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Are you about starting an app development company? If YES, here is a complete sample
mobile app development business plan template & feasibility report you can use for FREE.
Starting a mobile app development business is one of the best things that could possibly happen
to you. This is because of the very rich experience which you can garner in the quest of starting
your business. Much more than that is the level of wealth that you are able to attain when you
start such a business. There are several apps that can be developed that is able to make life much
easier for people.
The advent of mobile apps has indeed contributed immensely to the revenue generation in the
ICT world. Beyond every reasonable doubt, you can’t find any person that owns a smartphone
who has never used a mobile application nor has mobile apps in his or her phones.
As long as people make use of Smartphones, Tablets and Pads, the sale of mobile apps will
continue to grow and the industry will continue to expand.
Basically, mobile application development is a term that is used to define the act or process by
which application software is designed and developed to perform specific functions in handheld
devices, such as smart phones / mobile phones, personal digital assistants, or enterprise digital
assistants et al.
It is a fact that there abound loads of young people who are actively involved in the mobile apps
development industry, simply because the cost of developing an app varies. The truth is that, just
as the cost of mobile apps development varies greatly, so also the profits that you are likely
going to generate from the success of a mobile app can be mega.
In this industry, the success of your business depends on the genre of mobile apps that you are
developing. If you have interest in the mobile apps development industry, you will realize that
those who are into the development of games are those who are leading the chart in terms of
revenue generation.
Other factors that will aid the success of a mobile app is the position of the apps in the chart the
end of the first day of sales and how good the user reviews are – if you have loads of 5 star
reviews, you are likely going to generate loads of sales because people would automatically trust
your app.
Statistics has it that the mobile app development industry has been experiencing steady growth,
both in terms of revenue generation and of course in job creation as well. For instance a report
that was released in 2013 estimated that there are about 529,000 direct App Economy jobs within
the European Union 28 members, and 60% of it are mobile app developers.
Statistics also has it that the revenue generated at the Apple App Store to Google Play is put at a
ratio of 8 to 1.No doubt, at a rate of 30 million a day, downloading apps is a popular hobby
among consumers. Apple App Store does pay more for top developers who build their apps to be
sold and not to be downloaded for free.
Despite the fact that the Windows 8 Store is still small in terms of its revenue generation when
compared to Apple App Store and Google Play Store, it allows apps to run simultaneously on a
PC, tablet and Smartphone hence increasing the numbers of mediums – more mediums, more
downloads.
The process of mobile apps development is simple and straightforward. Mobile applications are
first tested within the development environment first by making use of emulators and before
subjecting it to field testing. Emulators basically provide an inexpensive way to test applications
on mobile phones to which developers may not have physical access.
Lastly, if you are looking towards starting a mobile apps development company as an
entrepreneur, then you should be aware that there are only three mobile app stores to sell your
app. The mobile app stores are Google Play, Apple App Store and Windows Store.
2. Executive Summary
Tech Explorer ™ Mobile Apps Development Co. is an international mobile apps development
and software programming company that is based in Los Angeles – California, united states. We
are a software development company that is set to compete in the highly competitive ICT
industry.
Tech Explorer ™ Mobile Apps Development Co. will be involved in the development of mobile
apps especially games applications and other financial, medical, geographical and entertainment
related mobile applications. Our business goal is to become one of the leading mobile apps
development company in the United States and we will make sure that every mobile apps that
leaves our lab can favorable compete with the best in their category.
Our workers are going to be selected from a pool of talented mobile apps developers in and
around Silicon Valley and Los Angeles – California and also from any part of the world as the
business grows.
We will make sure that we take all the members of our workforce especially mobile apps
developers/designers through the required trainings that will position them to meet the
expectation of the company and to compete with leading mobile apps developers/designers in the
United States and throughout the globe.
We have put plans in place to build a state of the art mobile apps development studio in Los
Angeles, California, which is why we have entered agreement with some key players in Silicon
Valley to refer some of the best hands to us from time; mobile apps developers that can easily fit
into our overall business goals and objective. Our studio will be well equipped and we will
ensure that we follow the trend in the industry.
