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Fun Fries Tea
Fun Fries Tea
Fun-FRIES-Tea
“Every bite is Fantastic”
BUSINESS PROPOSAL
Presented to the
Senior High School Faculty of
Aparri East National High School
Aparri, Cagayan
Riziel M. Lazza
Liezel Joy B. Limun
Angel Rosette G. Saguirre
Joan M. Furagganan
Mary Macrine Siriban
Mia M. Siriban
Camille Angel T. Onate
Jessa May Sinamag
Blessie May Sola
Jeianne Shelly Royce Cutaran
APARRI EAST NATIONAL HIGH SCHOOL 2
2022
APARRI EAST NATIONAL HIGH SCHOOL 3
TABLE OF CONTENTS
EXECUTIVE SUMMARY........................................................................................3
INTRODUCTION......................................................................................................4
PRODUCT DESCRIPTION......................................................................................5
INDUSTRY ANALYSIS...........................................................................................6
MARKET ANALYSIS..............................................................................................7
MARKETING PLAN.................................................................................................8
OPERATIONAL PLAN.............................................................................................9
ORGANIZATIONAL PLAN...................................................................................10
FINANCIAL PLAN.................................................................................................11
APPENDICES..........................................................................................................12
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EXECUTIVE SUMMARY
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INTRODUCTION
Food is one of the basic needs of human being and one of the most immediate
requirement for day to day survival. This is why food business is one of the popular
and successful business. The entrepreneurs came up with the idea of starting a food
business because it is an eye catching to the customers due to its demand nowadays.
The entrepreneurs build a small food business named Fun-FRIES-Tea because they
want to earn profit while they are in school and for their products to be known that
intend to satisfy the needs and wants of the customers who will buy the products. The
There are different business that provide the same goods and services, but Fun-
FRIES-Tea is different from them. The product that the business offers in the market
are affordable and more nutritious that is beneficial to the customers and guarantees
the good quality of the product making it unique and competitive to others. The
company assures that they will provide customers a good quality of service that they
The business will open in between 8:00 in the morning until 4:00 in the afternoon
depending on the demand that will show. The operation of the business will be
Monday to Friday. The preparation of the needed materials and ingredients of the
company's product will be done before the business hours. Each members of the
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company will have their owned task in order for the business to operate successfully.
The customers can go directly to the store or through social media specifically
through Facebook if they want to buy the company's product. If 6% of the target
market will buy the product, the company anticipates earning approximately Php2,160
in a day. In a month with 20 days of operation, they can earn Php43,200. Then in the
first year, they anticipates to earn approximately Php518,400 and Php1,555,200 in the
third year.
Company Description
Fun-FRIES-Tea is a small food business that produces and sells mashed camote fries
and drinks like lemon iced tea. It was created in September 2022 by Group 3, Grade
12 ABM learners from Aparri East National High School. The business will be
located around the campus of Aparri East National High School. The entrepreneurs
choose this location for their business because it can give them a high probability for
a business growth and their product will be expose in a wide array of customers since
there are a lot of learners and teachers inside who are always looking for a food to eat.
The business is owned and run by Riziel Lazza, Liezel Joy Limun, Angel Rosette
Aguirre, Mary Macrine Siriban, Joan Furagganan, Camille Angel Oñate, Mia Siriban,
Jessa May Sinamag, Blessie May Sola, and Jeianne Shelly Royce Cutaran, thus
most basic form of partnership, where two or more partners get together to manage
VISION
To be recognized as one the leading producer and provider of good quality, healthy
MISSION
To maintain the quality and affordability of its product. We will do our best to serve
the customers in its respect and utmost availability for the customers to enjoy not only
GOALS
• To provide a good quality, healthy and affordable snacks that can satisfy the taste
OBJECTIVES
• Sell products of high quality, as well as keeping the customers happy and satisfied
PRODUCT DESCRIPTION
Product Features
Fun-FRIES-Tea offers an innovative product in the market and their main product is
Mashed Camote Fries. The business also offers Lemon Iced Tea, a drink that can be
paired with the main product. The mashes camote fries have appearance of long and
thick strips. It is delicious crispy and healthy snack. Mashed Camote Fries do not
offer delicious taste, but they also provide a lot of nutrients or benefits to the
customers. Mashed camote fries is healthy because of its main ingredient which is
camote. Camotes are starchy root vegetables that are rich in fiber, vitamins, and
minerals. They’re also high in antioxidants that protect your body from free radical
damage and chronic disease. Camotes are also rich in beta-carotene and anthocyanin,
antioxidants that may help prevent vision loss and improve eye health
(www.healthline.com).
