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SCRIPT:

Good morning everyone. We are group 3, and today we will be presenting the
different responsibilities of media consumers. Specifically, we will be showing
the five key questions that the Center Media Literacy taught us that are related
to the five core concepts of media literacy. Before that let me explain what
media literacy is. Media literacy teaches us that media messages are
constructed with various aims and that the audience, the receivers, must
evaluate and give meaning to them. While some messages are meant for mass
communication, individual interpretations are influenced by factors like life
experience, education, cultural background, social standing, and biases. There is
no absolute exact way to interpret a media message, and media literacy skills
help us navigate this complex process of communication. They also enable us to
function better in our media-rich environment, becoming better democratic
citizens, smarter shoppers, and more skeptical media consumers. According to
the Center of Media Literacy, when analyzing media messages, you should ask
these five key questions related to the five core concepts of Media Literacy

3. How might other people understand this message differently than me?
(Audience)

Our differences and similarities in media interpretations are influenced by our


individual ideals, experiences, and backgrounds. Recognizing these factors helps
build respect and understanding for differing opinions, allowing us to evaluate
the validity of these perspectives.

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