Tech Explorer ™ Mobile Apps Development Co. will design and develop mobile apps that will
be comfortable with all the handheld devices such as smart phones/mobile phones, personal
digital assistants, or enterprise digital assistants’ et al.
We will ensure that all our mobile apps are can easily be downloaded from the three mobile app
stores (Google Play, Apple App Store and Windows Store). Aside from developing mobile
software apps for the general public, we will also help our clients develop unique mobile apps
for their businesses as request.
Tech Explorer ™ Mobile Apps Development Co, our client’s best interest come first, and
everything we do will be guided by our values and professional ethics. We will ensure that we
hire consultants who are well experienced in a wide variety of business consulting and trainings
et al.
We will ensure that we hold ourselves accountable to the highest standards by meeting our
client’s needs precisely and completely. We will cultivate a working environment that provides a
human, sustainable approach to earning a living, and living in our world, for our partners,
employees and for our clients.
Tech Explorer ™ Mobile Apps Development Co is founded by Bob Lockley and his friend and
business partner Ted Benny. They are both products of Silicon Valley and MIIT. The
organization will be managed by both of them.
There are quality products and services that we plan to have. Tech Explorer ™ Mobile Apps
Development Co was established with the aim of producing highly entertaining and useful
mobile apps that can be used on all handheld devices. Mobile apps that can be easily downloaded
from the three mobile app stores (Google Play, Apple App Store and Windows Store).
We want to compete favorably with the leading mobile apps developers, which is why we have
but in place a competent quality assurance team that will ensure that all our mobile apps meet
and even surpass our customers’ expectations.
We will work hard to ensure that Tech Explorer ™ Mobile Apps Development Co is not just
accepted nationally in the United States of America, but also in other parts of the world. Our
products are listed below;
Our vision is to establish a mobile apps development company whose products and brand
will not only be accepted in the United States of America, but also in other parts of the
world.
Our mission is to provide professional and trusted mobile apps that assist businesses,
individuals and non-profit organizations in operating sustainably.
We want to build a mobile app development company that can favorably compete with
other leading brands in the ICT industry.
Tech Explorer ™ Mobile Apps Development Co, is an ICT company that intend starting small,
but hope to grow big in order to compete favorably with leading mobile apps developers in the
ICT industry both in the United States and on a global stage.
We are aware of the significance of building a solid business structure that can support the
picture of the kind of business we want to own. This is why we are committed to only hire the
best hands that we can attract.
At Tech Explorer ™ Mobile Apps Development Co, we will ensure that we hire people that are
qualified, hardworking, creative, customer centric and are ready to work to help us build a
prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).
As a matter of fact, profit-sharing arrangement will be made available to all our senior
management staff and it will be based on their performance for a period of five years or more as
agreed by the board of trustees of the company. In view of the above, we have decided to hire
qualified and competent hands to occupy the following positions;
General Manager:
Responsible for overseeing the smooth running of HR and administrative tasks for the
organization
Defining job positions for recruitment and managing interviewing process
Carries out staff induction for new team members
Responsible for training, evaluation and assessment of employees
Responsible for arranging travel, meetings and appointments
Oversees the smooth running of the daily office and factory activities.
Manages external research and coordinate all the internal sources of information to retain
the organizations’ best customers and attract new ones
Model demographic information and analyze the volumes of transactional data generated
by customer purchases
Identifies development opportunities; follows up on development leads and contacts;
participates in the structuring and financing of projects; assures the completion of
development projects.
Writes winning proposal documents, negotiate fees and rates in line with organizations’
policy
Responsible for handling business research, market surveys and feasibility studies for
clients
Responsible for supervising implementation, advocate for the customer’s needs, and
communicate with clients
Develops, executes and evaluates new plans for expanding increase sales
Creates new markets cum businesses for the organization
Empower and motivates the sales team to meet and surpass agreed targets
Accountant/Cashier:
Responsible for preparing financial reports, budgets, and financial statements for the
organization
Provides managements with financial analyses, development budgets, and accounting
reports; analyzes financial feasibility for the most complex proposed projects; conducts
market research to forecast trends and business conditions.
