Professional Documents
Culture Documents
Business Plan Report (Coolbreeze Jacket)
Business Plan Report (Coolbreeze Jacket)
COOLBREEZE JACKET
“INNOVATIVE LIFESTYLE”
TABLE OF CONTENTS
EXECUTIVE SUMMARY
APPENDIX A: POSTER
APPENDIX B: BROCHURE
APPENDIX C: COMPANY NAME CARD
APPENDIX D: CALCULATION (5.0 FINANCIAL PLAN)
APPENDIX E: BUSINESS PRESENTATION SLIDES
APPENDIX F: GROUP PHOTO
APPENDIX G: PROTOTYPE PHOTO
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel : 03 –47842213 email : service@hgtechwear.com.my
EXECUTIVE SUMMARY
a) Product Offering
HG Techwear Sdn. Bhd. is producing and offering a jacket with attachable fans, called
the “CoolBreeze Jacket”. Not only does it produce ventilation, but our product also
raises awareness for our future users and customers. The jacket is fully equipped
with electronic components that allow the fans to operate when in need. The material
that has been used on this jacket also ensures that our product is repellant to water,
and is durable. Other than that, the jacket also promises a breathable material with
comfort. With such functions to offer, our target users are such as workers who are
working under an extremely hot sun, travelers who are required to walk an extra mile,
and workers or citizens who travel and work during the night.
b) Market Profile
Our target market profile is mainly in Malaysia as it is the base of the company. We
are receiving numerous demands from our country as the world revolves around us
and many other people seek innovation and technology implementation in their daily
lives. The product of our company would mainly be monetized on social media
platforms in the form of advertisements. The social media platform would mainly be
such as Facebook and Instagram. Our company will also be operating physically
through consignment stores in shopping malls. Given the current market demand of
our company, the revenue growth for the year 2025 can be increased by about 50%
which raises a total of 52,800 units, with the current sales forecast for around 39,600
units for the year 2024.
pg. 1
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel : 03 – 47842213 email : service@hgtechwear.com.my
c) Management Team
HG Techwear Sdn. Bhd. was established and founded in the year 2024, by five high-
caliber individuals with numerous years of experience in the business industry. The
Chief Executive Officer, Mr. Luqman Hakim Bin Abdul Mutalib, has 12 years of
experience in fundraising and business development, as well as public relations and
branding. The Operational Manager, Mr. Hanif Bin Zamri, has a highly graded
certification as a Certified Operations Manager (COM) with 10 years of experience
in helping build up this company. He can provide proper operations management for
the company such as process, risk management, and quality assurance. The Marketing
Manager, Mr. Chin Xin Hong, is a strategic-thinking individual with high
communication and networking skills and knows how to build a community with
those experiences. The Finance Manager, Mr. Jordan Chong Wei Loong, is highly
educated with certified qualifications and accounts management professional with 18
years of experience in high reputation company. The Human Resource Manager, Mr.
Chan Kim Cin, has 10 years of experience in human resource management and can
provide good communication and improve performance in the working culture among
workers in the company.
The word “HG” itself stands for “Heat Guardian” which is the purpose of our
product and future ongoing products.
pg. 3
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel : 03 – 47842213 email : service@hgtechwear.com.my
The logo of this company is inspired by the futuristic involvement of this company
toward technology. The company’s logo is based on a graphical technological
presentation through the adaptation of a wired design. The wire behind the texting
of the name of the company reflects the technology that is involved in the making
of our product. Other than that, the idea of putting the name of the company in the
logo was to let the crowd recognize the name of our company and the logo behind
it. The company’s motto – “ Innovative Lifestyle”, represents the company’s
vision to develop innovative products to enhance the lifestyle of future users and
customers.
