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What are the five stages of trust-building?

10 Engagement
How do you get clients to initiate discussions with you?

11 The Art of Listening


How can you improve your listening skills?

12 Framing the Issue


How can you help clients look at their issues in a fresh way?

13 Envisioning an Alternate Reality


How can you help clients clarify what they’re really after?

14 Commitment
How do you ensure clients are willing to do what it takes to solve heir
problems?

PART THREE: PUTTING TRUST TO WORK


15 What’s So Hard About All This?
Why are truly trust-based relationships so scarce?

16 Differing Client Types


How do you deal with clients of differing types?

17 The Lieutenant Columbo Approach


What can we learn from an unorthodox winner?

18 The Role of Trust in Getting Hired


How do you create trust at the outset of a relationship?

19 Building Trust on the Current Assignment


How can you conduct your assignment in a way that adds to trust?

20 Re-earning Trust Away from the Current Assignment


How can you build trust when you’re not working on an assignment?

21 The Case of Cross-Selling


Why is cross-selling so hard, and what can be done about it?

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