Tourism in NYC relies heavily on international visitors. Prior to the pandemic, international tourists comprised 15% of Broadway audiences and 20% of ticket sales for the Metropolitan Opera. More than half of international visitors to NYC visit art galleries or museums. With the return of international travel, NYC arts and cultural institutions are actively promoting themselves to attract international tourists once again, as they view cultural tourism as key to the city's economic recovery from the pandemic.
Tourism in NYC relies heavily on international visitors. Prior to the pandemic, international tourists comprised 15% of Broadway audiences and 20% of ticket sales for the Metropolitan Opera. More than half of international visitors to NYC visit art galleries or museums. With the return of international travel, NYC arts and cultural institutions are actively promoting themselves to attract international tourists once again, as they view cultural tourism as key to the city's economic recovery from the pandemic.
Tourism in NYC relies heavily on international visitors. Prior to the pandemic, international tourists comprised 15% of Broadway audiences and 20% of ticket sales for the Metropolitan Opera. More than half of international visitors to NYC visit art galleries or museums. With the return of international travel, NYC arts and cultural institutions are actively promoting themselves to attract international tourists once again, as they view cultural tourism as key to the city's economic recovery from the pandemic.
DOCUMENT 1 INSTITUTE FOR URBAN STRATEGIES – THE MORI MEMORIAL FOUNDATION [EN LIGNE]. DISPONIBLE A L’ADRESSE HTTPS://MORI-M-FOUNDATION.OR.JP/ENGLISH/IUS2/CPS2/
DOCUMENT 2 : CULTURAL ATTRACTIVENESS IN NEW YORK CITY
« When many readers in Toronto, London, Paris and Hong Kong open their newspapers on Monday, they will be greeted with a full-page advertisement from the Metropolitan Museum of Art in New York. “We reopened in August 2020, but have been missing one critical thing — you, our international visitors,” the ad will say. “The Met is only The Met when it is being enjoyed daily by visitors from around the world.” [...] “Arts and culture are going to lead our recovery. That is the backbone.” [...] On Broadway, tourists from outside the United States comprise about 15 percent of the audience during a traditional season, said Charlotte St. Martin, the president of the Broadway League. (There is a reason that the website of “The Lion King” is lined with flags indicating where to click for translations of its sales pitch in French, German, Italian, Japanese, Korean, Portuguese, Chinese and Spanish.) The Metropolitan Opera said that international ticket sales have accounted for about 20 percent of total box office revenues during the last five seasons. And more than half of New York’s international visitors go visit an art gallery or museum during their trip, according to data from NYC & Company. [...] » Source : Matt Stevens “Be Nice to Tourists’: New York’s Arts Scene Needs International Visitors” in nytimes.com [en ligne], Nov. 12, 2021. Disponible à l’adresse : https://www.nytimes.com/2021/11/12/arts/design/new-york-international-tourists.html