pg. 4
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel : 03 – 47842213 email : service@hgtechwear.com.my
03-4784 2213
03-4784 2213
www.hgtechwear.com.my
service@hgtechwear.com.my
@hgtechwearmalaysia
pg. 5
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel : 03 – 47842213 email : service@hgtechwear.com.my
Capital Percentage of
Name Contribution Ownership
(MYR)
Luqman Hakim Bin Abdul Mutalib 150,000.00 30 %
Chan Kim Chin 100,000.00 20 %
Hanif Bin Zamri 100,000.00 20 %
Chin Xin Hong 100,000.00 20 %
Jordan Chong Wei Loong 50,000.00 10 %
Total 500,000.00 100 %
pg. 6
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel : 03 – 47842213 email : service@hgtechwear.com.my
pg. 7
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
. : 03 –47842213
tel email : service@hgtechwear.com.my
Application: The cooling jacket can be applied to users who are working
under extreme conditions or any other individuals who need a protective
jacket. This can be applied to individuals such as:-
• Construction workers.
• Travellers.
• People who bike during the night.
• Common individuals who need a protective jacket.
Features:
• Portable cooling fan provided with the jacket as cooling sensation.
• The material used is durable, breathable, and long-lasting.
• Adjustable speed of the fan with high, medium, and low speed.
• Powerbank capacity of 5V*10,000 mAh.
• Comes with an inside pocket to insert the power bank.
Benefits:
• Raising awareness for users.
• Providing wind-effect cooling sensation in extreme conditions.
• Reducing the risk of heat stroke for workers who work under hot weather.
pg. 8
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
. : 03 –47842213
tel email : service@hgtechwear.com.my
Product Information
Brand HG Techwear
Weight (grams) 125g (Jacket only) and 350g (Jacket with fans)
Product Specification
pg. 9
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
. : 03 –47842213
tel email : service@hgtechwear.com.my
1.2m of fabric
Mesh Fabric
0.6m of fabric
Zippers
3 pieces
Elastic Material
0.3m of material
Reflective Tape
0.5m of material
1 piece
pg. 10
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
. : 03 –47842213
tel email : service@hgtechwear.com.my
Powerbank
1 piece
Powered Fan
2 pieces
Hook-and-Loop Patches
0.1m of material
Thread
200m of thread
pg. 11
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
. : 03 –47842213
tel email : service@hgtechwear.com.my
1) Cutting 1.2m of water-resistant fabric, 0.6m of mesh fabric, 3 zippers, 0.3m of elastic
material, and 0.5m of reflective tape.
3) Two circular holes were cut through the bottom of the jacket and sewn.
pg. 12
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
. : 03 –47842213
tel email : service@hgtechwear.com.my
5) The two attachable fans were attached to the back of the jacket.
6) The fan-adjusting power cable is then plugged into the two fans.
7) The fan-adjusting power cable USB is then plugged into the power bank.
pg. 13
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
. : 03 –47842213
tel email : service@hgtechwear.com.my
9) The power bank is then safe to put inside the pocket provided.
pg. 14
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
. : 03 –47842213
tel email : service@hgtechwear.com.my
2.1.1. Vision
At HG Techwear, our vision is to become the premier provider of cutting-edge
cooling jacket technology, setting new standards for performance and quality in the
realm of personal cooling solutions. We are dedicated to delivering innovative
cooling jackets that enhance the comfort and well-being of individuals within our
targeted geographical areas (out of Asia) of operation. Administration and Human
Resources play a crucial role in attaining organizational excellence by developing the
true potential of the company's human capital and providing growth opportunities,
well-being & enrichment.
2.1.2. Mission
• To empower individuals to embrace comfort, conquer extreme conditions, and
elevate their performance through innovative cooling jacket technology. Other
than that, to enhance the lives of our customers by delivering cooling jackets
that not only meet their needs but exceed their expectations. Also to be the go-
to brand for cooling solutions, and our mission drives us forward every day.
2.1.3. Objectives
• Develop and sustain company core values.
• Define an organizational structure that drives productivity.
• Developing effective coordination and communication within the organization.
2.1.4 Motto
“Innovative lifestyle”.
pg. 15
2.2. Personal Particular Partners
pg. 17
pg. 18
pg. 19
pg. 20
pg. 21
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
. : 03 –47842213
tel email : service@hgtechwear.com.my
pg. 22
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
. : 03 –47842213
tel email : service@hgtechwear.com.my
Marketing Manager • Build and maintain a strong brand identity, ensuring brand
consistency across all marketing materials and touchpoints.
