FPT UNIVERSITY- CAMPUS CAN THO

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MCO201m – TRANSMEDIA STORYTELLING

INSTRUCTION: ASSIGNMENT 1

Task: Examine below transmedia storytelling projects:

Choose an Transmedia Project in Global/VietNam to analyze as following request:

Search for information of those transmedia storytelling projects/campaigns,

and do a presentation about each case study”. Your presentation should reveal
following questions:
1. What was the background of the project/campaign?

A Japanese manga series called “Doraemon” was released in 1969 by co-authors

Motoo Abiko and Fujiko F. Fujio. Up to the present time, Doraemon is considered a
cultural symbol of Japan. At the same time, it became a classic brand with a value of
millions of dollars. Doraemon is known globally, especially among children. "Blue
Robot Cat" has owned a movie series spanning 30 years and has grossed more than 1.7
billion USD.
Nobita and the New Dinosaurs (2020) is one of the movie episodes that attracted a
large number of viewers on the first days of release. This episode of Doraemon was
released in the summer of 2020 in Japan. Released right when Covid-19 was gradually
subsided and cinemas gradually reopened, helping this episode become "hot" among
the audience. Everyone is very excited to see the "robot cat friend" again in this
episode.

“Nobita And His New Dinosaur Friends” is an anime movie, part of the Doraemon
manga and anime series. The episode belongs to the science fiction genre. Besides,
this work will be directed by Kazuaki Imai, who was the director of the 2018
Doraemon episode. Since the first story chapter was released in 1969, the Doraemon

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 series has completed 50 years of existence. This is a long time, but up to now, most
products related to Doraemon are still loved by the audience.
Nearly 40 years since the Doraemon movie released the first episode "Nobita no
Kyōryū (1980)". Having loved the theme of dinosaurs, this is said to be one of the
reasons author Fujiko decided to choose the theme "dinosaur" again, as a reminder of
the old product. Although the content seems similar, "Nobita and his new dinosaur
friends" has nothing to do with the previous two dinosaur movies.
2. Which techniques and platforms were used to spread the story?

Techniques:
- The movie Doraemon: Nobita's new dinosaur uses a linear story structure. During the
110 minutes of the movie, the audience is immersed in the magical world of
Doraemon and experiences the story of Doraemon and his friends in linear time.
The journey in the story begins with Nobita accidentally finding a fossilized dinosaur
egg in the dinosaur exhibition grounds. Thanks to Doraemon's foundation, he was able
to incubate the egg and hatch a dinosaur species that has no name in the Encyclopedia.
Encyclopedia of the universe. Nobita named them Kyu and Myu. The practice of
raising dinosaurs was discovered by the residents, so he and his friends had to take
them back to the Cretaceous period. However, at first, they mistakenly went to the
Jurassic period and dropped the livestock model box here. After returning to the
Cretaceous period, they discovered that this was the time when dinosaurs were about
to become extinct due to meteorites falling into them. They tried to help Kyu, Myu
and some other dinosaurs overcome the tragedy.
The film has a simple, bright, cheerful structure, with only one twist in the scene
where Nobita drops a box of livestock models in the Jurassic period. And it's also what
helps solve the problem at the end of the movie.

Platform:
- Cinema
The main platform to convey the movie Doraemon: Nobita's new dinosaur to the
audience. The film began screening in Japanese theaters from August 7, 2020 and then
expanded to international cinema markets such as Taiwan (September 25, 2020), Hong
Kong (October 1, 2020). , Thailand (November 19, 2020),...

- Live action festival

During the TV Asahi & Roppongi Hills Summer Station summer festival from July
13, 2019 to August 25, 2019, AR games and related activities were held and inspired

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by the movie Doraemon: Nobita's new dinosaur. During this festival, players will use
smartphones to collect and search for Doraemon's secret treasures and tools and
receive many attractive gifts.

- Nintendo games
On the Nintendo Switch platform, the game of the same name was released by Furyu
on March 5, 2020. The game belongs to the action adventure genre, based on the
original plot and further developed.

- Bookstores, shopping malls, e-commerce platforms

Other products related to the film are released and sold across bookstores, shopping
malls, and e-commerce platforms domestically and internationally.
CD album Eiga Doraemon: Nobita no Shin Kyōryū Original Soundtrack including
songs and music used in the film was released by Avex Classics on March 4, 2020
Manga:
The Nobita no Shin Kyōryū manga adapted from the film was drawn by artist Shintaro
Mugiwara and published in Shogakukan's Coro Coro Comics magazine.
Manga Eiga Doraemon: Nobita no Shin Kyōryū ~Futago no Kyū to Myū~ is co-
written by Ran Tokiwa (high school student) with Genki Kawamura and Shintaro
Mugiwara and published in Shogakukan's Ciao magazine.
Other publications and souvenirs such as sticker books, toys, clothes, accessories...
have also been produced and sold.

