CHAPTER 2

Marketing Study
A. Market Distribution
1. Area Geographical Coverage
Figure 1
Area Geographic Coverage

Sto. Tomas City is one of the provinces in Batangas. The city covers of 95.41 square
kilometers or 36.84 square miles which constitutes 3.06% of Batangas total area. Its
population as determined by the 2020 Census was 218,500. This represented 7.51% of
the total population of Batangas province, or 1,35% of the overall population of the
Calabarzon region.

2. Methods of Transportation and Existing Rate of Transportation

The establishment of bubble potato is along the way which is the customer can take
jeepney or tricycle the cost of their transportation is depend on how close or far are
them to the establishment.

3. Channel of Distribution and general trade practices

The bubble potato business is direct channels which is in Lifestyle Street in Sto.
Tomas city near in the San. Antonio. We will also create a sale promotion to attract
more consumer. We will also use the social media to promote our own product.

B. Demand
In this part we should know the need of the customer so that we can meet or achieve
their expectation.

1. Past consumption

The proponents that we use here is survey questionnaire that was distributed in
400 respondents from different barangay here in Sto. Tomas City, Batangas.
 Table 2.1
Computation for Frequency of Agreement
Category Frequency No. of Percentage
Respondents
Once a month 12 161 40.25%
Twice a month 24 219 79.5%
Thrice a month 36 8 2%
Weekly 52 12 3%
Never 0 0 0%
Total: 400 100%

In this table, it shows the results of the survey that the researcher conducted with
the question of “how often do you eat potato?” the result is majority of twice a
month with 54.75% percentage while 40.25% for the once a month, 2% for the
thrice a month and last in 3% for the weekly.

Table 2.2
Computation of Market Acceptability
Particular No. of respondents Percentage
Yes 328 82%
No 73 18%
Total: 400 100%

In this table, it shown the result in the survey questionnaire that made by the
researcher about the question of “If bubble potato will be available in Sto. Tomas
city are willing to buy it?” 328 of the respondents answered Yes with 82% while
73 of the respondents answered No with 18%. It tells that the majority in
respondents that they are willing to buy bubble potato.

Historical Demand

Table 2.3
Past Annual Demand
Year Market Population F.O.A (table Past annual
Acceptability 2.1) demand
2019 82% 211,852 12
2020 82% 218,500 12
2021 82% 225,055 12
2022 82% 231,607 12
2023 82% 238,761 12

2. Major consumer of the products

3. Projected consumption
C. Supply
1. Past Supply
2. Factors affecting trends in past and future supply
D. Competitors’ Marketing
1. Description of present marketing practices of competitors