Clerk • To record the document and receive the DO, PO, VO, IV.
pg. 23
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
. : 03 –47842213
tel email : service@hgtechwear.com.my
Finance Manager 1 1
Marketing Manager 1 1
Operation Manager 1 1
Technician 2 4
Sales Executive 1 1
Sales Agent 5 5
Direct Labor 20 30
Clerk 2 3
Total Number of 35 48
Employees
pg. 24
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
. : 03 –47842213
tel email : service@hgtechwear.com.my
YEAR 2024
Number of Monthly Monthly Salary Yearly Salary
Position EPF (10%) SOCSO (2.5%) (RM)
Employees Salary (RM) (RM)
Chief Executive Officer / RM5,000.00 RM500.00 RM125.00 RM5,625.00 RM67,500.00
Product design Manager 1
Marketing Manager 1 RM3,500.00 RM350.00 RM87.50 RM3,937.50 RM47,250.00
Finance Manager 1 RM3,500.00 RM350.00 RM87.50 RM3,937.50 RM47,250.00
Human Resource Manager 1 RM3,500.00 RM350.00 RM87.50 RM3,937.50 RM47,250.00
Operation Manager 1 RM3,500.00 RM350.00 RM87.50 RM3,937.50 RM47,250.00
Technician 2 RM2,400.00 RM240.00 RM60.00 RM5,400.00 RM64,800.00
Sales Executive 1 RM2,400.00 RM240.00 RM60.00 RM2,700.00 RM32,400.00
Sales Agent 5 RM1,600.00 RM160.00 RM40.00 RM9,000.00 RM108,000.00
Direct Labor 20 RM1,500.00 RM150.00 RM37.50 RM33,750.00 RM405,000.00
Clerk 2 RM1,500.00 RM150.00 RM37.50 RM3,375.00 RM40,500.00
pg. 25
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
. : 03 –47842213
tel email : service@hgtechwear.com.my
YEAR 2025
Number of SOCSO Monthly Yearly Salary
Position Monthly Salary EPF (10%)
Employees (2.5%) Salary (RM) (RM)
Chief Executive Officer/ RM6,500.00 RM650.00 RM162.50 RM7,312.50 RM87,750.00
Product design Manager 1
Marketing Manager 1 RM3,900.00 RM390.00 RM97.50 RM4,387.50 RM52,650.00
Finance Manager 1 RM3,900.00 RM390.00 RM97.50 RM4,387.50 RM52,650.00
Human Resource Manager 1 RM3,900.00 RM390.00 RM97.50 RM4,387.50 RM52,650.00
Operation Manager 1 RM3,900.00 RM390.00 RM97.50 RM4,387.50 RM52,650.00
Technician 4 RM2,700.00 RM270.00 RM67.50 RM12,150.00 RM145,800.00
Sales Executive 1 RM2,700.00 RM270.00 RM67.50 RM3,037.50 RM36,450.00
Sales Agent 5 RM1,600.00 RM160.00 RM40.00 RM9,000.00 RM108,000.00
Direct Labor 30 RM1,500.00 RM150.00 RM37.50 RM50,625.00 RM607,500.00
Clerk 3 RM1,500.00 RM150.00 RM37.50 RM5,062.50 RM60,750.00
pg. 26
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
. : 03 –47842213
tel email : service@hgtechwear.com.my
PARTNERSHIP AGREEMENT
Background:
This Partnership Agreement (“Agreement”) is made as of this 01st January 2021 between:
Partnership details
1. The Partners agree to form a partnership under the name of Luqman Hakim Bin
Abdul Mutalib. The Partnership will be governed in accordance with the laws of the
State of Selangor. The Partnership is formed on the terms and conditions in the
Agreement below, to engage the business of HG Techwear to engage in any and all
necessary activities to carry on the business of the Partnership.
Place of business
2. The principal office of the Partnership will be located at Ground Floor Lot 01,
Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan,
Malaysia, or at such places as the Partners shall determine from time to time.
Term
3. The Partnership shall commence on 01st January 2021 and continue until 31th
December 2031.