Responsible for financial forecasting and risks analysis.
Performs cash management, general ledger accounting, and financial reporting for one or
more properties.
Responsible for developing and managing financial systems and policies
Responsible for administering payrolls
Ensures compliance with taxation legislation
Handles all financial transactions for Pick ‘a’ Brain™ Finishing School
Serves as internal auditor for Pick ‘a’ Brain™ Finishing School
Ensures that all our mobile apps meet the required quality before they are released in the
market (mobile apps stores)
Make certain that production and development department perform efficiently, coordinate
employee efforts, and facilitate communications between management and mobile apps
development departments.
Devises ways of improving the mobile apps design and development process to ensure
higher-quality and users’ friendly mobile apps are developed
Ensure that the mobile apps design and development department run smoothly and
generate a consistently suitable output for their employers
Ensures that the organization work in line with international best practices
Handles any other responsibility as assigned by the general manager
6. SWOT Analysis
Tech Explorer ™ Mobile Apps Development Co engaged the services of a core professional in
the area of business consulting and structuring to assist our organization in building a well –
structured ICT business that can favorably compete in the highly competitive ICT industry in the
United States and the world at large.
Part of what the team of business consultant did was to work with the management of our
organization in conducting a SWOT analysis for Tech Explorer ™ Mobile Apps Development
Co. Here is a summary from the result of the SWOT analysis that was conducted on behalf of
Tech Explorer ™ Mobile Apps Development Co;
Strength:
Our core strength lies in the power of our team; our workforce. We have a team of young techies
that are creative and highly proficient in mobile apps design and development, a team with
excellent qualifications and experience in ICT straight from Silicon Valley. Aside from the
synergy that exists in our carefully selected mobile apps developers and programmers our
products are going be unique and diverse.
Weakness:
As a new mobile apps development company in Los Angeles – California, it might take some
time for our organization to break into the market and gain acceptance especially from top
profile clients in the already saturated ICT industry; that is perhaps our major weakness.
Opportunities:
No doubt, the opportunities in the ICT industry is massive considering the number of individuals
and corporate organizations who would want to acquire new mobile apps in their handheld
devices. As a mobile apps design and development company, we are ready to take advantage of
any opportunity that is available in the ICT industry.
Threat:
Every business faces a threat or challenge at any part of the life cycle of the business. These
threats can be external or internal. This shows the importance of a business plan, because most
threats or challenges are to be anticipated and plans put in place to cushion what effect they
might bring to the business.
Some of the threats that we are likely going to face as a mobile apps development company that
is based in the United States of America are unfavorable government policies that might affect
business such as ours, the arrival of a competitor that is specialized in same mobile apps genre as
our company and global economic downturn which usually affects spending/purchasing power.
There is hardly anything we can do as regards these threats other than to be optimistic that things
will continue to work for our good.
Recommended: Remote Tech Support Business Plan [Sample Template]
7. MARKET ANALYSIS
Market Trends
One of the major trends in the mobile apps development industry is that any entrepreneur who is
looking towards developing mobile apps must ensure that their mobile apps is compatible with
different operating software and also that their mobile apps can be easily downloaded from the
three mobile app stores (Google Play, Apple App Store and Windows Store).
One thing is certain, if a mobile app development company can successfully get their apps in all
three mobile apps store, they know that they are in the pathway to success. This is so because the
ratings they get from users in one mobile apps store can positively influence other apps stores
and that will lead to more downloads and of course more income for them.
The success of a mobile app development company is their ability to be creative and flexible.
Mobile apps developers take note of factors like screen sizes, hardware specifications and
configurations when designing and developing mobile apps.
It is important to state that here are only three stores to sell your app and they are Google Play
Store, Apple App Store or Windows Store. So you must ensure you design you mobile apps to
suit the platforms of your choice.
No doubt the mobile apps development line of business has the widest range of customers;
everybody that owns any handheld devices, such as smart phones/mobile phones, personal digital
assistants, or enterprise digital assistants et al are potential customers for your mobile apps
In view of that, we have created strategies that will enable us reach out to people that cut across
different classes in the society; we will develop mobile apps that can be easily downloaded from
the three mobile app stores (Google Play, Apple App Store and Windows Store) and used by all
handheld device.
