ENTREP_MIND

FEB. 11, 2024 BY: AIEN MIE B. GARCIA BLOG OO1

MEET
ECOSCENTIQUE,
BUY
ECOSCENTIQUE
The Central Mindanao University student population, particularly those
who resided in dorms and boardinghouses, was the target market for the
survey, which was carried out using survey questionnaires. The
interview's objectives were to confirm the team's theory, gain highlights
and feedback, and acquire additional data for our "eco-scentique"
product.

The group made the decision to use a questionnaire and interview approach
for the survey in order to gather unfiltered data and make sure the
responses were accurate and based on the experiences of the intended
audience. The group also decided on the product to be produced and the
best way to approach targeting their target market.

The team had two alternatives for recycling and repurposing the
disposable and used soap. The first option is a scented candle, which can
improve the mood when lighted, and the second is an air freshener, which
can stabilize and cool the area while removing foul odors. According to
the survey, 8/10 people prefer it as a scented candle. Interviewed
students at Central Mindanao University agreed that soaps and scented
candles are more appropriate for aesthetics and mood brightening, but
students prefer the idea of air freshener as a purifier of foul odors in
dormitories and boarding houses. Based on the survey, the team selected
the second option for it is much prefer by the target market and will
gain more revenue. But it is still planned to implement the both
products.

The team discovered last week that in addition to being more pragmatic
and ensuring the idea is more feasible, they also need to increase
revenue. Additionally, decision-making and the successful execution of
ideas and plans heavily depend on teamwork.