Partners’ Capital Contributions
4. The Partners will contribute capital to the Partnership within 28days of the
Effective Date, on or before 29th January 2021.
5. The Partner’s cash contribution will be:
a. Luqman Hakim Bin Abdul Mutalib, RM 150,000.00
b. Chan Kim Cin, RM 100,000.00
c. Hanif Bin Zamri, RM 100,000.00
d. Jordan Chong Wei Loong, RM 50,000.00
e. Chin Xin Hong, RM 100,000.00
Binding Effect
6. This Agreement shall be binding upon the benefit of the Partner and their respective
legal representatives, heirs, administrators, executors, successors and permitted
assigns.
Severability
7. If any provision of this Agreement becomes invalid, illegal or unenforceable in
whole or in part, the remaining provisions shall not be affected and shall continue
to be valid, legal and enforceable.
Governing Law
8. The terms of this Agreement shall be governed by, and construed in accordance
with the laws of the state of Selangor,not including its conflicts of law provisions.
pg. 27
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
. : 03 –47842213
tel email : service@hgtechwear.com.my
Further Assurances
9. At the written request of one Partner, the other Partners shall execute and deliver
such necessary documents to affect the terms of this Agreement.
Headings
10. The section headings are for reference purposes only and shall not otherwise affect
any provision in this Agreement.
Entire Agreement
11. This Agreement constitutes the entire Agreement between the Partners, and
supersedes all prior agreements of the Partners, whether they be oral or written
agreements.
Counterparts
12. This Agreement may be executed in one or more counterparts, each of which shall
be deemed as the original, and all of which together shall constitute one and the
same document.
Amendment
13. This Agreement may be amended or modified only by a written agreement signed
by all of the Parties.
Notices
14. Any notice or other communication given to a party in connection with this
Agreement shall be in writing, and shall be:
a. Delivered either by hand, by pre-paid first-class post, or by other next
working day delivery service, at the receiving party’s postal address
provided in this Agreement unless otherwise stated; or
b. Sent by email to the email address specified in writing.
Waiver
15. A waiver of any right or remedy under this Agreement or by law is only effective if
given in writing and shall not be deemed a waiver of any subsequent breach.
16. A failure or delay by a party to exercise any right or remedy provided under this
Agreement or by law shall not constitute a waiver of that or any other right or
remedy.
This Agreement has been executed and delivered as of the date first written above.
pg. 28
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
. : 03 –47842213
tel email : service@hgtechwear.com.my
SIGNATURES
pg. 29
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
. : 03 –47842213
tel email : service@hgtechwear.com.my
Receiving raw
material
Quality checking on
the material quality
Cutting the
material
Quality check
Testing of product
Packaging
Shipping of product
pg. 30
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
. : 03 –47842213
tel email : service@hgtechwear.com.my
Process Operation:
• Worker puts on the cooling jacket, ensuring proper fit and connection of
components.
• Worker turns on the power bank specifically designated for the cooling jacket.
For activate the cooling system
Step 3: Cutting of the material which actual dimension.
Step 5: Quality checking and reject the failure product to the previous department.
pg. 31
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
. : 03 –47842213
tel email : service@hgtechwear.com.my
pg. 32
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
. : 03 –47842213
tel email : service@hgtechwear.com.my
In the production schedule, the production rate for 2024 year is 39,600 units, but we increase
another 5% quantities which to prevent the production rate decrease since some of the product
will have the defect problem, the total quantities will be 41,580 quantities produced per year.
The production rate for 2025 year is 55,440 units product after considering 5% quantities which
to prevent the production rate decrease since some of the product will have the defect problem,
so now we are using 105% to purchased product materials. To achieve minimum expenses for
all bills, this company need to produce 100 unit per day. But we increased another 50% for our
profit per day so that we will produce 150 unit per day. Our company working day per month
is 22 days. So total amount for 1 month, 3,300 unit will be produced.