We have conducted our market research and survey and we will ensure that all our mobile apps
are well accepted in the market place. These are the different group of people that we will be
developing mobile apps for;
Male
Female
Young Adult
Children(games)
Corporate Executives
Corporate Organizations (Mobile Banking Apps, Currency Converter et al)
Sports Men and Women (live score apps)
Students
Churches (Customized mobile apps)
Police (Crime monitoring apps)
No doubt the competition in the mobile app development business today is so brutal; you have to
develop nothing less than the possible best and most useful or entertaining app in order to
survive in the industry. The ICT industry is indeed a very prolific and highly competitive
industry. Clients will only purchase your mobile apps if they know that it can meet their needs
We are quite aware that to be highly competitive in the mobile apps development industry means
that you should be able to deliver consistent useful or entertaining mobile apps. You should be
able to get good ratings from users of your mobile apps and above all your mobile apps must be
users’ friendly and easy to download.
Our competitive advantage lies in the power of our team; our workforce. We have a team of
young techies that are creative and highly proficient in mobile apps design and development, a
team with excellent qualifications and experience in ICT straight from Silicon Valley. Aside
from the synergy that exists in our carefully selected mobile apps developers and programmers
our products are going be unique and diverse.
Lastly, all our employees will be well taken care of, and their welfare package will be among the
best within our category (startups mobile apps developing businesses in the United States) in the
industry. It will enable them to be more than willing to build the business with us and help
deliver our set goals and achieve all our business aims and objectives.
Sources of Income
Tech Explorer ™ Mobile Apps Development Co is established with the aim of maximizing
profits in the ICT industry and we are going to go all the way to ensure that we do all it takes to
develop mobile apps that can be easily downloaded from the three mobile app stores (Google
Play, Apple App Store and Windows Store) and used by all handheld device.
Tech Explorer ™ Mobile Apps Development Co will generate income selling the following
mobile apps;
One thing is certain; there would always be corporate organization and individual who would
need mobile apps either for entertainment or for other purpose.
We are well positioned to take on the available market in ICT industry and we are quite
optimistic that we will meet our set target of generating enough income/profits from the first six
month of operations and grow our mobile apps development company.
We have been able to critically examine the mobile apps development market and we have
analyzed our chances in the industry and we have been able to come up with the following sales
forecast. The sales projection is based on information gathered on the field and some
assumptions that are peculiar to similar startups in Los Angeles – California.
Below is the sales projection for Tech Explorer ™ Mobile Apps Development Co, it is based on
the location of our business and of course the wide range of mobile apps that we develop and the
apps stores where our apps are listed;
N.B: This projection is done based on what is obtainable in the industry and with the assumption
that there won’t be any major economic meltdown and there won’t be any major competitor
developing same unique mobile apps as we do within same location. Please note that the above
projection might be lower and at the same time it might be higher.
We are mindful of the fact that there is stiffer competition in the mobile apps development
industry; hence we have been able to hire some of the best marketing experts to handle our sales
and marketing.
Our sales and marketing team will be recruited based on their vast experience in the ICT industry
and they will be trained on a regular basis so as to be well equipped to meet their targets and the
overall business goal of Tech Explorer ™ Mobile Apps Development Co.
Our goal is to grow Tech Explorer ™ Mobile Apps Development Co to become one of the top 10
mobile apps developers in the United States of America which is why we have mapped out
strategy that will help us take advantage of the available market and grow to become a major
force to reckon with not only in the United States of America but also in other parts of the world.
Tech Explorer ™ Mobile Apps Development Co is set to make use of the following marketing
and sales strategies to attract clients;
We have been able to work with our brand and publicity consultants to help us map out publicity
and advertising strategies that will help us walk our way into the heart of our target market. We
are set to become the number one choice for both corporate clients and individual clients in the
whole of the United States and beyond which is why we have made provisions for effective
publicity and advertisement of our mobile apps development company.
