Fundamentals of Business Analytics

College of Business Management

Saint Paul University – Manila

Student Name Nguyen Thi Thuy Trang Date Submitted October 24, 2023
Instructor’s Name Mr. Gary R. Soriano Assignment # 1
Trends in Analytics in 2025

What are the Trends in Analytics (Big Data) for 2025?

Give at least 3 trends and briefly discuss each.
Image support may be allowed but not required.

#1. Data Governance is Inevitable

Voluminous data is produced every single day. Particularly with the development of mobile
devices and IoT, a minimum of 2.5 quintillion bytes of data is generated today; and studies
state this will continue exponentially.

“By 2025, there would be a big and tremendous volume of data collections, and that would
be nearly 163 zettabytes (Nearly 163 trillion GB). – Bibrainia Data Confessor”

With this rate of data growth, data governance is inevitable. Forrester Research states that
only 26% of European companies are compliant with GDPR. Effective management of data
will be necessary not only to maintain data quality, and accessibility but also to disrupt the
digital era successfully.
Fundamentals of Business Analytics
College of Business Management
Saint Paul University – Manila

#2. AI, Machine Learning and NLP – a new upgrade for Big Data implementation
Handling the exponential data growth and producing prompt insights has been an all-time
challenge for Big Data; especially for scenarios such as consumer behavior prediction, market
dynamics and video analytics for fraud detection. However the development of AI, ML and
NLP can help overpower this Big Data challenge by enabling real-time insights with
contextual intelligence. Gartner’s studies state that cognitive intelligence and ML will be an
essential element for predictive analysis in the future.

“Spending on AI and ML will rise from $12 billion in 2017 to $57.6 billion in 2021” – IDC.
Fundamentals of Business Analytics
College of Business Management
Saint Paul University – Manila

#3. Check out Data as a Service

With the significant amount of data produced just by smart mobile devices, the future will be
a place where Data will be delivered as a service just like PaaS and SaaS, to enhance data
agility; and organizations will be optimizing their purchase decisions of various algorithms to
be bought instead of programs. Some leading vendors of DaaS are MuleSoft, Oracle,
Microsoft.

“By 2020, 90% of large enterprises will be generating revenue from data-as-a-service. —IDC
FutureScape: Worldwide IT Industry 2018 Predictions”
Fundamentals of Business Analytics
College of Business Management
Saint Paul University – Manila

#4. CDO – the new industry standard to measure an organization’s data integrity
A huge demand will arise for Data scientists and Data analysts who can deal with gigantic
data projects and account for the integrity and validity of data. As per IBM, the demand for
advanced analysts and data scientists will grow by 28% by the year 2020.

A CDO (Chief Data Officer) would in the same vein as the CEO, COO, CIO, CXO or CFO
accounting to an organization’s data integrity and validity.

#5. Edge analytics with real-time data is the new benchmark for Data Analytics
“By 2022, more than half of major new business systems will incorporate continuous
intelligence that uses real-time context data to improve decisions. —Gartner: Our Top Data
and Analytics Predicts for 2019 “

Organizations will be more focused on predicting with real-time data rather than analyzing
the historical data. They won’t be waiting to collect transformed or raw data to reach
centralized data centers or warehouses to analyze; instead, they would be crafting edge
analytics frameworks that capture real-time data from networks and smart mobile devices, to
transform them into actionable data.
Fundamentals of Business Analytics
College of Business Management
Saint Paul University – Manila

#6. Dark Data will be a part of a Big Data Checklist

To make the most of Data crunching it is imperative to operate on all types of data. For this
reason, dark data will be added to the data analytics checklist, as today, slowly organizations
have started to realize the hidden value that dark data possesses. Referring to the untapped
data that is already available in an organization’s repository, an IBM study states that by 2020
more than 93% of all data will fall under Dark Data
Fundamentals of Business Analytics
College of Business Management
Saint Paul University – Manila

#7. Privacy will be harder than ever before

With Data growing in light’s speed every single day and organization’s focusing on managing
the voluminous data to get the most of it as well as providing it as an asset (DaaS), privacy
will be very much at stake; and may lead to complex cybersecurity issues; Consider, Equifax
data breach. Hence, organizations should prepare a robust data governance plan to address
such scenarios.