pg. 33
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
. : 03 –47842213
tel email : service@hgtechwear.com.my
Mesh Fabric
Zippers
3,300 x 3pcs
11,800.00 KEE
= 6,600pcs
RM1.20 per
piece
Elastic Material
(0.12sen Foshan
per 0.3m of Runtang
3,300 x 0.3m
material) 385.00 Textile and
= 990m
RM7.00 per Dyeing Co.,
roll/18m Ltd.
pg. 34
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
. : 03 –47842213
tel email : service@hgtechwear.com.my
Henan
3,300 x 1pcs RM 2.00 Jinshui Wire
6,600.00
= 3,300pcs per piece & Cable Co.,
Ltd
Powerbank
Powered Fan
Shining
3,300 x 2pcs RM2.00 per
13,200.00 electrical
= 6,600pcs piece
Sdn. Bhd.
Hook-and-Loop Patches
(0.35sen Foshan
per 0.1m of Runtang
3,300 x 0.1m
product) 1,155.00 Textile And
= 330m
RM3.50 per Dyeing Co.,
roll/ 1m Ltd.
pg. 35
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
. : 03 –47842213
tel email : service@hgtechwear.com.my
Thread
(RM6.00
Ningbo MH
3,300 x 200m per 200m)
19,800 Industry Co.,
= 660,000m RM3.00 per
Ltd.
roll/100m
Total: 170,170.00
After we done for the calculation for material that we are using, the total amount of 3,300 units
needed RM170,170.00. So, after considering the wastes by increasing 5% of production
amount per month, the product cost is RM178,678.00.
pg. 36
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
. : 03 –47842213
tel email : service@hgtechwear.com.my
1. Sewing Machine:
Used to stitch together the fabric components of the cooling jacket, creating the jacket's
structure and pockets for housing the fan and power bank.
Cuts the fabric pieces to the desired dimensions and shapes, ensuring accuracy and consistency
in jacket production.
• Tools for wiring the fan and power bank to the cooling jacket's control unit.
• Includes wire cutters, strippers, crimping tools, and soldering equipment.
pg. 37
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
. : 03 –47842213
tel email : service@hgtechwear.com.my
• Machinery for labelling and packaging the finished cooling jackets, including printing
labels, attaching care instructions, and packing the product for distribution.
5. Forklift
• Forklift machine vehicle Forklift machine vehicle is used to transport the components,
broken materials and product through inside the warehouse from storage to
manufacturing area or from packaging area to shipping area.
pg. 38
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
• Boost Our Brand Awareness: To raise our brand awareness by 25% among our target audience
through a content marketing campaign on our social media platforms within the next three
months.
• Reduce Cart Abandonment: To decrease our cart abandonment rate by 10% within the next four
months by implementing a streamlined checkout process and sending targeted email reminders.
• Sales Objective: To achieve a revenue growth target by increasing 25% of production amount
from the first year to the second year, reflecting our commitment to rapid expansion and market
penetration.
In Malaysia, our target market for cooling fan jackets is defined by a geographic focus on urban and
suburban areas, considering the country's diverse weather conditions. Within this region, we cater to
individuals aged 25-45, including factory workers, delivery professionals, fashion-conscious
consumers, and outdoor exercise enthusiasts. These Malaysians place a premium on comfort, seeking
clothing that seamlessly blends sustainability and enhanced comfort. Factory workers and delivery
professionals, in particular, require durable and weather-appropriate attire for their daily routines. Our
audience also comprises active online shoppers who prioritize convenience and quality. By addressing
these distinct geographic and psychographic elements, we can tailor our marketing strategies to
effectively connect with and resonate with our target market in Malaysia.
pg. 39
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
Our product strategy for the CoolBreeze Jacket is built upon a deep understanding of customer
needs and demands. We've conducted extensive market research, recognizing that our target audience
in Malaysia, including factory workers, delivery professionals, fashion enthusiasts, and outdoor
exercise enthusiasts, values comfort, durability, and functionality in their clothing. To meet these
demands, the CoolBreeze Jacket has been meticulously designed to offer exceptional cooling and
ventilation features while ensuring it can withstand the rigors of various activities and climates.
