Professional Documents
Culture Documents
Cadburry Report
Cadburry Report
Submitted By
EHTESHAMUL HAQUE
Enrollment number---A220682
Roll number --- 022MMBA040HY
Submitted to
Department of Management & Commerce
MAULANA AZAD NATIONAL URDU UNIVERSITY
(A Central University Established by an Act of the
parliament in 1998)
(“A+ Grade” Accredited University by NAAC)
Gachibowli, Hyderabad-500032 (TS)
FEB /11/2023
Domicile:
Maharashtra India
Registered Office Address:
Cadbury House
19, Bhulabhai Desai Road,
Mumbai
Maharashtra
400026
Tel: 022-40073100
Fax: 022-23521658
Email: parveen.vasaigara@cspl.com
Website: http.//www.cadburryindia.com
Group: MNC Associate
Year of Incorporation:
19 July 1948
Type of Company:
Public Ltd.
Nature of Business:
Cash Flow
Summary
Net Inc/(Dec) in
Cash and Cash -720.94 142.40 -37.80 -193.08 584.75 130.02
Equivalent
Sources of funds
Application of funds
Key Ratios
Long Term Debt-Equity Ratio 0.08 0.05 0.06 0.13 0.23 0.33
Turnover Ratios
Fixed Assets Turnover Ratio 1.89 1.79 1.80 1.91 1.99 2.58
Total Asset Turnover Ratio 3.95 2.44 2.01 1.95 1.95 1.93
Lord Watkinson,
Name of Directors:
Organization Structure.
Organization structure of Cadbury
CEO
Director
Mission:
To create and sustain flourishing communities where people choose
to live.
• By promoting new social housing of food quality which
enhance the environment
• By managing housing stock and state to the highest
standard for all resident
• By encouraging resident to share in decision affecting their
Communities
Products:
Its products include Cadbury Dairy Milk, Dairy Milk Silk, Cadbury
neckki bells, Cadbury choco bake, Bournville, Temptations, Perk,
Eclairs, Bournvita, Celebrations, Gems, Bubbaloo, Cadbury Dairy Milk
Shots, Halls, Bilkul, Tang, and Oreo.
.
Operations:
Introduction
Cadbury plc is a UK company specialising in manufacturing of
confectionary products, whose main focus is to become a world’s
biggest confectionary manufacturer, as well as the world’s biggest
company in confectionary products. Since 2003, Cadbury has focused
on the transformation of its operation in confectionary business,
which has won the company 10% of world market share in
confectionary. It should be noted that, with the growth of worldwide
confectionary markets, Cadbury has been able to increase the
production of some of its products in the last five years. (Cadbury,
2008).
The objective of this report is to examine operations function of
Cadbury plc for a major product line and the value chain that runs
through this function.
The rest of the paper is structured as follows:
The paper identifies the key environmental factors affecting the
operations management function Cadbury plc, and describes how the
organisation is managing these.
The paper also provides views as to how Cadbury plc could improve
its performance in responding to these environmental factors.
Operations function of Cadbury plc for a major product line
and the value chain that runs through this function.
Cadbury plc was formed more than 200 years ago by teetotal Quakers
in the Midlands of Britain: their religion disallowed alcohol but did
allow chocolate. Cadbury is one of the leaders in the confectionary
business that manufactures products such as chocolate, diary milk,
candy brands, gum, and mints. Presently, Cadbury operates in 50
countries, which means the company is ranked second in the global
confectionary business. The product range manufactured by Cadbury
falls into three categories: chocolate, gum and candy. One of the
major parts of company business operation is to produce innovative
products that can enhance market viability. Thus, in Cadbury’s
business operation, chocolate comprises 40% of the products
manufactured by Cadbury, gum comprises 33%, while candy
comprises 21% of Cadbury’s products. In the production of chocolate,
Cadbury’s largest brand is Cadbury Dairy Milk. With the growth of
confectionary markets that are increasing by 5% per annum, despite
the recession, brand loyalty has been one of the major strategies to
achieve substantial percentage in market share. Thus, Cadbury has
employed innovation in its business model, and the company has
been able to build brand loyalty to enhance its products’ acceptance
in order to build profitable markets for its products. Consequently,
through innovation to improve the brands of its products, Cadbury
has been able to improve its products with production of several
others such as Diary milk, cream eggs, Hollywood chewing gum,
Ffakes, Green and Blacks, and other products such as Bournvita,
Bazooka, and Dairy Milk with Shortcake Biscuit etc. Presently,
Cadbury manufacture more than 200 different kind of brand of
products. (Cadbury, 2008, Cadbury, 2009).
