WAINA’S

WELLNESS
SPA
0.0 NON-DISCLOSURE AGREEMENT
The undersigned (‘Recipient’), hereby agrees that all financial and other information
(“Information”) that is, has and will receive concerning is confidential and will not be disclosed
to any other individual or entity without prior written consent. The recipient agrees to instruct
associates/business partners, employees and persons with whom they have given access, that
they must not disclose any information concerning this document to others except to the extent
that such matters are generally known to and are available for use by the general public. The
recipient also agrees not to duplicate or redistribute or permit others to duplicate or distribute any
material contained without Waina’s Wellness expressed written consent The Information shall
remain the property of Waina’s Wellness and shall be returned to Waina’s Wellness, promptly at
its request together with all copies made thereof.
Recipient acknowledges that violation of this Agreement will result in Waina’s Wellness seeking
equitable relief in any court of competent jurisdiction.
Once the reader moves beyond this pages he/she acknowledges and accept the conditions of this
agreement.

28/10/23
__________________________
Date Signature of Recipient

28/10/23 Waina’s Wellness

Date [name of Company]
TABLE OF CONTENTS

Contents
Executive Summary...................................................................................................................................3
Business Profile..........................................................................................................................................4
Company Concept.....................................................................................................................................6
Gaps and Oppurtunities............................................................................................................................7
Ownership and Legal Status.....................................................................................................................9
Mission Statement.....................................................................................................................................9
Guiding Principles.....................................................................................................................................9
Executive Summary

Waina’s Wellness Spa is a standard and well equipped holistic spa owned by Licensed Beauty
Therapist Deajoney Barnett and located on the southern-eastern coast of Jamaica that offers a
wide range of services and products that revolves around the beauty industry. Waina's Wellness
Spa sets itself apart by offering a unique experience. We provide therapeutic services
accompanied by a soporific atmosphere that guarantees complete satisfaction. Our salon stands
out with its elegant design and aesthetic environment, while also offering complimentary
champagne or beverages upon arrival. With a diverse range of services and products, we strive to
be a one-stop destination for all your beauty needs. Michael LeBoeuf emphasizes that satisfied
customers are the best business strategy, as they are brand advocates and can save money on
marketing. This business plans to offer discounts, memberships, and free or discounted services
to differentiate itself. Promotional strategies include hosting events, distributing merchandise,
and utilizing social media for engagement. This business has a start up cost of $200,000 and a
working capital of $100,000 which the source of funds being solely from the HEART TRUST
grant.
Business Profile

Name of Business Waina’s Wellness Spa

Type of Business Sole Proprietorship

Nature of Business Personal Care Services
Classification Concept
Early Stage Start -up
Late Stage start up
Industry /Sector Spa Services
Registration Bodies Companies’ Office of Jamaica
Business Registration Number TBD
Registration Date TBD
Business Location TBD

Location mode Physical

Business Ownership Deajoney Barnett
Number of Employees TBD
Funding Requirement $300,000.00 JMD
Operational Yes or NO
Operational Period (where applicable) 2023-2024
Primary Revenue Stream Massages
Secondary revenue Stream Facials and Waxing
Financial Rating (out of 6) Official use only
Total rating (out of 80) Official use only
Contact Person Deajoney Barnett
Phone Number 876-8531146
Email Address deajoneybarnett@gmail.com
Certificate, Licenses and other permits Companies Office of Jamaica Registration
(where applicable) Certificate
Institution The Heart Institution with which you are
associated
Equipment required and Cost Massage Bed: $40,000.00
Galvanic Machine: $5,000.00
Black Head Extractor: $8,000.00
Micro Current Machine: $82,000.00
High Frequency Machine: $6,000.00
LED Light Therapy Mask: $28,000.00
Towel Warmer: $36,000
Facial Steamer: $32,000.00
Waxing Pot: $7000.00
Products: $56,000.000
Total: $300,000.00
Company Concept

Who is Waina’s Wellness Spa?

Waina’s Wellness Spa is a locally owned and operated new day spa in Junction, St.Elizabeth. It
will be owned and operated by Deajoney Barnett, a beauty aesthetician who has a deep passion
for providing holistic care treatments. Deajoneyy has been saving up and studying day spa
business operations and is ready to recruit her team and open a location in the affluent yet trendy
area of Junction
Waina’s Wellness Spa will provide skin treatments, massage therapies, and body treatments all in
a luxury setting with the most relaxed and rejuvenating atmosphere. As good customer services
is an issue in the spa industry and in Jamaica on a whole; Deajoney and her staff will be
experienced and knowledgeable in their specific area of service and will be able to provide the
greatest customer service experience possible. Customers will be given luxurious robes, slippers,
towels, wine or their relaxing beverage of choice. Customers will also be able to customize and
curate their spa day by choosing from the menu of services and booking in advance.
The proposed business model involves acquiring a rental space at Manley Horne Plaza or a
space within the town. Our focus is also to have a wide variety of services and products so
people can access everything at one location. Our business caters for individuals who cannot
afford expensive spas without letting them realize the difference. We are devoted in creating an
aesthetic and therapeutic atmosphere for clients and putting all their wants and needs in play;
with soft music or inspirational messages being played during services.

It is our intention to achieve the following objectives in the short to medium term:
Business objectives
1. To make at least $100,000.00 Jamaican dollars from the sale monthly
2. To commence business by March 2023
3. To increase customer base to 200 customers by the end of the quarter of start date
Gaps and Opportunities

The spa industry is not new to the scene. People have been loving the idea of treating themselves
to a day at the spa for years and will continue to do so for years to come. Going to the spa is one
of the top ways to relax and de-stress from often-overwhelming daily life. And that is evidenced
by the numbers when it comes to average day spa revenue. According to studies, the spa industry
was worth over $19 billion in 2019.
According to ny daily news stress levels has increased by 25% since 1983, with this people are
prioritizing self-care and relaxation more and more which increases the opportunity to have a
profitable spa business that provides good services to the persons in need.
Demand- Relaxation
Problem- Increase in Stress Levels
Solution- Offering holistic and relaxing services
 Ownership and Legal Status

Waina’s Wellness spa will be owned,operated and managed by Deajoney Barnett. The Spa will
be registered as a Sole Proprietorship which means it is an unincorporated company that is
owned by one individual only.

Mission Statement

Our Mission at Waina’s Wellness is to create a peaceful atmosphere by focusing on health and
wellness and the elimination of stress and tension which is critical for the improvement and
maintenance of overall well being. Waina’s Wellness Spa works to improve quality of life
through physical and mental rejuvenation with treatments, designed to satisfy the whole body,
and are provided by highly trained staff in the field of massage therapy, esthetics and skincare as
well as a full range of body therapies

Guiding Principles

We will provide a positive, helpful and timely experience for customers by going above and
beyond the customers expectation by creating a sense of sincerity, b possessing exceptional
communication skills and superior knowledge of products and services.
Exceptional
Customer
Service
Our Service We are committed to inspiring your wellness journey while delivering uncompromising
Promise
indulgence and the finest expression of service. Your comfort and enjoyment are
important to us

We aim to offer treatments that are no commonly found in other spa’s in a way
That separates us from different spa’s. These treatments will be tailored to the clients individual
need and provide a unique experience that will draw customers back for more
Uniqueness