MGM4183

ASSESSMENT 1- COMPARATIVE ANALYSIS OF BUSINESS IDEAS REPORT/VIDEO

DUE DATE: WEEK 4/12 SEPTEMBER

GROUP ASSIGNMENT (2 PERSONS)

MARKS: 10 % FOR REPORT & 10% FOR VIDEO PRESENTATION

PURPOSE: Students will be able to identify business opportunities, and to understand the
business environment.

INSTRUCTIONS: There are many opportunities out there but you are to short list two
business ideas only for this assignment. Assume that you are not sure yet, which
product/service you want, but at the end of the video presentation, you have to make up your
mind. Conduct a thorough investigation, write a report ( 1000 to 1500 words ) and prepare a
video presentation (15 min).

Submission: Email the report to me at ranalis@upm.edu.my and upload the video to google
class. Of Mgm4183

Guidelines:

-state your business ideas (2 products/services only in the same sector or different)

-who is the potential target market? What size of market? Where?

-what problems do you solve? Does it related to social/environment issues?

- risks? Why?

-why you choose to venture into the business?

- what is the market structure?

-what licenses you have to obtain?

- which product has higher margin?

-does the product is related to your hobby, family business, etc.

- what are the business challengers.

REPORT FORMAT

-Purpose of report

- comparative analysis of two business idea

-conclusion

-Reference