Our selling position revolves around positioning the CoolBreeze Jacket as the ultimate solution
for staying comfortable in Malaysia's challenging weather conditions. We highlight its innovative
cooling technology, versatile design, and sustainability, aligning with the values of our environmentally
conscious target market. The brand name, CoolBreeze Jacket, not only reflects the product's core benefit
but also reinforces its image as a reliable and refreshing choice for customers.
Moreover, we offer two color options to cater to varying customer preferences allowing them
to choose the one that suits their style. Our cooling fan jacket is designed to support extended usage,
providing cooling for up to 13 hours while concurrently serving as a power bank to charge mobile
phones. Additionally, our jacket boasts an eco-friendly design that's not only visually appealing but also
highlights the product's exceptional quality and unique features. We aim to create a strong brand
presence and establish the CoolBreeze Jacket as the go-to choice for those seeking comfort and style in
Malaysia's ever-changing weather, backed by exceptional warranty support.
pg. 40
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
Our pricing strategy for the CoolBreeze Jacket is designed to strike a balance between affordability and
the premium quality and features it offers. We aim to position the jacket as a competitive choice in the
market, appealing to our target demographic while ensuring that the pricing reflects the innovation,
durability, and cooling technology embedded in the product. Through a carefully calculated pricing
structure, we aim to provide excellent value for our customers, reinforcing our brand's reputation for
delivering exceptional comfort and performance in every purchase.
Besides that, our product offers exciting seasonal month promotions. During specific months, customer
can take advantage of special discounts on our products. Additionally, when they purchase a bundle of
5 items, each item will receive a 5% discount, making it a fantastic opportunity to save while stocking
up on your favorite items.
= RM 69.83
= RM 63.88
Promotion discount = 20% off starting up first 3 months & sales season
= RM 46.03
pg. 41
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
Our place strategy for the CoolBreeze Jacket combines physical and virtual platforms to maximize
accessibility and convenience for our customers:
• Physical Presence: We will establish a strong presence by offering the CoolBreeze Jacket for
sale in prominent shopping malls across Malaysia. These mall locations will serve as
touchpoints where customers can try on and experience the product firsthand. Knowledgeable
staff will be on hand to provide assistance and answer questions. Additionally, we'll collaborate
with popular outdoor and fashion retailers to feature our products in these mall locations,
expanding our reach to customers seeking convenience and accessibility.
→ Example Platform: Aeon Mall, Giant, Lotus & Adventure Sports Shop
→ Amount of Booth: x5 in several area inside mall
• Social Media and Influencer Marketing: We will leverage social media platforms such as
Instagram and Facebook to showcase the CoolBreeze Jacket's features and benefits.
Collaborations with influencers and outdoor enthusiasts will help us reach a wider virtual
audience and create buzz around the product.
• Online Marketplaces: We will list our products on popular online marketplaces like Lazada and
Shopee, tapping into their extensive customer bases and leveraging their existing infrastructure
for fulfillment. Furthermore, to promote our products and provide exceptional customer service,
we will maintain an active company webpage where customers can explore our range, access
product information, and easily get in touch with us. As an added benefit, orders over RM 200
will qualify for free shipping, enhancing the overall value proposition for our customers.
pg. 42
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
Company webpage
www.hgtechwear.com.my
HG Techwear’s
Shopee Page
HG Techwear’s
Lazada Page
pg. 43
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
HG Techwear’s
Instagram Page
HG Techwear’s
Facebook Page
pg. 44
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
We'll implement an omnichannel promotion strategy by combining online and physical platforms. By
bridging both online and physical spaces, we aim to maximize our reach and engage customers
wherever they prefer to shop. The promotion strategy approach involves:
Promotion
Advertising
Tools
Period Seasonal Month
Promoting
Printed Ads Internet
Media
pg. 45
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
Year 1 - 2024
Advertising
Posters & Instagram & Lazada &
Promotional tools Booth Total (RM)
Brochure Facebook Shopee
(RM) (RM) (RM)
Q1 Jan - Mar 500 1,500 1,200
22,500 25,700
Q2 Apr – Jun 500 1,500 1,200
22,500 25,700
Q3 Jul – Sep 500 1,500 1,200
22,500 25,700
Q4 Oct – Dec 500 1,500 1,200
22,500 25,700
Total (RM) 2,000 6,000 4,800
90,000 102,800
Descriptions:
- Allocate budget for posters and brochures for traditional marketing.