The product mashed camote fries is different from Potato fries that everyone knows
and is offered by different competitors. Mashed camote fries are dipped in Mayo-
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Ketchup Sauce which is flavoring and gives extra flavor to the product, and that’s
why the company thought about the sauce of the product it’s because they have a
different ingredient to use to make this sauce unique and you can say “FANTASTIC”
because you can’t believe that what they did was so delicious and the crisp that
crushing in your mouth especially when you dip it in the sauce you definitely forget
your name.
Pricing
Product Description
The entrepreneurs decided to market the product through the use of social media
platforms and sell it inside the school to reach their target market. The entrepreneurs
will post the product through their personal accounts or group pages on social media
platforms such as Facebook. The entrepreneurs will also sell inside the school,
starting from 8:00 am to 4:00p.m. To ensure that their product is accessible to all
customers, the product will be distributed directly from the producer to the customers,
which are the students and teachers of Aparri East National High School. The
Future Expansion
In the next five years, The Fun-FRIES-Tea company want to expand their business in
other areas. The company build their own establishments and branches in the entire
Cagayan particularly at Schools or Universities. They also supply the other stores in
wholesale price. And this will be done by simply being strategically innovative and
Break-even Analysis
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INDUSTRY ANALYSIS
Industry Trends
Current Competition
The direct competitors of the company will be French fries of Jollibee, McDo, and
Milk tea shop around Aparri, which sells French fries at a higher price than Fun-
FRIES- Tea. Sharwarmastic Company is also one of their direct competitors that sells
mashed camote is their main ingredient. The indirect competitors of the company will
Tuna cheese balls of the Yummy bites Company. These food products are more
Business Risks
In running a business, there are a lot of challenges along the way that need to be
addressed with attention and concern. They also need to be solved before they get
worse and might cause more complication in the near future. These are a few risks
Uncertain Sales. They assume that sales won’t be very high because they don’t know
how many consumers there will be in the coming days, weeks, and months to make
purchases, However, they see offering free tasting as a way to introduced their
product to consumers.
Lack of experience. They are unfamiliar with the food industry, so it may take them
some time to adjust to this type of setting, even though they never consider it a
possibility. Instead, they seek inspiration and guidance from experts to hone their
Lack of available funds. The entrepreneurs are still students that’s why they don’t
have a lot money. They think that they will approach their parents for financial
assistance.
SWOTT ANALYSIS
STRENGTHS
The mashed camote Fries is made up with inexpensive yet good quality ingredients,
adding to the customer particularly the students, the entrepreneurs decided to sell the
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product at a reasonable price. This will increase the number of people wanting to buy
The company will cook the product when the customer ordered so that they can enjoy
The entrepreneurs are easy to meet and easy to deal with since they are approachable
to their target market. It is an effective way to increase the number of their customers.
WEAKNESSES
The business is still new to the market so the people aren’t aware that such business is
exists.
•Lack of Capital
They are also short in the funds because they are also have personal expenses as a
students
•Crunchiness of the products could change if stocked for a long period of time.
OPPORTUNITIES
• Availability of Internet
Since many people especially students are using internet, it will be huge opportunity
Since the entrepreneurs are offering inside a school that has a large number of
THREATS
The entrepreneurs are not the only one who is selling in the market, other businesses
•Price sensitivity
tends to buy products with very affordable price which the company’s takes in a
•Inflation
If the company is not good and the inflation hikes, it will affect the prices of the
TRENDS
There are several anticipated trends in the Fun-FRIES-Tea industry, where businesses
enhance their goods and services to satisfy customer demand. Additionally, the
company will launch a new product that appeals to customer taste senses.