Below are the platforms we intend to leverage on to promote and advertise Tech Explorer ™
Mobile Apps Development Co;
Place adverts on both print (newspapers and magazines) and electronic media platforms
Sponsor relevant community based events/programs
Leverage on the internet and social media platforms like; Instagram, Facebook , twitter,
YouTube, Google + et al to promote our mobile apps
Install our Bill Boards on strategic locations all around Los Angeles – California.
Engage in road show from time to time in targeted neighborhoods
Distribute our fliers and handbills in target areas
Contact corporate organizations by calling them up and informing them of Tech Explorer
™ Mobile Apps Development Co and the products we sell
List our personal mobile apps development company in local directories / yellow pages
Advertise our mobile apps in our official website and employ strategies that will help us
pull traffic to the site.
Ensure that all our staff members wear our branded shirts and all our vehicles are well
branded with our company logo et al.
At Tech Explorer ™ Mobile Apps Development Co we will keep the prices of our mobile apps
below the average market rate for all of our customers by keeping our overhead low and by
collecting payment in advance from corporate organizations who would hire our services to help
them design customized mobile apps.
In addition, we will also offer special discounted rates to all our customers at regular intervals.
We are aware that there are some students that would need special assistance, we will offer flat
rate for such services that will be tailored to take care of such students’ needs.
Payment Options
At Tech Explorer ™ Mobile Apps Development Co, our payment policy will be all inclusive
because we are quite aware that different people prefer different payment options as it suits them.
Here are the payment options that we will make available to our clients;
In view of the above, we have chosen banking platforms that will help us achieve our plans with
little or no itches.
This means that the start-up can either be low or high depending on your goals, vision and
aspirations for your business.
The materials and equipment that will be used are nearly the same cost everywhere, and any
difference in prices would be minimal and can be overlooked. As for the detailed cost analysis
for starting a mobile apps development company; it might differ in other countries due to the
value of their money. However, this is what it would cost us in the United of America;
Business incorporating fees in the United States of America will cost – $750.
The budget for Liability insurance, permits and license will cost – $3,500
Acquiring an office space or warehouse that will accommodate the number of employees
for at least 6 months (Re – Construction of the facility inclusive) will cost – $150,000.
Equipping the office (computers, printers, projectors, markers, servers/internet facility,
furniture, telephones, filing cabinets, and electronics) will cost – $10,000
Launching an official Website will cost – $500
Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
Additional Expenditure such as Business cards, Signage, Adverts and Promotions will
cost – $5,000
Going by the report from the market research and feasibility studies conducted, we will need
over two hundred and fifty thousand (250,000) U.S. dollars to successfully set – up a medium
scale but standard mobile apps development company firm in the United States of America.
Tech Explorer ™ Mobile Apps Development Co is a business that will be owned by Bob
Lockley and his friend and business partner Ted Benny. They are the sole financial of the
business which is why they decided to restrict the sourcing of the start – up capital for the
business to just three major sources.
Generate part of the start – up capital from personal savings and sale of his stocks
Generate part of the start – up capital from friends and other extended family members
Generate a larger chunk of the startup capital from the bank (loan facility).
N.B: We have been able to generate about $100,000 (Personal savings $85,000 and soft loan
from family members $15,000) and we are at the final stages of obtaining a loan facility of
$150,000 from our bank. All the papers and document has been duly signed and submitted, the
loan has been approved and any moment from now our account will be credited.
It is easier for businesses to survive when they have steady flow of business deals/customers
patronizing their products and services. We are aware of this which is why we have decided to
develop a various mobile apps for different clients and for different purposes.
We will also work with corporate clients to help them develop customized mobile apps for their
business. We know that if we continue to design and develop excellent, effective and useful
mobile apps for both businesses and individual, there will be steady flow of income for the
organization.
Our key sustainability and expansion strategy is to ensure that we only hire creative, competent
and selfless programmers/mobile apps developers/software developers, create a conducive
working environment and employee benefits for our staff members.
In the nearest future, we will give our most dedicated and prolific employees the opportunity to
be part owner of the business. We know that if we implement our business strategies, we will
achieve our business goals and objectives in record time.
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