- Focus on digital marketing with investments in Instagram and Facebook advertising.
- Invest in partnerships with Lazada and Shopee for online sales and visibility.
- Total 5 booth will be having inside several mall by target each rental price RM 1,500
per month.
Year 2 - 2025
Advertising
Posters & Instagram & Lazada &
Promotional tools Booth Total (RM)
Brochure Facebook Shopee
(RM) (RM) (RM)
Q1 Jan - Mar 750 2,000 1,200 22,500 26,450
Q2 Apr – Jun 750 2,000 1,200 22,500 26,450
Q3 Jul – Sep 750 2,000 1,200 22,500 26,450
Q4 Oct – Dec 750 2,000 1,200 22,500 26,450
Total (RM) 3,000 8,000 4,800 90,000 105,800
Descriptions:
- Increase budget for online advertising on Instagram and Facebook.
- Allocate more funds for content creation and influencer partnerships.
- Continue to invest in e-commerce platforms like Lazada and Shopee.
- Emphasize building long-term customer relationships and expanding market reach.
pg. 46
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
2024 2025
Month Price/Unit Total Price/Unit Total
Unit Unit
(RM) (RM) (RM) (RM)
Descriptions:
- To manage costs and introduce our products to market, we initially produce 3,300 units per
month in the first year. (1 day to produce 150 units)
- Sales for the first 3 month in 1st year start with a 10% discount promotion, resulting in higher
initial sales.
- A special Merdeka promotion helps boost sales during this patriotic month in August.
- A Double 11 (Singles' Day) promotion leads to a significant increase in sales.
- Due to steady sales growth in the first year, we've decided to double our production to 4,400
units per month in the second year. (1 day to produce 200 units)
- A New Year promotion contributes to a peak in sales for 2025.
pg. 47
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
pg. 48
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
The project implementation cost schedule considers and computes the many fixed and variable
expenses, including the first three months of the business's operation, that must be paid. For a total
implementation cost of RM 1,315,901.40, which is required to operate the business for the first three
months, the three months' expenses and one-time expenses were combined.
Percentage of
Amount
Owner Funding Ownership
(RM)
(%)
Luqman Hakim Bin Abdul Mutalib 150,000.00 30
Chan Kim Chin 100,000.00 20
Hanif Bin Zamri 100,000.00 20
Chin Xin Hong 100,000.00 20
Jordan Chong Wei Loong 50,000.00 10
Total Investment 500,000.00 100
Loan
Bank Loan 815,901.40
Total Loan 815,901.40
Total Funding 1,315,901.40
There are 5 shareholders in HG Techwear Sdn. Bhd. They each contributed a total of RM 500,000.00
to the venture. It will be necessary to obtain a bank loan to cover the expenditures' cost, as determined
by the implementation cost schedule. Therefore, RM 815,901.40 for a bank loan is required to cover
the overall total project implementation costs of RM 1,315,901.40. The remaining funds will be utilized
to offset any losses incurred before reaching the break-even point.
pg. 49
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
2024 2025
(RM) (RM)
Sales 4,319,700.00 5,969,040.00
(-) Cost of Goods Sold
Product Cost (Direct Material) 2,144,136.00 2,858,848.00
Salary (Direct Labour) 405,000.00 607,500.00
Packaging 39,600.00 79,200.00
Gross Profit 1,730,964.00 2,449,892.00
(-) Expenses
Marketing Expenses 105,100.00 105,800.00
Salary (Exclude Labour) 502,200.00 649,350.00
Utilities 30,000.00 45,000.00
Office Tools & Supplier 6,000.00 6,000.00
Insurance 24,000.00 24,000.00
Security System Installation 3,000.00 -
Office Rental 72,000.00 72,000.00
Monthly instalment for vehicle (Delivery/Transportation) 6,240.00 6,240.00
Payment for business loan 122,385.21 122,385.21
Miscellaneous/Others 6,500.00 1,500.00
Total Expenses 877,425.21 1,032,275.21
Net Profit Before Tax 853,538.79 1,417,616.79
(-) Tax 174,849.31 310,228.03
Net Profit After Tax 678,689.48 1,107,388.76
The Profit and Loss Statement for the first two years displays the predicted values of revenues,
expenses, and net profit. Both RM 4,319,700.00 and RM 5,969,040.00 were the sales proceeds of the
commodities in 2024 and 2025 years, respectively.
