1.

Citizens: The permanent campaign profoundly influences citizens by shaping their perceptions of
political events. Continuous engagement through digital media keeps citizens informed but also
subjects them to carefully curated political messaging. Politicians leverage these platforms, like
Trudeau addressing the India dispute, to influence public opinion, fostering a sense of constant
political involvement among citizens. This perpetual communication often blurs the line between
governance and campaigning, altering citizens' expectations of government responsiveness and
contributing to a more politically aware and engaged populace.

2. Media: The media, a key player in the permanent campaign, undergoes significant transformation.
The 24-hour news cycle demands constant content, and politicians exploit this by providing a steady
stream of information. Journalists, in turn, become watchdogs, scrutinizing government actions.
However, the emphasis on immediate news cycles can lead to sensationalism, reducing the depth of
reporting. Politicians strategically use media platforms to disseminate messages directly, challenging
traditional journalistic gatekeeping roles.

3. Politicians: For politicians, the permanent campaign necessitates a perpetual state of

preparedness and engagement. Constantly vying for public approval, they strategically utilize social
media, control narratives, and adapt communication strategies. The emphasis on polling data
influences policy decisions to align with popular sentiments. Politicians' actions, even diplomatic
ones like Trudeau's, are framed within the context of electoral considerations, reflecting a blurred
line between governing and campaigning.

4. Political Communication: Political communication becomes a dynamic force in the permanent

campaign. The disciplined adherence to scripts and messaging strategies reflects an awareness of the
immediate impact on citizens. The rapid dissemination of information through various channels
fosters an environment where politicians are in a constant dialogue with the public. However, this
trend also risks oversimplification, as complex issues are distilled into soundbites for mass
consumption, potentially undermining the depth of public discourse.

5. Relationship Dynamics: The permanent campaign reshapes the relationship dynamics among
citizens, media, and politicians. Citizens experience a more direct connection with politicians but
must navigate an inundation of curated information. Media plays a dual role as a conduit and a
scrutinizer, impacting political discourse. Politicians operate in an environment where governance
and campaigning are intertwined, prompting strategic decisions based on immediate public
sentiment. This interconnected relationship, while fostering political awareness, also raises questions
about the depth and authenticity of political discourse in the era of perpetual campaigning.

Conclusion: In conclusion, the permanent campaign transforms the relationship between citizens,
media, and politicians into a continuous and dynamic interaction. While citizens gain direct access to
political information, the constant political engagement challenges traditional roles of media
gatekeeping. Politicians, in turn, navigate a landscape where governance is entwined with electoral
considerations. This evolving relationship underscores the need for critical media literacy, an
understanding of the motivations behind political communication, and a reevaluation of the
boundaries between electioneering and responsible governance.