The range of products manufactured by Cadbury has given the
company 10.5% of market share in the global market. Typically, with
the range of brand portfolio that the company has developed,
Cadbury has been able to improve its value over the years. For
example, the firm has been able to use innovative techniques to
expand its products in the new emerging markets. With gum being
the most consolidated and fastest growing confectionary, Cadbury has
been able to achieve No 2 position in the gum’s production by
achieving 28.9% of market share.
In addition, Cadbury has also achieved No 1 global position, despite
the proliferation of candy globally. It should be noted that Cadbury
has developed a very strong market position in the UK, and strong
regional strengths in India, South Africa, Australia, Ireland, and New
Zealand. Typically, the position that Cadbury has achieved has made
the company achieve strong market shares in many countries such as
Spain, Turkey and France. Apart from Europe, Cadbury has also
achieved strong market position in Japan, and Thailand.
Despite the strong position that Cadbury is achieving globally, there
are key environmental factors affecting operations management
function of Cadbury plc. (Cadbury, 2008).
Key environmental factors affecting the operation
management function of Cadbury plc.
In the UK, environmental factors have become key in affecting
company operations. Climate change, carbon emissions, acid rain and
other environmental factors have become the key factors affecting
the operations of many companies in the UK. Typically, the UK
government has made it mandatory for all companies to reduce their
carbon footprints in the production system. According to the Stern
report, “climate change results from greenhouse-gas emissions
associated with economic activities including energy, industry,
transport and land use”. (HM Treasury, 2008, p 24). Thus, many
environmental problems are been caused by climate change: for
example, the greenhouse gases produced by climate change are some
of the cause of some human health problems. (HM Treasury, 2008).
In addition, carbon emissions are caused by a series of combustion of
fuels from industrial activities, and industrial emission is one of the
largest causes of carbon emission. Typically, the effects of carbon
emissions have been one of the major causes of disease that damage
brain and tissues because carbon emission diminishes the capacity
of blood to carry oxygen to certain key parts of the body such as
tissues and the brain.( Department for Environment, Food and Rural
Affairs, 2007).
As a major manufacturing company that deals with confectionary
products, several environmental factors affect the operations Cadbury
plc. It should be noted that the UK government has passed several
laws to ensue that all companies in the UK are environmentally
friendly in order to secure environmental safety and quality. To
ensure that all companies comply with these policies, the UK
government passed Air Quality Regulations in 2007 to ensure tight
control on the emission of carbon pollutants. With series of
regulations to curb carbon emission, the UK government is committed
to ensure that all companies abide by environmental regulations.
For example, the UK government passed The Environmental
Protection Act In 1990. The purpose was to establish a mechanism by
which there was minimisation of air pollution from industrial sectors.
(Department for Environment, Food and Rural Affairs, 2007,
Department for Environment, Food and Rural Affairs, 2009).
Consequently, with a series of regulations being passed by the
government in order to reduce greenhouse gases caused by
environmental factors, these environmental factors have affected the
operation of Cadbury plc.
Thus, the management of Cadbury plc has adopted series of policies
to manage the environmental factors in their operations.
Description of how Cadbury plc is managing these.
To be environmentally friendly and reduce carbon emissions, Cadbury
has adopted series of policies in their operations in order to abide by
government environmental policies. For instance, Cadbury has
adopted a policy to cut carbon emissions by 50%. It should be noted
that Cadbury plc operates in several countries and manufacture more
than 200 brands of products. Thus, Cadbury has launched a policy
called ‘Purple Goes Green’, (DT Research, 2000, p.1) in 2007. This has
been the commitment of Cadbury to minimise the environmental
footprint, and take significant action on climate change. Cadbury has
also integrated policies in their management operations to enhance
environmental issues in all their manufacturing, packaging and supply
chain. (DT Research, 2000, Cadbury 2008).
The initiatives to manage environmental factors were made known by
the Cadbury Chairman Roger Carr, who stated,
“We recognise our responsibility to help preserve the future of our
planet while continuing
to create sustainable value for the business. We are determined to
reduce the carbon
intensity of our global operations and use energy more efficiently as a
key part of our
commitment to sustainable growth and to help combat climate
change. Therefore in June
2007 we launched Purple Goes Green, our environmental strategy
which has received
much praise and aims to minimise the use of energy, packaging and
water through
adopting absolute rather than relative targets”.( Cadbury 2008, p 55).