The total expenses show the total costs of expenditure for the past two years. The total expenses for
2024 and 2025 years were both RM 877,425.21 and RM 1,032,275.21. Due to the increase of
production amount in the year 2025, the total expenses increasing around 17.65% from year 2024.
pg. 50
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
The statement clearly displays the net profit before and after taxes for the two successive years. For
both years, the net profit after taxes were RM 678,689.48 and RM 1,107,388.76, respectively.
BREAK-EVEN ANALYSIS
4,500,000
3,000,000
REVENUE (RM)
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000
NUMBER OF UNITS
pg. 51
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
Break-even analysis is a method used to ascertain the quantity of products that must be sold to
offset the entire cost of running a business, whether on a monthly or yearly basis. This break-
even analysis table is computed by considering fixed costs, the variable cost per unit of sales,
and the revenue generated per unit of sales. As indicated by the analysis above, HG Techwear
Sdn. Bhd. is projected to reach the break-even point by selling 22,883 units of its products, a
milestone anticipated to be achieved in July month of year 2024.
pg. 52
APPENDIX A:
POSTER
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
APPENDIX B:
BROCHURE
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
APPENDIX C:
COMPANY NAME CARD
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
APPENDIX D:
CALCULATION
(5.0 FINANCIAL PLAN)
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
= RM 122,385.21
A bank loan of RM 815,901.40 is taken to meet expenses of the first year in the company. The bank
loan has a 5% interest rate and will be paid off over the next ten years in monthly instalments. A yearly
fee of RM 122,385.21 is due to the bank.
Tax Rate:
Due to the paid-up capital of net profit before tax projections for both years 2024 and 2025 which is
below RM 2.5 million, a specific tax structure is applied. In both years, there is an 18 percent tax rate
for the initial RM 500,000 of net profit and a 24 percent rate for any amount exceeding that.
Consequently, the tax for the first year’s amounts to RM 174,849.31, and for the second year, it totals
RM 310,228.0
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
Fixed Costs
Marketing Expenses 105,100.00
Salary (Exclude Labour) 502,200.00
Insurance 24,000.00
Monthly instalment for vehicle (Delivery/Transportation) 6,240.00
Payment for business loan 122,385.21
Total Fixed Costs 759,925.21
TOTAL 954,925.21
Variable Costs
Product Cost (Direct Material) 2,144,136.00
Salary (Direct Labour) 405,000.00
Packaging 39,600.00
Total Variable Costs 2,588,736.00
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
Total Cost (TC) = Total Fixed Cost (TFC) + Total Variable Cost (TVC)
= RM 954,925.21 + RM 2,588,736.00
= RM 3,543,661.21
= RM 65.37
= RM 107.10
Remarks: Average Selling Price takes consideration of the promotion selling prices during sales
campaigns.
Fixed Cost
Break-Even Point = Contribution Per Unit
RM 954,925.21
= = 22,883 Units
RM 41.73
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
Break−Even units
Break-Even Month = 12 months 𝑥 Total selling units in 2024
22,883 Units
= 12 months 𝑥 39,600 Units
= 7 Months
*Note: The break-even point is approximately in 22,883 units of production selling and it will
occur in July month of year 2024 with the total selling unit of 39,600 units.
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
APPENDIX E:
BUSINESS PRESENTATION SLIDES
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HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
APPENDIX F:
GROUP PHOTO
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my
APPENDIX G:
PROTOTYPE PHOTO
HG Techwear Sdn. Bhd.
Ground Floor Lot 01, Enigma Square Bandar Puteri Bangi Kajang, 43000, Selangor Darul Ehsan, Malaysia
tel: 03 –47842213 email: service@hgtechwear.com.my