WEEK 3 – Quarter 3

✓ Types of Media
✓ Media Convergence

Most Essential Learning Competencies

✓ Identify different types of media

✓ Define media convergence
✓ Demonstrate how variety of media affects everyday life through a sketch

Learning Content

a. Types of Media
a. Different Types of Media
b. Categories of Media

b. Media Convergence
a. What is Media Convergence
b. Examples of Media Convergence

1|P age
 Lesson 6: Different Types of Media 6

At the end of the lesson, the learners (should be able/are expected to):

• Identify different types of media

Teaching and Learning Activities

Media is the plural form of medium, which (broadly speaking) describes any channel of communication. This
can include anything from printed paper to digital data, and encompasses art, news, educational content and
numerous other forms of information. Anything that can reach or influence people, including phones, television,
and the Internet can be considered a form of media.

Formative Assessment:

Type of media. “P” for Print Media, “B” for Broadcast Media and “N” for New Media
1. Philippine Daily Inquirer Newspaper
2. Media and Information Literacy Textbook
3. M.O.R. Radio
4. Tala by Sarah G in Spotify
5. UAAP Volleyball League in iWant App

A. Different Types of Media

1. Print Media - consist of paper and ink, reproduced in a printing process that is traditionally mechanical.
2. Broadcast media - refer to media such as radio and television that reach target audiences using airwaves
as the transmission medium.
3. New Media - are content-organized and distributed in digital platforms

Categories of Media

Print Media
a. Newspaper
b. Magazines
c. Books
Broadcast Media

a. Television
b. Radio
New Media
a. Cinema and Video Advertising
b. Internet

2|P age
 Name: ________________________________ Date: ____________
Section: ______________ Group: _________ Score: ____________

Lesson 6: Different Types of Media 6

Performance Task

Name of Activity : iShowCaseMo!

Directions : Showcase a certain issue of your interest through one of the different types of
media.

OUTPUT

RUBRICS: Members:
Timeliness – 5pts
Idea – 15pts
Creativity – 10pts

3|P age
Review Questions

Directions: Write “P” for print media, “B” for broadcast media, and “N” for new media.
1. DZMM Teleradyo Patrol
2. Ibong Adarna Book
3. One-Pumch Man manga uploaded in MyManga Website
4. Online newspaper
5. Regional Tourism Council Brochures

4|P age
 Lesson 7: Media Convergence 7

At the end of the lesson, the learners (should be able/are expected to):

• Define media convergence

• Demonstrate how variety of media affects everyday life through a sketch

Teaching and Learning Activities

What are the capabilities of your cellular phones?

Cell Phone Capabilities

• Take and make calls to any other person with a phone.

• Send and receive text messages.
• Take, view, and store pictures and videos using a built-in camera

What is Media Convergence

Media Convergence simply refers to the merging of different types of mass media such as Traditional Media,
Print Media, Broadcast Media, New Media and the Internet as well as portable and highly interactive technologies
through digital media platforms

Examples of Media Convergence

• Smartphones (converging camera, music, the internet, books, and all other media together)
• Online Radio (converging radio with the Internet)
• E-books (converging paperbacks with the digital technology)
• News Websites and Apps

5|P age
 Name: ________________________________ Date: ____________
Section: ______________ Group: _________ Score: ____________

Lesson 7: Media Convergence 7

Performance Task

Name of Activity : SketchKo!

Directions : Demonstrate how variety of media affects everyday like through a sketch /
drawing.

OUTPUT

RUBRICS: Members:
Timeliness – 5pts
Organization of Idea - 15pts
Creativity – 10pts

6|P age
Review Questions

Directions: Write “MC” if it is example of Media Convergence and “NA” if it is not.

1. Smartphones
2. printed newspaper
3. News Website
4. E-Books
5. Radio

7|P age