How to use AnswerThePublic.com Need a quick reminder of how to get the most out of AnswerThePublic.com?

Then this visual reference tool is for you! From choosing the best seed terms,
to the different insights each branch of the wheel provides, to a handy check
list of dos and don’ts, you’ll be an expert user in no time.

Type in full sentences;

ry telling – it’s a red flag

Do

Don’t
es t’ is ve that remember your seed
‘b o mmendation aroun s Use one or two seed
w ord
fo ra rec d so omeo words to investigate your
term will be combined
e ng m eth ne
Th oki ing area of interest.
with all the bridge words.
lo Let the tool work hard
is .
for you.

how who, how, why Use language that reflects Use jargon. It’s unlikely
Look out for ‘how to’ These trigger words how your customers speak to be as rich in real
searches. They’re from and search. customer insight.
suggest that people
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people asking to be are seeking information

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taught or helped or knowledge.

da
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versus, vs, or what, when,

Run multiple reports
ur.
beh d/or

around the same theme, Just run one report.

These terms flag where which

via
e.g. ‘flights’ and ‘flying’ and You’ll miss so much!
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people are comparing

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These branches ‘airports’ and ‘in-flight’.
things – often similar

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recommendations.

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Use 1 or 2 seed in your report. Remember
terms; not sentences. Be guided by the gradient that keyword tools and

it normal…’ and ‘doe

of the green dots on the plug-ins favour generic,
Avoid jargon; speak like

rability within
wheels as to which terms are commercial terms – but
your customers do. can, are, will trending and popular. there’s still a tonne
like of value in longer-tail,
This branch often Run several varied reports Look out for ‘validation’ more editorial or
highlights the most on your topic. searches here, where conversational searches.
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people are talking

search
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influential brands and Try adding ‘my’ for

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about sensitive issues or

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personalities around a different take. Remember to click

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competitor insight that’s

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Google search page for that

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flag relevant personas branch flag people

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and what they want looking for services Consider who you’re going
Get a crick in your neck
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with, without to share the data with and

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and need around your or products in a working your way around

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chosen topic. Use these branches use the appropriate format;

certain area. the wheel. There are other
to understand what wheels work for visual
ways to view and export
learners while CSVs are better
features of a product the data.
for more analytical folk.
or service people
Fi seek out or avoid.
nd ed
te ins r se ’ Ignore the truly candid
rm igh u g
a p t aro g yo kiin customer insight
Use the insight you take from
ers und kin f ‘s you can take from
on o n b y ma ad o AnswerThePublic.com to AnswerThePublic.com
al n line ‘t s te
o un ribes’ and communitie s’ ins inform decisions throughout reports. And don’t use
rathe ier
r than an adjective, so ‘sk your entire business. it to plan content only;
take it further!

Visit SearchListening.com for lots more on how to use AnswerThePublic.com to get to truly candid customer insight.