And To
Give Them Maximum Satisfaction.
105
6. MY OBSERVATION
106
My Observation
It Was Nice Experience To Know In Detail How To Work On Practical

Market It Was Useful To All The Student With Is Study In BBA.
 Atmosphere : GOPAL SNACKS Limited Atmosphere Is Very Good All

Staff Will Well Qualified In GOPAL NAMKEEN And All Units Are In
GOPAL NAMKEEN Is Helpful To Each Other’s.
 Pricing Structure: GOPAL SNACKS Limited Is More Conscious About

Their Price Because People Are More Sensitive to Price that’s Why They
Providing Best Quality at Less Price Again the Exact Price Policy Helps
Customer for Fast Transaction.
 GOPAL SNACKS Limited Consider the Related Aspects Such As

Competitors Price, Cost Including Production Expenses and Profit
Margin and Other related Aspects, Which Decide the Price of the
Product.
 GOPAL SNACKS Ltd Is In Concerned The Company Tries To Keep

Least Prices Than Competitors Price Lower Prices Are There Because
Of Their Minimum Advertisement Cost. The Company Has Adopted
Retail Pricing Policy under the Policy the Company Binds the Retailers
to Sale the Branded Goods At The fixed Rate Decided.
107
 Personal Approach: Personal Approach To Say GOPAL NAMKEEN

Company To Increase their Production Capacity And Launch A Something
New Products In The Market Andover More Market Of This Product.
 Salesman Service: The Marketing Department Of Any Co. Has Usually A

Marketing Management At The Top. Under Here There Are Salesman’s &
Sales Representatives. There Are Usually Move Around Their Allotted
Areas & Sell Their Goods.
 GOPAL NAMKEEN Is Sales Their All The Products Through Sales

Agency, And Sales Agency Are Sell By A Salesman, So A Salesman’s
Service Is Too good Of Selling A GOPAL NAMKEEN Products.
108
7. SUGGESTION
109
SUGGESTION
 Today Is The Era Of Hyper Competition And Cyber Competition, Now

Away Domestic Companies Face Many Threats Due To Arrival Of
MNCs(Multinational Company) In India. But Gopal Limited Is A Company
Which Is Capable Enough To Sustain And Maintain The Same Growth Rate
In The Market This Is Possible Only Thought Proper Integration Of
Management Strategy And Intellectual Plans And Gopal Is Having Peculiar
“KATHIYAWADI STRATEGY’ For Its Products
 After Completing My Project On GOPAL SNACKS LIMITED.I Want

To give Following Suggestion To The Company.
 The Production Capacity Should Be Utilized Maximum Extent.

 Company Should Try To Go For Exports.
 They Should Try To Increase The Advertisement To Create Awareness
Of The company’s Product
 Company Should Try And Expand The Market To National Level Also.
101
0
8. CONCLUSION
101
1
CONCLUSION
 GOPAL SNACKS LTD Is The Adventure Of Gujarati Family. It Is

Located At GIDC Rajkot And Almost All The Cities Of Gujarat They
Have Their Dealers.
 In This Company The Internal Relation Between The Workers And

Management Are Very Well. All The Workers And Management Behave
With Each Other As Family Members. It Is The Plus Point Of The
Company. The Management Of the Company Is Well Planned And Very
Effective.
 On The Point Of Completing This Visit Report I Am Concluding That

GOPAL SNACKS LTD Is Very Well Developed, Well Organized And
Progressive Company.
 My Heartily Best Wishes Are Always With Them For Their Great
Sparkling And Bright Future.
101
2
9. BIBLIOGRAPHY
101
3
BIBILIOGRAPHY
 Principles Marketing Management -Philip Kotler
 Marketing Management - S.A.Sharelekar
 Website - www.gopalnamkeen.com
101
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SAHIL SOALNKI S BBA PROJECT

COLLEGE: GEETANJALI COLLEGE OF COMPUTER

Guided by: - PROF. HEENAL MORJARIYA

SUBMITTED TO: - SAURASTRA

I Am The Undersigned Sahil S. Solanki A Student Of T.Y. B.B.A. Here

I Am Thankful To Those People Of Industry Who Have Directly Or Indirectly

I Am Extremely Thankful To Prof. Heenal Morjariya Who Had Helped Us In

I Am Also Thankful To My Senior Friends Who Had Helped And Guided Me

Today's world is management world and BBA is given a theoretical

Practical knowledge plays a vital role in BBA, no value of

II History & Development

III Company At A Glance

IV Brand Name, Product Range

VI Size & Type Of Organization

VIII Milestones and Certification

 The introduction of the any company is very important. This company

ii. HISTORY & DEVELOPMENT

 A Good Deal Of Time, Patience And Strong Determination Are Pre-

iii. COMPANY AT A GLANCE

 GOPAL NAMKEEN Was Started By Mr. BIPIN BHAI HADVANI On,

Name Gopal Snacks Ltd

2322-24, G. I. D. C., Lodhika.

Contact No (02827) 287370

Fax No (02827) 287377

Chief Promoter Bipin Bhai Hadvani

Size Of Unit Medium Scale

Firm Of Unit Limited Company

Bankers HDFC Bank

Motto Give A Satisfaction To Consumer

Accounting System Double Entry

Slogan Sab Bhoomi Gopal Ki

iv. BRAND NAME AND PROJECT RANGE

Namkeen Premium Range:

This is brief introduction of the managing persons of Gopal Snacks . These

 Founder Of Company : Mr. Vitthal Bhai H. Hadvani

 Managing Director : Mr. Bipin V. Hadvani

 CHRO Manager : Falguniben Prajapati

 Sales Manager : Navinbhai Gupta

 CFO : Mukeshbhai Shah

 Marketing : Jaydeepbhai Mehta

vi. SIZE & TYPE OF ORGANIZATION

There Are Four Size Of Business Organization.

1) Tiny / Cottage Enter Price: The Investment Of An Industry In Its Fixed

3) Medium Scale Enter Price: The Investment Of An Industry In Its Fixed

 Location Of Unit Is Most Important Factor For To Be Consideration For

 The Main Object Of An Industrial Concern Is To Maximum Profit

 Company Mainly Consider Following Factor Of The Time Of Selecting

 Above All Factors Are Available To Company, So We Can Say That

viii. MILESTONES AND CERTIFICATION

ix. FORM OF ORGANIZATION

There Are Three Type Of Organization.

 SOLE PROPRIETORSHIP: It Means A Single Owner In A Firm, In

 PARTNERSHIP: It Means A Two Or Many Person Together Meet For

 JOINT STOCKS COMPANY: It Means When The Company Collect

“GOPAL SNACKS LIMITED Is Sole Proprietorship.”

 Today World Is Full Of Competitions. It Is Very Difficult To Survive In

 As There Is Competition In The Market It Is Very Important For The

 GOPAL LTD Also Has Many Competitions In The Market. Competitors