PROJECT REPORT

EFFECT OF ADVERTISING ON CHILDREN AND THEIR BUYING BEHAVIOUR

QUESTIONNAIRE
General Information
1. Name: Mr./Ms. __________________________
2. Age: ____________
3. Gender: _______________
4. Marital Status: _________________
5. Occupational Status?
[a] Father working [b] Mother Working
[c] Both Working [d] None Working
6. Family Income?
[a] More than 1500000 [b] 1000000-1500000
[c] 500000-1000000 [d] Less Than 500000

Choose Any One:

7.According To You How Does A Kids Watch TV?

[a] Always/ Everyday [b] Sometimes/ 3-4days
[c] Most often/ 5-6days [d] Occassionally/ 3-4days
8. How Many Hours Kids Watch TV?
[a] 0-2 Hours [b] 2-4 Hours
[c] 4-6 Hours [c] Unlimited
9. Generally With Whom Do They Watch TV?
[a] With Father [b] With Mother
[c] With Friends [d] Alone
10. Do You Kids Like Foods Advertisement?
[a] Strongly Agree [b] Agree
[c] Disagree [c] Strongly Disagree
11. Do Their Eating Habits Change After Watching A Certain Food
Advertisement?
[a] Yes [b] Not
[c] Maybe [d] Maybe Not
12. Do The Kids Spent Most Of Their Money On The Advertised Food?
[a] Sometime [b] Always
[c] Rarely [d] Not At All
13. Do You Think Ad Makers Target Kids For Their Personal Motive of Product
Promotions?
[a] Strongly Agree [b] Agree
[c] Disagree [d] Strongly Disagree
14. What Do You Think Food Advertising Affect A Kid’s Thinking
[a] Sometime [b] Always
[c] Rarely [d] Not At All
15.Do You Think Ad Makers Focus Mainly On The Emotions Of The Kid’s And
By Making The Ad All Fancy To Influence Them?
[a] Strongly Agree [b] Agree
[c] Disagree [d] Strongly Disagree

16.Suggestion