Essence

The essence of Les Roches – as it has been for almost 70

years – is to deliver a world-class education in hospitality
management. With a firm emphasis on providing
international opportunities for our students we are perfectly
in tune with the truly global business of hospitality. On and
off campus, we open their hearts to new cultures; and their
minds to new ideas. Our students learn to lead in their own
individual styles and with bespoke support that continues
into their careers.

Audience
Typical Les Roches students are attracted by the limitless
potential to experience new cultures and forge lifelong
friendships with like-minded individuals from across the
globe. They want doors to open to prestigious brands,
and they – and their parents – see the reputation and
relationships of Les Roches providing the key. Most of
all, they are uniquely themselves. Names, not numbers.
Individuals who appreciate the value of a bespoke
experience and recognize that this is at the core of their Les
Roches learning journey.

A bespoke experience to
educate tomorrow’s leaders in
hospitality
Personality
We are Cosmopolitan:

We offer full semester exchanges between our campuses, together with

exclusive international study pathways in partnership with other schools
in our network. These include culinary training opportunities in France, the
home of gastronomy. Each semester, we welcome around 100 nationalities
to our campuses, fostering an exceptional intercultural fluency which is
perfect preparation for entering the truly global industries we serve. And once
graduated, our students join a worldwide alumni community which now spans
142 countries.

We are Caring:

Our friendly, welcoming, and close-knit campus communities are safe and
supportive environments, where friendships are forged for life. On their first day
on campus students join ‘houses’ designed to promote intercultural connection;
and for every day thereafter they can enjoy dedicated health & wellness areas,
part of a continuous investment in our facilities. At undergraduate level, we
incorporate social responsibility initiatives into our curriculum; while we are
also an acknowledged trailblazer within our group in the area of environmental
and social performance. All this helps our students to develop into caring,
compassionate leaders who relish the challenge of shaping a more responsible
and sustainable hospitality.

We are Adventurous:

We nurture and celebrate our students’ adventurous, open-minded approach

to life and learning. On and off campus, the Les Roches experience is truly
immersive and genuinely transformative. Each program incorporates real-
world experience, augmented by unrivaled networking from carefully curated
field trips. Through our amazing variety of clubs and societies, there’s always
something new to try or a passion to rekindle; while off campus the exclusive
– and highly contrasting – resort destinations of Crans-Montana and Marbella
are there to be explored and enjoyed.
Uniquely Les Roches
As a world leader in hospitality management education we strive to offer a first-
class learning experience that paves the way for successful and rewarding
careers. We deliver this in an environment which stimulates personal growth,
intercultural fluency, and a commitment to a sustainable future. A key element
of the Les Roches student experience is to enjoy a distinctive sense of place
– whether the clean air and Alpine beauty of Crans-Montana or the sun-kissed
Mediterranean vibrancy of Marbella. Both these destinations share an exclusivity
and desirability which is perfectly in keeping with our premium offering.

We are pioneers of the Swiss model of hospitality education – hands-on,

immersive, and focused on ‘learning by doing’. We keep our academic curricula
and our teaching up-to-the-moment, attracting a stellar cast of thought leaders
and experts who visit us to bring fresh and challenging perspectives to our
students. We embrace new topics, new ideas and some of the best new digital
applications to support learning and collaboration. The same is true for our one-
to-one career counseling, which now extends beyond graduation and into the
professional lives of our alumni.

Above all, we are uniquely Les Roches. Our reputation for excellence has been
forged across eight decades and it’s one that consistently opens doors to the
most prestigious companies and roles, with famous brands flocking to us each
year to recruit our students. We embrace the future – whether through our global
innovation hub Spark or the zero-carbon electric cars available for our students’
use – but we never forget that education, like hospitality, has always worked best
when it is delivered with passion and personalization.
We demonstrate this by:

Achieving 5 Stars (Excellent) overall in the QS Stars higher education rating

system, having been assessed across at least seven categories including
teaching, facilities and employability

Providing international study pathways between our Swiss and Spanish

campuses, as well as with other schools within our group

Offering students an opportunity to study in two of Europe’s most attractive

luxury resort destinations – Crans-Montana, Switzerland, and Marbella, Spain

Off-campus activities including city visits, sports club memberships, plus resort-
specific pursuits (skiing, sailing, golf, hiking, etc)