The management of Cadbury has adopted a policy to ensure that the
company has implemented “100% recoverable or biodegradable
packaging” (Cadbury, 2008). This is to meet the company target on
climate change and achieve sustainable development. Typically,
Cadbury, being one of the leaders in the confectionary production,
has decided to set a good example. In order to reduce carbon
emissions, the company has aimed to ensure that all their packaging
has been 60% biodegradable. Ireland, being one of the countries in
which Cadbury is operating, is one market where Cadbury has
adopted environmental design in all its products and most products
contain 80% of recycled materials. As part of the “purple goes green”
policy, the company has also launched “Eco Easter Eggs” that been
claimeded to save 202 tonnes of plastic across the UK in 2008.
(Cadbury, 2008).
Despite the efforts of Cadbury to adopt strategies to manage
environmental factors in their operations, there are criticisms being
levied on Cadbury in the operations of management function with
regard to environmental factors. For example, Cadbury has
adopted policies to manage environmental factor affecting its
operations, and abides by environmental regulations in countries
where the environment regulations are strict. For example, in the UK
and the USA, Cadbury has ensured that it has abided with
environmental regulations of these countries, and these were the
major factors that led to the company to launch “purple goes green”
in the case of the UK, and the USA.
However, Cadbury has not implemented the policy of managing their
operations with regards to environmental issues in other countries
where it operates. Thus, the company has only implemented “purple
goes green” in the UK and the USA. (Cadbury, 2007).
With some of the setbacks that the Cadbury is facing in adopting the
policies of environmental issues globally, this paper provides some
recommendations on how Cadbury could improve its performances
with regard to these environmental factors.
Views on how Cadbury could improve its performance in responding
to the environmental factors.
With setbacks that Cadbury plc is facing in managing environmental
issues, Cadbury will need to adopt several policies in managing the
environmental issues in all the countrieswhere the company is
operating. For example, Cadbury should train its entire staff to be
environmentally friendly in all its operations. Part of training given to
staff should include how staff could promote the image of the
company in order to enhance environmental sustainability.
Another recommendation is that Cadbury should adopt the policies of
environmental issues in its operations in other countries where it is
operating. It should be noted that Cadbury plc is a multinational
company operating in over 60 Countries. Thus, “purple goes green”
that has been implemented in the UK and the USA should also be
implemented in other countries that the company is operating, if only
to make good business sense to sell more product: going ‘green’ can
be very profitable ultimately.
Conclusion.
The paper discussed the operation function of Cadbury plc with
reference to its major product line. The paper revealed that that
Cadbury plc in its operation of its products has been able to produce
more than 200 brands of products. It was shown that there are
several environmental factors affecting the operations functions of
Cadbury plc. Some of the environmental factors are carbon emissions,
climate change and other climatic factors, and the company has taken
several steps in managing these environmental factors. However,
Cadbury is facing some setbacks in managing its environmental issues
within its management operations. Consequently, this paper provided
recommendations on how Cadbury could improve its performance in
responding to these environmental issues.
SWOT Analysis:
Cadbury strengths
One of the company's biggest strengths is its strong brand. Despite
numerous competitors such as Mars, Nestle, Kraft, Ferrero, Hershey
and Lindt, Cadbury remains one of the world's leading confectionery
brands and is recognizable all around the world. Having said that,
consumers from countries from different parts of the world are
familiar with Cadbury, its products and their taste.
Secondly, Cadbury has a global presence. Since Cadbury's products are
available in many countries besides its home country of the United
Kingdom, the company operates internationally. In doing so, Cadbury
generates profit from numerous markets worldwide. Moreover, it is
at low risk of failure as if it lost one of its markets, there would still be
plenty to recover its losses from.
Lastly, Cadbury is owned by a wealthy parent company. It is fully
owned by Mondelez International which is one of the world's largest
snack companies. Besides generating high profits itself, in case of any
adversity, Cadbury is additionally secured by Mondelez that gives it
strong backing.
To sum up, Cadbury's strengths are:
Strong brand
Global presence
Ownership by a wealthy family
Cadbury weaknesses
What makes Cadbury weak, from one aspect, is its limited product
range. Although customers enjoy a variety of confectionery products,
the company could expand its operations into developing and
manufacturing other products, for example, food and beverages.
Considering current food trends such as promoting a healthy diet and
growing health awareness, the expansion could allow Cadbury to
secure a stable position in the market.
Another aspect is that Cadbury tends to recall its products. There have
been numerous cases when the company's products were recalled
because of various reasons. For example, despite being labelled
allergen-free, they contained nuts. Such issues can make consumers
lose trust in the brand and negatively influence its reputation.
Finally, Cadbury does not have rights in the US. Cadbury chocolate in
the United States is produced by the Hershey Company which
acquired the right in 1988, which refrains the company from
expanding in the American market. According to complaining
customers, Cadbury chocolate produced by Hershey does not have
the original Cadbury taste. This way Cadbury loses out on a big
market, the US.