- Youtube, Facebook, Twitter

Trailers and short videos introducing the film are posted on the video sharing platform
Youtube and social networking platforms such as Facebook and Twitter to enhance
image promotion and introduction of the film.

- Website, Blog, groups on social networking platforms

Introductory articles, reviews, videos, photos, hashtags... posted on online platforms
such as websites, blogs and groups on social networking platforms have contributed to
connecting people with similar beliefs. love for the film, helping the film spread to
many audiences.

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3. How did audience participate in this transmedia project/campaign?

• Regarding the movie script:

- In the December issue of Shogakukan's Ciao magazine announced that they also
adapted the anime film into a manga with the title Eiga Doremon: Nobita no Shin
Kyoryū ~Futago no Kyū to Myū~ (roughly translated: Doraemon Cinema: Terrible
long new of Nobita ~Twins Kyū and Myū~) and drawn by Tokiwa Ran — a high
school student while Kawamura Genki and Mugiwara Shintarō also participated in
writing the script; launched in January 2020. This is the first shoujo manga of Fujiko F
Fujio's Doremon series.
• Regarding interaction
- Audiences can watch the film on various platforms, their options and capabilities.
For example, watching movies in theaters, watching on TV, DVD,...
- In particular, the movie also has special screenings for light-minded people. Anyone
with a smartphone or other mobile device who simply installs the "HELLO! MOVIE"
app can do audio-guided viewings at all theaters. There will be a person describing
everything that is happening on the screen, from the character's clear expressions to
gestures, settings, costumes and other things that do not make a sound. And there will
be Japanese subtitled performances displayed separately at some theaters in Japan.
- At Loppi stores in Lawson and Ministop nationwide, two types of Mubichike
convenience store tickets have begun to be given away with original merchandise
(redemption tickets) for the movie.

- Participate in press conferences, interviews, exchanges and meetings with voice

actors, directors, producers and characters related to the film.

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- Audiences can also share their feelings and opinions about the movie on social media
channels, such as Doraemon Fanpage, Groups, on Facebook, Instagram, YouTube, etc.

- Crossword guessing game (the crossword "Doraemon the Movie: Nobita's new
dinosaur" was asked on Asahi Shimbun, Yomiuri Shimbun and Mainichi Shimbun)

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- Buy subway tickets with movie-themed covers.
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- They can also buy products related to the movie to enhance their experience and
emotions about the movie
+ Toys

Video games:
(The story is about Nobita meeting twin dinosaurs Kyu and Myu, he decides to raise
them and become a loving parent despite their differences. But in the end, the fact that
Kyu and Myu can live in a time Modernity still has a limit. Nobita, Doremon and his
friends decide to travel to the past 66 million years ago and begin searching for their
friends Kyu and Myu. With the help of Doremon's tools, They have reached the

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Cretaceous period, a time when it is said that the extinction of the dinosaurs awaits
Kyu and Myu as well as the fate of Nobita and the others.)

- Booklet:

- The theme park takes inspiration from the movie.

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 4. What were the result of the project/campaign?

- Revenue:

Nobita no Shin Kyōryū was distributed by Toho and shown on 337 screens. During the two
weekends of its first release, the film achieved a revenue of about 413 million yen, leading the
box office chart in Japan. By the fourth day, total revenue was estimated at 761 million yen.
According to the page
Chinese Dora analyzes this as a theatrical Doraemon movie with open revenue
The lowest performance in the past 5 years since Nobita and the Space Knights (2015).

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The reason is considered to be due to the impact of Covid 19 causing a decrease in viewership.
After 10 weeks of release, the film's total revenue is estimated at 3.2 billion yen.
In Hong Kong, the film grossed $1.4 million in Hong Kong on the first day of official release,
leading the box office revenue chart. As of October 26, the total revenue reached HK$10 million
and became the third film in the 2D Doraemon anime series to exceed HK$10 million in revenue
when released in Hong Kong. The total revenue in Taiwan and Taipei reached 42 million New
Taiwan Dollars after 1 month of release.
- Positive reviews from the audience:

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According to Movie week Doraemon the Movie: Nobita's New Dinosaur received 16 verified
reviews with an average score of 8.81.
The majority of viewers gave the film positive reviews. Only 6% commented that the movie was
not good.

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- Awards: None
- Reviews from critics:
Nobita and his New Dinosaur Friends has a fun, youthful atmosphere. Therefore, the film easily
scores points with any audience, regardless of age. The film has a simple content, although it has
historical elements, it is conveyed briefly, making it easy for children to accept. The main
message of the film still revolves around friendship, the spirit of overcoming difficulties and
constant effort. The events that take place all follow this message logically.

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