FAVOUR BARUWA

Nexford University

MBA In Artificial Intelligence

BUS6100 MODULE 5 ASSIGNMENTS

Milestone 2 Demonstration of Favour-Favour Software LTD

24th, December 2023

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 INTRODUCTION

Favour-Flavour Software Limited is a Technology-based company that intends to provide software solutions to

companies all over the world. As an intending business, hoping to thrive amongst the big players in the

technological industry Globally, we provide quality software products, great customer service, and experience

to our clients. However, before launching into the Global market, here are some of the major considerations and

crucial insights for us to launch as an international business conglomerate. (Sirolli, 2019)

i. S- Social, T – Technological, E – Economic, E – Environmental, P – Political

INTERNATIONAL MARKET

Favour-Flavour is a Mobile, web, and app software development company. that designs, develops, implements

software applications, distributes, and supports software products. These products can range from applications

for consumer use to enterprise solutions for businesses such as Standalone Applications, Websites & web apps,

Mobile Apps, and embedded software. We also provide services such as consulting, training, and technical

support.

To break into the international market, we will first consider the Emerging Market, we have identified a few

countries; after a thorough market research and Analysis for countries such as Brazil, Russia, India, China,

South Africa, Mexico, Indonesia, Turkey, and Nigeria, we decided to Establish our First Business Operation in

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 Nigeria and later expand to India, South Africa and Brazil, then Mexico. Our Business Entry Type into the

International market would be Partnership with other related companies such as AWS, Azure, Technotree, etc.

GOVERNING BODIES

The International Organization for Standardization (ISO) is the Governing and Regulatory body for Favour-

Flavour Software LTD, Hence We will always ensure all IT Service quality and software Standardization are

compliant and meet ISO requirements. By regularly conducting IT audits on all our IT Applications, and

infrastructure information management systems, building risk and security compliance and standards into our

Software Products.

CHALLENGES AND OPPORTUNITIES

Challenges of the Current Market

i. How to Build and Boost a Global Brand: - To establish a global market presence, we will focus on

credibility and localization to gain client confidence. Credibility requires persistence and effort, as

gaining interest from new consumers in a new market can be challenging. Localization allows our

businesses to gain a stronger brand image, better customer interaction, and a competitive edge in a new

global market. To develop a localized brand image, we would have to train our staff to learn the native

language of the Host country, be adaptable to the host country's culture, conduct in-depth research about

target audiences, and prepare a confident brand voice. Additionally, unlock global hiring potential with

Multiplier and start onboarding.

ii. Demographics: -Migration patterns and other demographic trends can affect a nation's social dynamics and

cultural variety. Additionally, migration can result in the cross-border flow of wealth, ideas, and technology,

which can have an impact on the globalization process.

iii. Legal and regulatory barriers: - Legal and regulatory barriers can make international business more

difficult and expensive. These obstacles include taxes, trade restrictions, varying laws, and complex legal

frameworks. Our company may have to deal with a range of restrictions, causing delays and raising doubts

for multinational corporations like ours.

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iv. Political and economic factors: - Political variables like trade policy, government stability, and legislation

can have a significant impact on our international business. Changes in administration can lead to changes

in trade laws and policies, while political unrest can disrupt our operations. We need to stay informed about

political events to make informed decisions and minimize risks. Economic factors like target market size,

cost, currency exchange rate, and inflation can also affect our profitability. Therefore, we need to analyze

these factors thoroughly before commencing any international trade operations.

Opportunities: - There are various opportunities in the current market that our business can benefit from. For

example,

a. massive potential for growth and expansion in the technological industry,

b. Technology has significantly influenced the global economy, enabling companies to be more agile and

innovative than developed economies.

c. There is a growing middle class of customers that are technological freaks.

d. The rising consumer demand presents potential for companies to enter and expand in these markets.

(Sirolli, Sept 2012)

SUSTAINABILITY

Favour-Flavour Software LTD is committed to creating Software technology that can enhance the world by

creating sustainable software solutions, that can improve healthcare accessibility, energy usability in the

development of Smart cities, environmental monitoring, The development of cost-effective, low-emission smart

farming technology aimed at reducing the ecological footprint of farming and enhancing global food security.

Development of web application software for online education for easy access to Education. These and many

more are the ways we are planning to make the world better.

SUPPLY CHAIN MANAGEMENT

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The software supply chain includes code, configurations, binaries, and dependencies. We'll create tools like

compilers, analyzers, and security and monitoring software to manage it. Our in-house engineers will handle

everything since there's no need for physical logistics with software products.

CONCLUSION

Favour-Flavour Software LTD can expand globally by focusing on the emerging market and leveraging existing

companies. Thorough research and analysis of social, technological, economic, environmental, political, and

legal factors is necessary. The company must prioritize opportunities, sustainability goals, and competitive

advantage.

REFERENCE

BUS6100 Module1, Emerging Markets: Challenges and Opportunities, Challenges with Global Expansion, Dec
2023, https://nexford.instructure.com/courses/4182/pages/module-1-the-challenges-of-going-global?
module_item_id=165462

BUS6100 Module1, Emerging Markets: Challenges and Opportunities, Challenges in International Business,
Dec 2023, https://nexford.instructure.com/courses/4182/quizzes/8143?module_item_id=165464

BUS6100 Module1 Entrepreneurs in Emerging Markets, The TEDxTalk here by Ernesto Sirolli, Dec 2023

https://nexford.instructure.com/courses/4182/pages/module-1-entrepreneurs-in-emerging-markets?

module_item_id=165463,

BUS6100 Module 1: Consultant Case Study, STEEP Analysis, Dec 2023

https://nexford.instructure.com/courses/4182/pages/module-1-consultant-case-study?module_item_id=165465

Doing Business Globally, (Morgan Smith, April 26, 2023)

Successful Global Supply Chain Management, (#software developers., July 8, 2020)

Politics in the Business Environment (Study.com, 2023)