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MARKET ANALYSIS
Target Market
The need for entrepreneurs to have a well-defined market is more important than ever
company’s primary target market are the learners od Aparri East National High
School, who are very much interested in eating good food with good health benefits
as well as trying something new. In line this, with Aparri East National High School
serve as their secondary target market since they are working in Aparri East National
High School that can definitely avail of the product that the company is offering. The
company’s target market includes both males and females whose age 12-50 years old,
but the product can be sold to anyone regardless of their demographic profile.
Market Needs
Mashed camote fries is a new product, it may be liked or disliked by the target
market. All the market needs of a customer make sure a company meets their all
needs; an entrepreneur’s good service will be improved and maintained, and also the
product will surely serve with a high quality. The company posts on their Facebook
page about the feedback of the customer about the product and the services of the
company so that they know what they need to modify and improve.
Good services: the company will maintain a good service experience from the
beginning to the end, and thru will make sure to build a good relationship between the
Good Quality: The ingredients of a product have a high quality because we choose the
sweet camote as an alternative. Maybe the customer will not be used to it, but a
company will surely satisfy the customer because it is more delicious and healthier
than usual.
The company’s potential market has an estimated total population of 2,400, which
consists of learners and teachers of Aparri East National High School. Based on the
kind of product offered and the fact that the company is new to the market the
company initially aims to capture 6% of the existing target market, which is about 144
customers.
The projected total 1 year sale of the company’s product would be P518,400. If the
business continues to operate successfully in the next 5 years, they will also target
learners from different schools and other workers who live in different areas of
Cagayan. They will build establishments and branches in order for them to reach their
target market. The market share of the company will also grow as the business grow
MARKETING PLAN
Marketing Objectives
The fun fries tea company needs to post three times a week on their Facebook page in
the last quarter of 2022 to gain 100 new followers each month. Obtain a 10% increase
in the market share of mashed camote fries by the end of the year. Boost sales by 10%
by the end of the 2022 by increasing target market with the help of weekly social post.
Market Positioning
Fun-Fries-Tea competes with similar products on the market. They will make sure
that the customers are aware of where their manufacturing materials are coming from
and who our suppliers are, as well as it’s affordability, benefits, and values that it
returns to the customers because of the richness of the nutrients that the product
contain.
MARKETING MIX
Product
The product is the heart of the company. It is the most important asset that a business
has. It allows the business to operate, and without a product, the business cannot
camote fries that is made from mashed camote mixed with flour, cornstarch, and eggs.
It has a crunchy outside and a soft and flavorful inside. Since fries is one of the
popular snack in today’s generation, the company’s product will surely satisfy the
taste of the customers because it is delicious and provides multiple health benefits.
The company's product was superior to regular fries since the pricing of the product
was less expensive than the other competitors like fast food chains. The differ of a
company's product to other competitor is that instead of potatoes, they chose camote
since they were healthier than potatoes and had a high Vitamin A content, which is
Price
The Fun-FRIES-Tea company will maintain its affordable prices so that the target
market, of any age, can still afford. The company will use the break-even pricing
method in determining the price of the product. They use break-even pricing because
it ensures that the products sold ensures that there is neither any loss nor profit for the
company. They use it to capture more customers and gain fast market share.
Place
Aparri East National High School is the Fun-FRIES-Tea company’s strategic location
population that can notice and avail the product. The company’s primary target
market is students, and the secondary target market is Aparri East National High
School teachers. The entrepreneurs believe that their target market will significantly
contribute to the business’s success because the product they are offering is delicious
and affordable, and it is likely to appeal to its customers’ tastes and preferences. Their
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intermediary levels. In this case, they will sell directly to their customers.
Promotion
many consumers as profitable. For that reason, the entrepreneurs will implement
Direct Selling- Direct selling will be the company’s primary mode of promotion. This
is done to ensure that the customer’s needs are met, and that their wants and
expectations are exceeded. The entrepreneurs aim to prioritize customer service and
Social Media- Fun Fries-tea will have its own Facebook page where customers can
express their comments and ideas, where the majority of the target market,
particularly teenagers are active. It includes an overview of the products and services
that the company It will also serve as a communication media where they can place
their orders.