Offering a truly exceptional student life, with every student belonging to a ‘house’
while enjoying access to 44 student-led clubs and societies and more than 80
sports and cultural activities on campus each semester

Creating the largest dedicated health & wellness area of any hospitality
management school, to support students in mind and body

Providing a 5-star concierge service that covers day-to-day services (e.g.

laundry, transportation) and leisure activities (e.g. sports, travel)

The exceptional diversity of our student community, with around 100 different
nationalities on campus and a combined 85% (97% in Crans-Montana, 77% in
Marbella) share of international students

Our capped class sizes produce an exceptionally low 16:1 staff to student ratio,
which means better engagement in class and more personalized study support

Our ability to attract more than 200 recruiting companies to our campuses –
either in person or virtually – each year

Our highly engaged alumni community, now numbering more than 16,000
individuals

Sharing our NECHE accreditation with institutions such as Yale and Harvard

Breaking new ground for a hospitality school by establishing Spark, our global
innovation sphere, and integrating it fully within our academic portfolio
Our guiding principles
01. Community mindset
“I want to be part of the Les Roches
community.”
A sense of community – of belonging – is
important to GenZ and Gen Alpha. We
endeavor to nurture this community spirit,
leveraging our naturally compact and self-
contained campus environments, as well as
through our dedication to providing class-
leading pastoral care. Our global family of
students and alumni share a passion for
hospitality, and take genuine pride in living
the ‘Les Roches Way of Life’.
03. Immersive resort experience
“I want a fantastic student experience on and
off campus.”
Our campuses are our unique proposition
– no other hospitality school offers
internationally renowned luxury resort
destinations like Crans-Montana and
Marbella in which to study. We augment
this by forging local partnerships which
give students exclusive access to resort
activities. On-campus, the facilities mirror
the high-end comforts that characterize the
neighboring resorts.
02. International opportunities
“I want a school with the best international
exchange programs.”
We know that our students have a natural
appetite for travel and see hospitality as
a gateway to a global career. We feed
this appetite through providing exposure
to multicultural campus communities,
as well as by developing academic and
industry partnerships that open up exciting
international study pathways alongside
internship opportunities in desirable
destinations.
04. Lifelong career and personal
development
“I want a school that will be there to support me
long after I’ve graduated.”
The modern career is non-linear, so it’s vital that
we are at the side of our alumni offering advice,
guidance and mentoring as they navigate their
professional paths. As such, we extend our
career support and mentoring past graduation
as a career-long commitment to our alumni,
while continually expanding our portfolio of
lifelong learning programs into areas that can
have the most beneficial impact.
 The Les Roches tone
of voice
For a real-world inspiration,
think Wired magazine.

Be open, but not overwhelming

Write in a style that is friendly, clear and
unambiguous. Make sure that what you say
is accurate and honest. Don’t over claim or
overpromise. Use the active tense whenever it is
appropriate.

Be pacy, but not pretentious

Write with pace and purpose. Don’t be afraid to
express a point of view, but always ensure it’s
sufficiently broad in its perspective and backed
up by solid evidence. We say ‘the future begins at
Les Roches’, so aim to introduce new ideas and
concepts in your writing, while avoiding well-worn
ideas, phrases or idioms where possible.

Be inclusive, but not inauthentic

Avoid impersonal vocabulary. Wherever possible
stress the ‘we’. It’s OK to adopt a conversational
style and use contractions to bring pace and
energy; but avoid lapsing into colloquialism,
as this is likely to be perceived as inauthentic.
Wherever possible reference people and
locations from around the world; but always
ensure you do this accurately and authentically.

Be energized, but not erratic

Write in a way that conveys the energy and
excitement of studying with Les Roches, while
ensuring your narrative structure remains clear
and easy to follow. Vary your sentence lengths
and use of paragraphs; avoid large blocks of
dense text and, if you can, include verbatim
quotes. Where appropriate, convey a sense
of fun, but make sure you never lapse into
anything that could be perceived as crude or
inappropriate. Be mindful of different cultures
among our global audience.

lesroches.edu