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Conflicts

 of  Interest:    
An  ECI  Benchmarking  Group  
Resource

Jeffrey  Kaplan,  Kaplan  &  Walker


Mark  Snyderman,  Laureate  Education,  Inc.

October  19,  2016


About  the  Ethics  &  Compliance  Initiative  (ECI)
Our  Mission

ECI  empowers  organizations  to  build  and  sustain  


High  Quality  E&C  Programs  (HQPs).

2 ethics.org    |    ©  2016  Ethics  &  Compliance  Initiative  


About  the  Ethics  &  Compliance  Initiative  (ECI)
The  Ethics  &  Compliance  Initiative  (ECI)  is  a  best  
practice  community  of  organizations  that  is  
committed  to  creating  and  sustaining  high  
quality  ethics  &   compliance  programs.  With  a  
history  dating  back  to  1922,  ECI  brings  together  
ethics  and  compliance  professionals  and  
academics  from  all  over  the  world  to  share  
techniques,  research  and,  most  of  all,  exciting  
new  ideas.  www.ethics.org

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ethics.org    |    ©  2016  Ethics  &  Compliance  Initiative  
The  Problem
§ Conflicts  of  interest  (COIs)  are  pervasive,  and  difficult  to  
capture
§ Management  requires  hard  work  and  thoughtful  
approaches
§ If  not  appropriately  handled,    COIs  can  negatively  affect    
the  sense  of  organizational  justice  generally  in  a  company
§ Effective  COI  management  is  essential  to  having  an  HQP

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The  Process
§ Research  Working  Group  (RWG)  formed
§ Major  COI  topics  identified
§ ECI  Member  survey  designed  and  deployed
§ 34  members  join  RWG
§ RWG  members  form  sub-­‐committees  to  analyze  survey  
results  and  prepare  first  drafts  of  the  report  on  their  
respective  topics
§ First  drafts  reviewed  by  entire  RWG  
§ Drafts  revised  and  consolidated  into  final  report,  which  
includes  various  sample  materials  from  companies

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Overview
1. Defining  Conflicts
§ Code  and  policy  provisions    
2. Preventing  Conflicts  
§ Training  and  communications
3. Identifying  Conflicts  
§ Mechanisms  for  identification  and  disclosure
4. Dealing  with  Conflicts
§ Procedures  for  investigating,  managing,  and  resolving  
conflicts

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Defining  Conflicts:    Codes  and  Policies
§ 88%  of  ECI  members  believe  their  codes  and  
policies  provide  clear  guidance
§ COIs  commonly  addressed  include:
§ economic  and  family  relationships  with  vendors,  
customers,  and  competitors
§ gifts,  meals,  entertainment,  and  travel
§ hiring  or  supervising  family  members
§ Variations  across  organizations  tend  to  be  based  
on  how  likely  a  given  type  of  COI  is  to  occur,  how  
harmful  it  is  likely  to  be,  and  how  difficult  to  
identify  and  manage   7
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Defining  Conflicts:    Codes  and  Policies
Best  practices  for  tough  COI  situations  include:
§ Rotational  schedules  for  sales  or  procurement  
functions
§ Prohibition  of  family  members  from  working  in  
the  same  chain  of  command,  or  independent  
oversight  and  performance  reviews
§ Tracking,  disclosure,  or  approval  forms  to  provide  
insight  on  gifts  and  hospitality  offered  or  received  

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Defining  Conflicts:    Codes  and  Policies  
A  TABLE OF COI  TYPES
The  following  table  describes  common  conflicts  of  
interest  noted  in  Codes  and  policies,  examples  of  
the  potential  conflict,  and  the  risk  the  organization  
seeks  to  mitigate  in  managing  the  conflict.

Situation Examples Potential   Risks

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Preventing   Conflicts   of   Interest:    
Training  and  Communication
§ Key  because  lack  of  understanding/appreciation  pervades  
this  area
§ Common  to  train  all  employees    -­‐ but  often  it  is  through  
code  of  conduct  training
§ Best  practice  organizations  do  not  limit  training  to  delivery  
of  a  single  COI  course,  but  view  education  more  broadly,  
using  multiple  channels  to  deliver  and  reinforce  key  
messages,  such  as  embedding  COI  elements  in  formal  
Code  training,  posters,  anonymized  cases  from  the  E&C  
office  files,  focused  leadership  training  and  periodic  
messages  from  leaders

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Training  and  communication
§ Frequently  training  tied  to  certification
§ Content  to  consider  in  developing  general  training
§ Overview  of  types  of  COIs  – and  nature  of  harm  for  
each
§ Disclosure:  why,  what,  when  and  to  whom  – including  
changes  of  circumstances  requiring  recertification
§ Consequences  of  non-­‐disclosure
§ Consider  added  training/communication  for  
higher  risk  functions  – not  just  procurement  but  
also  controls  one  (e.g.,  investigators)
§ Be  alert  to  cultural  differences
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Training  and  communication
§ Frequency:  map  out  a  multi-­‐year  training  and  
communication  cycle  that  includes  timing,  media,  
and  who  is  responsible  for  preparing  and  
delivering  each  element  of  the  plan  
§ This  is  a  good  idea  for  any  E&C  area  – but  can  be  
particularly  useful  for  COIs,  given  the  complexity  of  the  
topic
§ Measure  efficacy  – what  areas  do  employees  
struggle  with  in  interactive  course,  survey  results  
(post  training),    number  of  disclosures  

