BUSINESS STUDIES

NAME: YASHASVI SHARMA

CLASS- XI C
TERM II PROJECT
 CONTENTS

SUBTOPIC PAGE NUMBER

INTRODUCTION 1
BUSINESS ENVIRONMENT AND ITS 2,3 & 4
CHANGES
TWO SUITABLE COMPANIES 5
FIRST MOVER ADVANTAGE 6
THEIR REACTION TO ENTRY OF 7&8
GLOBAL COMPETITION

CONCLUSION 9
BIBLIOGRAPHY 10
 WHAT IS BUSINESS ENVIRONMENT?

• The term ‘Business Environment’ means the sum total of

all the forces,factors and institutions which are external to
a business enterprise and beyond its control but which
exercise tremendous influence on the working and growth
of the business enterprise.
 IMPORTANCE OF CHANGES IN BUSINESS ENVIRONMENT:

The business environment is constantly evolving, and understanding the importance of changes in this
environment is crucial for the success and sustainability of any organization. Here's a detailed study on the
significance of changes in the business environment:

1. Adaptation to Market Trends: Businesses need to monitor changes in customer preferences, buying
behaviors, and market trends. Adapting to these trends ensures that products or services remain relevant and in
demand.
2. Competitive Advantage: Changes in the business environment often lead to the emergence of new
competitors or shifts in the competitive landscape. Staying ahead or adapting to these changes can provide a
competitive advantage.
3. Regulatory Compliance: Governments frequently introduce new regulations and laws that impact industries.
Staying compliant with these changes is essential to avoid legal issues and maintain a positive public image.
 • 4. Technological Advancements: Technology is rapidly evolving, affecting how businesses operate.
Embracing technological changes can lead to process improvements, cost efficiencies, and innovation.

• 5. Globalization: The world has become more interconnected, opening up new markets and supply
chain opportunities. Adapting to globalization can help businesses expand their reach and reduce costs.

• 6. Economic Factors: Economic conditions, such as inflation rates, interest rates, and exchange rates,
can impact a company's financial health. Being aware of these changes allows for better financial
planning.

The above is the exchanges of cryptocurrency industry,which has been popular in recent years but has been affected
due to technical issues including regulatory challenges,security breaches and scalability concerns
 C O M PA N I E S W H I C H H A D F I R S T M OV E R A DVA N TAG E I N
I N D I A N B U S I N E S S E N V I RO N M E N T:

✓ Tata Motors
✓ HDFC Bank
 TATA MOTORS AND HDFC BANK

• Tata Motors was one of the first companies to enter the Indian automobile manufacturing industry. They
launched the Tata Indica, India's first passenger car designed and produced entirely within the country, in
1998. This gave them a significant advantage in terms of brand recognition and market share.

• HDFC Bank is another example of a company that capitalized on a first-mover advantage in the Indian
banking sector. It was one of the first private sector banks to be established in India in 1994 after the
liberalization of the banking industry. Its early entry into the market allowed it to build a strong customer
base and establish a widespread branch network.
 THEIR REACTION TO ENTRY OF GLOBAL
COMPETITION:
Both Tata Motors and HDFC Bank reacted to the entry of global competition in the Indian market by adopting various strategies to maintain
their competitiveness.

TATA MOTORS:

i. Product Innovation: Tata Motors continued to innovate and expand its product range. They
launched new car models and improved existing ones to meet changing consumer preferences
and global standards. For instance, the Tata Nano was introduced as an affordable small car to
cater to a different segment of the market.
ii. Global Expansion: Tata Motors expanded its presence internationally through acquisitions,
such as the acquisition of Jaguar Land Rover (JLR) in 2008. This move not only increased their
global footprint but also allowed them to access advanced technology and design expertise.
iii. Cost Efficiency: To compete with global players on cost, Tata Motors focused on cost-efficient
manufacturing processes and supply chain management.
 HDFC BANK
i. Technological Advancements: HDFC Bank invested heavily in technology
to offer innovative banking services, improve customer experience, and
compete with global banks. They introduced online and mobile banking
services, making it convenient for customers to access their accounts.
ii. Branch Network Expansion: While embracing digital banking, HDFC Bank
continued to expand its physical branch network across India, ensuring
accessibility to a wider customer base.
iii. Customer-Centric Approach: The bank maintained a strong customer-
centric approach by providing personalized services, efficient grievance
redressal, and a range of financial products to meet diverse customer needs.
iv. .
 CONCLUSION

In summary, changes in the business environment are a constant reality, and they can present both opportunities
and challenges. Successful organizations recognize the importance of staying informed, flexible, and adaptable to
these changes. They use changes as catalysts for growth, innovation, and maintaining a competitive edge in
their respective industries. Ignoring or resisting changes can lead to stagnation and, ultimately, decline in today's
dynamic business landscape.
Both companies recognized the importance of adapting to changing market dynamics and global competition.
Their strategies included a blend of innovation, technology adoption, and customer-centricity to stay competitive
in the evolving Indian business environment.
 BIBLIOGRAPHY

1 . H T T P S : / / W W W. E N T R E P R E N E U R . C O M / E N - I N / N E W S - A N D - T R E N D S / T H E -
S A L A R I E D - E N T R E P R E N E U R - 3 - K E Y- D E E PA K - PA R E K H -
D E C I S I O N S / 4 5 5 1 5 1 # : ~ : T E X T = A % 2 0 L E A P % 2 0 O F % 2 0 FA I T H % 2 0 W I T H , C O U N T R
Y % 2 0 T I L L % 2 0 T H E % 2 0 L AT E % 2 0 1 9 8 0 S .

2 . H T T P S : / / W W W. L I N K E D I N . C O M / P U L S E / O U T L O O K A - V I E W- H D F C - B A N K -
P R AT I K S H A - L I N G AYAT

3 . H T T P S : / / W W W. A U TO C A R P RO. I N / A N A LY S I S - S A L E S / TATA - M OTO R S - R AC E S -

TOWA R D S - R E C O R D - E L E C T R I C - C A R - A N D - S U V- S A L E S - I N - F Y 2 0 2 4 -
1 1 6 6 7 8 # : ~ : T E X T = F I R S T % 2 D M OV E R % 2 0 E V % 2 DA DVA N TAG E & T E X T = F RO M % 2 0 A
N % 2 0 8 4 % 2 5 % 2 0 R E TA I L % 2 0 M A R K E T, B OT H % 2 0 E X I S T I N G % 2 0 A N D % 2 0 N E W % 2 0
R I VA L S .
4 . S C H O O L B S T T E X T B O O K , C . B G U P TA