To sum up, Cadbury's weaknesses are:
Limited product range
Product recalls
Lack of US rights
Cadbury opportunities
A significant opportunity for Cadbury is emerging markets. Whereas in
the past, markets in regions such as East Asia and Africa did not play
any role for big food brands like Cadbury, they are now becoming
more and more attractive. As one of the effects of globalization and
economic growth, the incomes of consumers from these regions are
growing, which makes them able to afford Cadbury's products. Having
said that, emerging markets encourage expansion which is associated
with additional revenue streams.
As mentioned previously, one of Cadbury's weaknesses is its limited
product range. Therefore, the confectionery company could expand
its product range, which not only would solve the weakness but also
allow further expansion. Introducing new products such as food and
beverages would make Cadbury's offer more diverse and perhaps
attract customers other than chocolate lovers. Not to mention
additional revenue that would be a huge benefit of such an
expansion.
To sum up, Cadbury's opportunities are:
Emerging marketss
Product range expansion
Cadbury threats
Cadbury's biggest threat is probably the sugar tax. More and more
governments propose to increase taxes on sugary products. Sugar
taxes increase the costs of manufacturing and make Cadbury charge
higher prices. This could discourage customers from purchasing its
products and lead to a reduction in consumer demand, which would
lower the company's profits.
Another threat to Cadbury is current food trends. Since Cadbury offers
confectionery only, people who try to follow a healthy diet and who
are aware of their health are unlikely to buy its products. Moreover,
even if they do, it would not be happening on a daily basis. That is
why current food trends
In the future, Cadbury will most likely face the threat of more
confectionary based businesses further developing their companies
and products as well as more global competitors creating intense
competition in the industry. Mars and Nestle are two of Cadbury’s
biggest competitors and the act of aggressive price competition may
lead to price wars in the market, which could induce a large threat for
Cadbury. The recent food trend of healthier dietary habits could also
act as a major threat to the Cadbury business as people are striving to
eliminate perceived treats altogether and readjust their eating habits
with the aim to be healthier. In this case, Cadbury may lose a lot of
business as the whole Cadbury company is centred on chocolate and
delicious treats.
Financial Reports:
Profit and loss of Cadbury ltd.
Year 2022 2021 2020 2019 2018 2017
INCOME :
Sales Turnover 9,242.05 7,974.61 7,167.88 6,642.84 6,115.43 5,748.94
Excise Duty 0 0 0 0 0 473.6
Net Sales 9,242.05 7,974.61 7,167.88 6,642.84 6,115.43 5,275.34
Other Income 53.97 164.85 110.52 102.84 95.93 120.06
Stock
Adjustments 115.48 -43.64 32.87 -34.45 3.4 54.27
Total Income 9,411.50 8,095.82 7,311.27 6,711.23 6,214.76 5,449.67
EXPENDITURE :
Raw Materials 3,850.85 3,003.06 2,794.61 2,527.46 2,505.77 2,233.87
Power & Fuel
Cost 119.9 102.36 100.91 95.49 97.42 104.43
Employee Cost 609.09 537.27 489.19 500.77 523.18 489.69
Other
Manufacturing
Expenses 544.36 430.23 84.71 419.82 92.64 86.57
Selling and
Administration
Expenses 1,979.65 1,714.17 1,909.69 1,350.21 1,463.16 1,335.39
Miscellaneous
Expenses 391.97 311.72 964.03 632.47 649.72 514.88
Less: Pre-
operative
Expenses
Capitalised 0 0 0 0 0 0
Total
Expenditure 7,495.82 6,098.81 6,343.14 5,526.22 5,331.89 4,764.83
Operating Profit 1,915.68 1,997.01 968.13 1,185.01 882.87 684.84
Interest 43.31 75.62 57 73.95 70.21 89.99
Gross Profit 1,872.37 1,921.39 911.13 1,111.06 812.66 594.85
Depreciation 547.12 553.21 523.36 402.74 358.62 290.85
Profit Before Tax 1,325.25 1,368.18 387.77 708.32 454.04 304
Tax 335.08 381.12 150.21 301.18 100.13 26.21
Fringe Benefit
tax 0 0 0 0 0 0
Deferred Tax 12.26 -14.28 -14.4 -54.7 27.76 55.79
Reported Net 977.91 1,001.34 251.96 461.84 326.15 222
Profit
Extraordinary
Items 0 103.11 -512.64 -110.61 0 0
Adjusted Net
Profit 977.91 898.23 764.6 572.45 326.15 222
Adjst. below Net
Profit -8.44 -4.09 -7.15 -3.23 1.31 -6.2
P & L Balance
brought forward 2,282.66 2,981.90 2,737.09 2,278.48 1,951.02 1,735.22
Statutory
Appropriations 0 0 0 0 0 0
Appropriations 2,255.00 1,696.49 0 0 0 0
P & L Balance
carried down 997.13 2,282.66 2,981.90 2,737.09 2,278.48 1,951.02
Dividend 2,255.00 1,696.49 0 0 0 0
Preference
Dividend 0 0 0 0 0 0
Equity Dividend
% 7,437.72 5,595.62 0 0 0 0
Dividend Per
Share(Rs) 743.77 559.56 0 0 0 0
Earnings Per
Share-Unit Curr 322.55 330.27 83.1 152.33 107.57 73.22
Earnings Per
Share(Adj)-Unit
Curr 322.55 330.27 83.1 152.33 107.57 73.22
Book Value-Unit
Curr 352.22 774.34 1,002.90 925.62 769.84 660.18
Book Value(Adj)-
Unit Curr 352.22 774.34 1,002.90 925.62 769.84 660.18
Dividend Per
Share Adj.(Rs) 743.77 559.56 0 0 0 0
Balance sheet of Cadbury company.