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Identifying  Conflicts  of  Interest
DISCLOSURE AND CERTIFICATION
80  percent  of  ECI  respondents  use  self-­‐reporting  
certifications
§ WHICH EMPLOYEES?
§ Organizations  may  target  specific  groups  to  
complete  certification  based  on  risks  such  as  job  
type,  geographical  location

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Identifying  Conflicts  of  Interest
§ WHICH RISKS?
§ Organizations  may  track  only  certain  types  of  COIs
§ gifts  and  entertainment
§ financial  interests
§ family  relationships
§ outside  employment
§ volunteer  and  charitable  activities
§ Certifications  should  be  limited  to  comply  with  
applicable  restrictions  on  self-­‐reporting  

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Identifying  Conflicts  of  Interest
§ When?
§ A  conflict  can  arise,  change,  or  disappear  at  any  
time  
§ Organizations  may  capture  COIs  at  various  points  
in  the  employment  life  cycle  

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Identifying  Conflicts  of  Interest
§ COI  Certification  (COIC)  best  practices  include:
§ Using  a  written  or  electronic  COIC  instead  of  simply  requiring  
disclosure  
§ Providing  guidance  and  training  to  assist  employees
§ Requiring  new  hires  to  sign  or  complete  a  COIC
§ Evaluating  the  need  for  additional  customized  COICs  (i.e.,  COIC  
specific  to  risk  area  or  employee  group)
§ Distributing  a  COIC  annual  report  or  summary  to  senior  
executives  and  governance  committees
§ Establishing  expectations  and  a  schedule  for  periodic  
recertification  (semi-­‐annual,  annual,  ad  hoc  self-­‐reporting)  

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Identifying  Conflicts  of  Interest
Tracking  Mechanisms
§ Over  63  percent  of  Survey  respondents  use  some  
type  of  computer-­‐based  system  to  maintain  and  
track  their  disclosures.  
§ Consider  on-­‐line  system  that  provides  disclosure  
review  by  various  levels  within  an  organization.  
§ Consider  system  that  allows  employees  to  provide  
additional  or  modified  information  to  a  
submission.  

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Identifying  Conflicts  of  Interest
Risk  Assessments  and  Auditing
§ Only  57  percent  of  respondents  are  confident  
they  are  identifying  and  addressing  all  reasonably  
likely  COIs
§ Risk  assessment  should  ask  both  “how”  and  
“why”  conflicts  may  occur    
§ “How”  looks  at  business  practices  and  relationships  
that  may  give  rise  to  conflicts    
§ “Why”  focuses  on  the  motivations  employees  or  others  
have  in  circumventing  controls  

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Identifying  Conflicts  of  Interest
Risk  Assessments  and  Auditing

§ COI  audits  are  difficult  because  conflicts  often  


arise  through  unobservable  personal  relationships

§ Basic  auditing  relies  on  trained  staff  to  ask    


questions  of  specific  groups  of  employees,  e.g.,  
procurement  

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Identifying  Conflicts  of  Interest
More  sophisticated  audits  may  include:
§ Reviewing  employees’  activities  on  social  media
§ Looking  for  matches  between  vendor  and  employee  addresses
§ Looking  for  matches  between  vendor  and  employee  bank  
accounts
§ Matching  vendors’  corporate  ownership  records  against  
employee  names
§ Examining  employee  email,  telephone,  and  expense  records  for  
interactions  with  vendors  and  customers
§ Identifying  suspicious  patterns  of  vendor  pricing  that  suggest  
favoritism  by  a  purchasing  employee

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Dealing  With  Conflicts  of  Interest
§ Organizations  should  ensure  they  have  a  process  through  which  
disclosed  conflicts  are  reviewed  quickly  and  thoroughly  by  
persons  who  have  sufficient  training  and  experience  to  
accurately  assess  the  COI  risk  
§ Where  disclosure  is  made  to  someone  other  than  an  
employee’s  manager,  notifying  the  manager  that  the  employee  
has  disclosed  a  conflict,  or  that  a  potential  conflict  is  being  
investigated,  will  help  ensure  that  the  investigation  is  thorough.  
§ Appropriate  notice  also  facilitates  monitoring  and  
implementation  of  any  mitigation  plan  

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Dealing  with  conflicts  of  interest
§ Remediation  – possibilities  include  (depending  on  
applicable  circumstances)
§ Segregation  of  the  individual  from  relevant  decision-­‐making  
§ Transfer  of  supervisory  roles  over  relevant  employees  to  other  
members  of  staff  or  transfer  of  role  to  a  different  area
§ Disposal  of  assets  that  cause  the  COI
§ Termination  of  the  external  activity  that  causes  the  COI
§ Agreeing  to  a  protective  contractual  clause  with  third  parties
§ Declining  to  proceed  with  the  matter  or  engagement  when  no  
resolution  is  possible    
§ Otherwise  prohibiting  continued  involvement  in  the  activity  that  
creates  the  conflict
§ Some  companies  have  standard  mitigation  plans  which  
can  be  useful;  but  important  to  tailor  to  the  situation  

ethics.org    |    ©  2016  Ethics  &  Compliance  Initiative  


Questions?

ethics.org    |    ©  2016  Ethics  &  Compliance  Initiative  


jkaplan@kaplanwalker.com
mark.snyderman@laureate.net

http://ethics.org/research/conflicts-­‐of-­‐interest

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