Free Tasting- Fun-FRIES-Tea will conduct a free tasting program to their target
market which is students and teachers of Aparri East National High School. It is the
company’s initial step in promoting their product. It can help the company to become
Flyers- The business will distribute flyers to a target market in order for them to be
aware of the presence of a company and its products. The entrepreneur will include all
People
doing their assigned tasks for the business to be function properly. The manager of the
company company is Riziel Lazza and Liezel Joy Limun as the assistant manager,
they are responsible for overall operations. Production team are Angel Rosette
Saguirre, Mia Siriban, and Jeianne Shelly Cutaran, who will handle the production
process from producing materials and ingredients up to finish products and serving it
to the customers. Finance team are Mary Macrine Siriban, Blessie May Sola, and
Camille Angel Oñate, they are responsible for financial functions of the company.
Marketing team are Jessa Sinamag and Joan Furagganan. The entrepreneurs will work
together as one especially if there is a high demand for the product to make sure that
they could satisfy the needs of their customers and provide enough supply of products
for them.
Packaging
Packaging that is properly designed and crafted can provide customers with
convenience as well as additional promotional value. People these days are attracted
to products that look attractive in photos for their posts on various social media sites.
The packaging for the company’s mashed camote fries is made of brown paper. The
company chose DIY packaging because it is less expensive, more affordable, and eco-
friendly, and it also fits a visually appealing trend that provides a company with free
along with the business contact and address, will be placed in front of the DIY
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packaging. On the other hand, lemon iced tea will be served in a clear plastic cup to
make it more visually appealing to customers, and the clear plastic cup can also be
reused and recycled by customers. The company name was also included on the
package to inform buyers about the origin of the products. The company will ensure
that their customers receive good service by providing them with good or high-quality
Positioning
The Fun-FRIES-Tea will position itself as a reasonably priced fries business that has
an innovative, effective service and products that will serve its target market. Fun-
MARKETING STRATEGIES
Promotional strategies
Media accounts, free tasting, and distributing flyers. The company Fun-FRIES-Tea
will be promoting their product by direct selling, creating social conduct these
different promotional strategies to attract and gain interest to the customers. They will
create social media accounts in Facebook since it is free and people nowadays spend
more time surfing on the internet. They will also conduct free tasting because they
believe that it will easily attract the customers. An lastly they will also distribute
flyers because they want to spread awareness about the presence of their company and
their product. The company believes that conducting these promotional strategies will
Advertising strategies
Fun-FRIES-tea has also identify several other means of advertising. The company
will spread flyers and utilized social media, specifically by creating Facebook page in
order to advertise their business and their product. In that way, their target market,
which are Aparri East National High School students and teachers, are aware of their
Pricing Strategies
The company used break even pricing strategy to determine the price of the product.
Customers will pay Php20.00 per packet of Mashed camote Fries and Php10.00 per
cup of Lemon iced tea. This pricing strategy can encourage customers to buy more of
the products and they will be able to sell more of their products, boost their sales, and
attract more customers. The ingredients used to produce the company’s product will
Positioning Strategies
cutting edge, useful services and goods to cater to its target clientele. Fun-FRIES Tea
Distribution strategies
The company has its own location where the product is produced and displayed for
customers to see which products they prefer or want to purchase. The Mashed camote
Fries distribution strategy was direct for the customer’s or end user’s benefit and
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service. The company came with the conclusion that Aparri East National High
Retention strategy
The act of keeping your current customers is known as customer retention. Your sales
and profit will rise if you can keep customers. To withstand market shifts, businesses
customers are so important to business, they must understand why some things, or
occasionally the pricing, fluctuate as a result of market inflation. If it’s simple for the
entrepreneurs to communicate with you if anything unexpected happens, they can also
Marketing Budget
Food Tasting
TOTAL
Market Research
Controls
CHARGE FRAME
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Process of
Business
Legal
Requirements
Rent a
building for
the business
Purchase
equipment and
preparation of
furniture and
fixtures
Purchasing pf
ingredients
and materials
needed in the
production
Promoting and
advertising the
business
Preparation for
the opening
Opening of the
business
APARRI EAST NATIONAL HIGH SCHOOL 25
OPERATIONAL PLAN
earn a lot of income, sell products of high quality, as well as keeping the customers
happy and satisfied with the products offered, and increase revenue and sales growth.
