ENGLISH FOR MARKETING/ADVERTISING | Topic: Advertising

(common words/expressions) - vocabulary matching 1

Match each definition with the letter of one of the following:

a - commercial (n.), b - billboard, c - complimentary, d - campaign, e -

readership, f - slogan, g - press release, h - features, i - publicity, j - brand
awarenes

1. memorable motto or phrase →

2. a large, square sign used to post advertisements →

3. a statement (about a product) released to the news media →

4. an advertisement on TV, the radio, etc. →

5. the attempt to manage how a public sees a product →

6. the number of people that read a particular newspaper, magazine, etc. →

7. a plan of action (to promote a product) →

8. a measure of how popular a brand is (how many people know it, etc.) →

9. special characteristics, qualities →

10. free →

ENGLISH FOR MARKETING/ADVERTISING | Topic: Advertising

(common words/expressions) - vocabulary matching 2

Match each definition with the letter of one of the following:

a - target audience, b - pioneer (n.), c - eye-catching, d - jingle (n.), e - brand

image, f - poster (n.), g - misprint (n.), h - brand management, i - generic
brand, j - copy (n.)

1. a plainly labeled, unadvertised product →

2. a person who does something, or thinks of something before anyone else →

3. the people that a book, movie, or radio/TV program wants to reach →

4. a large piece of paper, usually hung on walls to promote a product, event, etc.
→

5. an error/mistake in printing →

6. text to be used in an advertisement →

7. how someone sees, perceives a particular brand →

8. the art of creating and maintaining a brand →

9. something that grabs one's attention →

10. a catchy tune/song used to sell a product →