Year 2022 2021 2020 2019 2018 2017
SOURCES OF
FUNDS :
Share Capital 30.32 30.32 30.32 30.32 30.32 30.32
Reserves Total 1,037.55 2,317.36 3,010.30 2,776.02 2,303.71 1,971.25
Equity Share
Warrants 0 0 0 0 0 0
Equity
Application
Money 0 0 0 0 0 0
Total
Shareholders
Funds 1,067.87 2,347.68 3,040.62 2,806.34 2,334.03 2,001.57
Secured Loans 0 0 0 0 0 0
Unsecured
Loans 130.68 130.95 280.01 609 754.66 828.14
Total Debt 130.68 130.95 280.01 609 754.66 828.14
Other Liabilities 476.93 519.86 219.4 173.26 150.49 204.35
Total Liabilities 1,675.48 2,998.49 3,540.03 3,588.60 3,239.18 3,034.06
APPLICATION
OF FUNDS :
Gross Block 5,132.05 4,642.11 4,287.58 3,680.32 3,259.10 2,889.02
Less :
Accumulated
Depreciation 2,600.92 2,152.77 1,814.53 1,338.30 962.67 586.99
Less:Impairment
of Assets 0 0 0 0 0 0
Net Block 2,531.13 2,489.34 2,473.05 2,342.02 2,296.43 2,302.03
Lease
Adjustment 0 0 0 0 0 0
Asset
Transferred 0 0 0 0 0 0
Capital Work in
Progress 206.56 324.91 122.28 241.7 349.7 432.19
Producing 0 0 0 0 0.02 0
Properties
Investments 0.02 0.02 0 0 0 0.02
Current Assets,
Loans &
Advances
Inventories 833.91 714.91 731.74 653.73 699.22 738.66
Sundry Debtors 155.97 114.68 146.63 122.43 91.45 67.59
Cash and Bank 658.83 1,689.85 1,701.99 1,630.04 1,064.45 479.62
Loans and
Advances 165.15 126.89 149.75 106.96 145.58 204.36
Total Current
Assets 1,813.86 2,646.33 2,730.11 2,513.16 2,000.70 1,490.23
Less : Current
Liabilities and
Provisions
Current
Liabilities 3,334.48 2,843.30 2,189.76 1,972.22 1,745.99 1,488.85
Provisions 7.84 58.39 5.31 11.75 7.37 7.87
Total Current
Liabilities 3,342.32 2,901.69 2,195.07 1,983.97 1,753.36 1,496.72
Net Current -
Assets 1,528.46 -255.36 535.04 529.19 247.34 -6.49
Miscellaneous
Expenses not
written off 0 0 0 0 0 0
Deferred Tax
Assets 100.5 109.91 94.26 77.46 21.05 49.51
Deferred Tax
Liability 0 0 0 0 0 0
Net Deferred
Tax 100.5 109.91 94.26 77.46 21.05 49.51
Other Assets 365.73 329.67 315.4 398.23 324.64 256.8
Total Assets 1,675.48 2,998.49 3,540.03 3,588.60 3,239.18 3,034.06
Contingent
Liabilities 1,637.34 1,733.97 0 0 0 0
RATIO:
Gross profit ratio: Gross profit /sales *100
Gross Gross profit
year profit sales ratio
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