The company goals are to grow their business and have branches in the near future, to
create a name in the market, and to provide good quality, healthy, and affordable
snacks that can satisfy the taste buds and budget of their customers.
Every business has its own schedule, including times for going to the store, opening
the store, selling the products and more. Every firm needs a company timeable since
the company have to adhere to it, and sometimes it can’t because there are so many
customers that want to all the time. According to the company’s timeline, business
owners must visit and clean their perspective area at 6:30 a.m. every morning. The
company will prepare everything they need at 7:30 in the morning. The company will
APARRI EAST NATIONAL HIGH SCHOOL 26
check if everything is ready. Additionally, the store is open during recess from 9:30 to
9:45 and closes at 11:30. That hat half-day was used to launch the business, Fun-
FRIES-Tea. The operation of the business will taking place at Senior High School
Building A.
The entrepreneurs will work together as a team before releasing of the company’s
product. The Fun-FRIES-Tea company will hold a regular team meeting. They will
discuss the strategy and where they will focus, what they will enhance, and what they
regulations.
The manager and assistant manager will continually be on the lookout for methods to
reduce inconvenience, save time and money, and improve sales flow. The production
camote fries and lemon iced tea). In between production process, the department
achieve output targets. It also manages every aspects regarding of purchase of raw
materials and ingredients, as well as product creation. The sales and marketing
department will implement all marketing activities or techniques, such as free tasting,
distribution of flyers, and promoting the products on social media platform, they will
also provide the customers with what they requested in good condition. Finance
Department will be delegated to the most capable individual, the one who understand
how cash will come into the business, the one who will do the a balance, obtain the
customer’s purchase money, and deliver the exact customer change. After selling the
products, the manager and assistant manager will conduct monitoring to determine
whether they made or loss money. These different departments are responsible for
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completing their own tasks. In order to complete the task of each department, the
overall cost of three department (Operational, Sales and Marketing, and Finance) will
be monitored by manager and assistant manager to assess how much a company spent
on each operation. The estimated cost or budget for the production department will be
Php1,500.00. The estimated cost for sales and marketing department will be
Php500.00. And lastly, the estimated cost for Finance department will be Php300.00.
M’s OF PRODUCTION
Manpower
Methods
Machines
Fun-FRIES-Tea needs equipment and tools in the workplace because it is one of the
most important aspects of a successful business. Equipment and tools are essential in
manufacturing process. These are essential because the business would be unable to
Gasulette ₱250.00
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Frying Pan ₱
Mixing Bowl ₱
Knife ₱
Strainer ₱
Chopping Board ₱
Measuring cups ₱
Peeler ₱
Piping Bag ₱
Tongs ₱
Materials
Flour ₱
Cornstarch ₱
Eggs ₱
Salt ₱
Cooking oil ₱
Ketchup ₱
Mayo ₱
Money
APARRI EAST NATIONAL HIGH SCHOOL 29
ORGANIZATIONAL PLAN
parties form and own together. These parties, called partners, may be individuals,
which are general partnerships, limited partnerships, and limited liability partnerships.
The entrepreneurs decided to use general partnership as the form of the business
organization. General partnership is the most basic form of partnership where two or
more partners get together to manage and run a business. All partners have
independent power to bond to contracts and loans. Each partners also has total
liability, meaning they are personally responsible for all of the business debts and
partnership because it will be lot easier to establish the business of they will divide the
• High source of capital. With many partners, a business has a richer source of capital.
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• Better decision making. Partners share the decision making and can help each other
• Shared responsibility. Partners can share the responsibility of the running of the
business. This will allow them to make the most of their abilities.
FINANCIAL PLAN
Financial Projections
APPENDICES