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    YouTube CEO Neal Mohan's latest letter discusses three key takeaways: 1) YouTube is embracing AI content creation tools to level the playing field for creators; 2) Shorts continue to grow rapidly as the fastest growing media format in the world, with over 70 billion daily views and a 50% increase in channels posting shorts in the past year; 3) YouTube is becoming like TV as the number of channels getting most viewership from TV grew 400% in the last three years, with many creators now getting most views and revenue from TV viewership.

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    YouTube CEO Neal Mohan's latest letter discusses three key takeaways: 1) YouTube is embracing AI content creation tools to level the playing field for creators; 2) Shorts continue to grow rapidly as the fastest growing media format in the world, with over 70 billion daily views and a 50% increase in channels posting shorts in the past year; 3) YouTube is becoming like TV as the number of channels getting most viewership from TV grew 400% in the last three years, with many creators now getting most views and revenue from TV viewership.

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    YouTube CEO Neal Mohan's latest letter discusses three key takeaways: 1) YouTube is embracing AI content creation tools to level the playing field for creators; 2) Shorts continue to grow rapidly as the fastest growing media format in the world, with over 70 billion daily views and a 50% increase in channels posting shorts in the past year; 3) YouTube is becoming like TV as the number of channels getting most viewership from TV grew 400% in the last three years, with many creators now getting most views and revenue from TV viewership.

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    © All Rights Reserved
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    16 views1 page

    Untitled Document

    Uploaded by

    Faham J
    YouTube CEO Neal Mohan's latest letter discusses three key takeaways: 1) YouTube is embracing AI content creation tools to level the playing field for creators; 2) Shorts continue to grow rapidly as the fastest growing media format in the world, with over 70 billion daily views and a 50% increase in channels posting shorts in the past year; 3) YouTube is becoming like TV as the number of channels getting most viewership from TV grew 400% in the last three years, with many creators now getting most views and revenue from TV viewership.

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    YouTube CEO's latest letter is out, and it’s like the ultimate cheat sheet for creators.

    Here's 3 key takeaways + my opinions on each one of them:

    Takeaway #1 - YouTube is embracing AI content creation whether you like it or not

    Neal Mohan is betting big on AI content creation tools, with the goal of 'leveling the playing field'.

    Takeaway #2 - Shorts are not slowing down anytime soon. They are the fastest growing media
    format in the world.

    Shorts right now are getting over 70 billion views a day. That number honestly doesn't really
    mean anything to me, but it's impressive lol. What's more interesting is just last year the number
    of channels posting shorts grew by 50%.

    Takeaway #3 - YouTube is becoming TV, the living room growth numbers are insane

    Here's an incredible stat, the number of channels who get the majority of the viewership from
    TV in the last 3 years grew 400%.

    A lot of my clients are getting the majority of their views and revenue from TV viewership.

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